1.
How AI Eliminates CPC/CPM in Programmatic
Native Advertising

2.
Add Articles and Videos

3.
“We’re going to Mars”
“SpaceX Reaching for the stars”
“Make Mars Great Again!”
Headline
Image
3 Articles, 2 Videos
Input Headlines & Images

4.
Locations San Francisco, CA
Ages All Ages
Interests Space
Spacetravel
Engineering
SpaceX
Elon Musk
Astrophysics
Rockets
Space Tourism
Los Angeles, CA
Portland, OR
Genders All Genders
3 Headlines, 3 Images
Channels 26 Channels
3 Articles, 2 Videos
Select Target Audience
46 Audience Segments, 26 Channels
Devices All Devices

5.
3 Headlines, 3 Images
1.00$
46 Audience Segments, 26 Channels3 Articles, 2 Videos
We set a Max CPE bid

6.
2,072 Permutations Generated

7.
SpaceX is aiming for the stars US / Female / 18 -30 / Space travel, Elon Musk
We’re going to Mars US / Male / 18 -25 / Space travel, Engineering
Why is Mars red?? US / Female / 30 -62 / Space travel, Engineering
SpaceX is aiming for the stars US / Female / 18 -30 / Space travel, Elon Musk
We’re going to Mars US / Male / 18 -25 / Space travel, Engineering
SpaceX is aiming for the stars US / Female / 18 -32 / Space travel, Elon Musk
$0.38
$0.32
$0.36
$0.34
$0.31
$0.40
16 Permutations Optimized
Engagement Optimizer tests and optimizes towards most
efficient content/creative/audience/channel permutations

8.
$0.95
$0.83
$0.80
$0.71
$0.90
02 Feb 2017
$0.64
07 Feb 2017
13 Feb 2017
18 Feb 2017
23 Feb 2017
03 Mar 2017
Date dCPEMax CPE
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
Engagement
Pacing
105,263
120,481
125,000
140,845
111,111
156,250
AI-Driven optimization delivers greatest efficiency

9.
AI-Driven optimization continuously learns & lowers your CPE
$0.89
$0.97 $0.97 $0.96
$0.89
$0.71
$0.80
$0.74 $0.75
8%
-3%
-4%
-11%
-29%
-20%
-26% -25%
-35%
-30%
-25%
-20%
-15%
-10%
-5%
0%
5%
10%
$0.50
$0.55
$0.60
$0.65
$0.70
$0.75
$0.80
$0.85
$0.90
$0.95
$1.00
Apr May Jun Jul Aug Sep Oct Nov Dec
eCPE Drop %