AI is most impactful when it has very big structured and/or unstructured data to access. The more data it has the better and faster it learns. Even though almost all the programmatic native advertising platforms charge based on impressions or clicks, it’s possible to use an AI layer to move into a cost per engagement (CPE) model with pricing that dynamically drops lower over time (dCPE).
3. “We’re going to Mars”
“SpaceX Reaching for the stars”
“Make Mars Great Again!”
Headline
Image
3 Articles, 2 Videos
Input Headlines & Images
4. Locations San Francisco, CA
Ages All Ages
Interests Space
Spacetravel
Engineering
SpaceX
Elon Musk
Astrophysics
Rockets
Space Tourism
Los Angeles, CA
Portland, OR
Genders All Genders
3 Headlines, 3 Images
Channels 26 Channels
3 Articles, 2 Videos
Select Target Audience
46 Audience Segments, 26 Channels
Devices All Devices
5. 3 Headlines, 3 Images
1.00$
46 Audience Segments, 26 Channels3 Articles, 2 Videos
We set a Max CPE bid
7. SpaceX is aiming for the stars US / Female / 18 -30 / Space travel, Elon Musk
We’re going to Mars US / Male / 18 -25 / Space travel, Engineering
Why is Mars red?? US / Female / 30 -62 / Space travel, Engineering
SpaceX is aiming for the stars US / Female / 18 -30 / Space travel, Elon Musk
We’re going to Mars US / Male / 18 -25 / Space travel, Engineering
SpaceX is aiming for the stars US / Female / 18 -32 / Space travel, Elon Musk
$0.38
$0.32
$0.36
$0.34
$0.31
$0.40
16 Permutations Optimized
Engagement Optimizer tests and optimizes towards most
efficient content/creative/audience/channel permutations
8. $0.95
$0.83
$0.80
$0.71
$0.90
02 Feb 2017
$0.64
07 Feb 2017
13 Feb 2017
18 Feb 2017
23 Feb 2017
03 Mar 2017
Date dCPEMax CPE
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
Engagement
Pacing
105,263
120,481
125,000
140,845
111,111
156,250
AI-Driven optimization delivers greatest efficiency
9. AI-Driven optimization continuously learns & lowers your CPE
$0.89
$0.97 $0.97 $0.96
$0.89
$0.71
$0.80
$0.74 $0.75
8%
-3%
-4%
-11%
-29%
-20%
-26% -25%
-35%
-30%
-25%
-20%
-15%
-10%
-5%
0%
5%
10%
$0.50
$0.55
$0.60
$0.65
$0.70
$0.75
$0.80
$0.85
$0.90
$0.95
$1.00
Apr May Jun Jul Aug Sep Oct Nov Dec
eCPE Drop %
Notas do Editor
NEW
https://advertising.microsoft.com/en/WWDocs/User/display/cl/researchreport/31966/en/microsoft-attention-spans-research-report.pdf
http://www.mediapost.com/publications/article/196071/banner-blindness-60-cant-remember-the-last-disp.html
https://blog.pagefair.com/2015/ad-blocking-report/
NEW
https://advertising.microsoft.com/en/WWDocs/User/display/cl/researchreport/31966/en/microsoft-attention-spans-research-report.pdf
http://www.mediapost.com/publications/article/196071/banner-blindness-60-cant-remember-the-last-disp.html
https://blog.pagefair.com/2015/ad-blocking-report/
NEW
https://advertising.microsoft.com/en/WWDocs/User/display/cl/researchreport/31966/en/microsoft-attention-spans-research-report.pdf
http://www.mediapost.com/publications/article/196071/banner-blindness-60-cant-remember-the-last-disp.html
https://blog.pagefair.com/2015/ad-blocking-report/
NEW
https://advertising.microsoft.com/en/WWDocs/User/display/cl/researchreport/31966/en/microsoft-attention-spans-research-report.pdf
http://www.mediapost.com/publications/article/196071/banner-blindness-60-cant-remember-the-last-disp.html
https://blog.pagefair.com/2015/ad-blocking-report/
NEW
https://advertising.microsoft.com/en/WWDocs/User/display/cl/researchreport/31966/en/microsoft-attention-spans-research-report.pdf
http://www.mediapost.com/publications/article/196071/banner-blindness-60-cant-remember-the-last-disp.html
https://blog.pagefair.com/2015/ad-blocking-report/
NEW
https://advertising.microsoft.com/en/WWDocs/User/display/cl/researchreport/31966/en/microsoft-attention-spans-research-report.pdf
http://www.mediapost.com/publications/article/196071/banner-blindness-60-cant-remember-the-last-disp.html
https://blog.pagefair.com/2015/ad-blocking-report/
NEW
https://advertising.microsoft.com/en/WWDocs/User/display/cl/researchreport/31966/en/microsoft-attention-spans-research-report.pdf
http://www.mediapost.com/publications/article/196071/banner-blindness-60-cant-remember-the-last-disp.html
https://blog.pagefair.com/2015/ad-blocking-report/