Aligning Online Content with the Sales Funnel

•

2 gostaram•964 visualizações

This presentation takes a deep dive into how to use online content to identify where someone likely resides in your sales funnel, if at all. In addition, it creates a road map for strategically creating lead nurturing campaigns.

Negócios

Aligning Online Content with the Sales Funnel

TOFU MOFU
Aligning Content With The Funnel

@drelevance | relevance.com

BUSINESSES
SOLVE
PROBLEMS

@drelevance | relevance.com

CONSUMERS
DEMAND
SOLUTIONS

@drelevance | relevance.com

CONTENT is
the SOLUTION
VESSEL

@drelevance | relevance.com

Our Job?

MATCH
PROBLEMS to
SOLUTIONS

@drelevance | relevance.com

Our Job?

FILL the VESSEL

@drelevance | relevance.com

SALES FUNNEL

@drelevance | relevance.com

TOFU

MOFU

BOFU

@drelevance | relevance.com

TOP of the FUNNEL

People seeking to be
empowered with the knowledge
(content) to solve their own problems.

@drelevance | relevance.com

MIDDLE of the FUNNEL

People willing to overcome high or
multiple barriers to consumption in
order to consume content
– due to trust or perceived value

@drelevance | relevance.com

BOTTOM of the FUNNEL

People seeking knowledge (content)
in order to decide who will solve
their problems.

@drelevance | relevance.com

LOOK to the
PAST FIRST

@drelevance | relevance.com

No Past? Use. . .
BARRIERS to CONSUMPTION

@drelevance | relevance.com

BARRIERS to CONSUMPTION

1. Privacy 4. Money
2. Time 5. Topic
3. Work 6. Inbox

@drelevance | relevance.com

How Do You Overcome
BARRIERS to CONSUMPTION?

@drelevance | relevance.com

TRUST and/or
PERCEIVED VALUE
through NURTURING

@drelevance | relevance.com

Mais conteúdo relacionado

Semelhante a Aligning Online Content with the Sales Funnel

How to Educate and Convert in Competitive SaaS MarketsUberflip

Percolate: Content Marketing 360: From Planning to PerformancePercolate

How to Capture, Nurture & Ensure High Quality LeadsUberflip

Leveraging Webinars & Optimizing Content to Generate LeadsUberflip

Death to Boring B2B Marketing, Part 2: Jobs-to-Be-DoneCliff Seal

Top 5 Content Marketing Trends - ad:tech AustraliaRyan Bonnici

Current State Future State PowerPoint Presentation SlidesSlideTeam

Current State Future State Powerpoint Presentation SlidesSlideTeam

Essay On Importance Of Science In Everyday LifeDaphne Ballenger

Portfolio 4MelanieEguilos

The Journey to the CloudEric Lee

The Full Stack Product Person (@GA)Alex Cowan

Venture Design Crash Course: Prep for Startup Weekend OaklandAlex Cowan

Supply & Demand: Making the Case for Less ContentHana Abaza

WordCamp NYC 2015Cameron Barrett

Lou Adler: Performance-Based Hiring for Staffing FirmsLinkedIn For Search and Recruitment Firms

Shane Diffily - Effective content for better government engagementVisibleThread

How to Create Engaging B2B ContentUberflip

MVP - Minimum Viable ProductSridhar Ranganathan

Advice for Corporate Accelerator MentorsEric Tachibana

Semelhante a Aligning Online Content with the Sales Funnel (20)

How to Educate and Convert in Competitive SaaS Markets

Percolate: Content Marketing 360: From Planning to Performance

How to Capture, Nurture & Ensure High Quality Leads

Leveraging Webinars & Optimizing Content to Generate Leads

Death to Boring B2B Marketing, Part 2: Jobs-to-Be-Done

Top 5 Content Marketing Trends - ad:tech Australia

Current State Future State PowerPoint Presentation Slides

Current State Future State Powerpoint Presentation Slides

Essay On Importance Of Science In Everyday Life

Portfolio 4

The Journey to the Cloud

The Full Stack Product Person (@GA)

Venture Design Crash Course: Prep for Startup Weekend Oakland

Supply & Demand: Making the Case for Less Content

WordCamp NYC 2015

Lou Adler: Performance-Based Hiring for Staffing Firms

Shane Diffily - Effective content for better government engagement

How to Create Engaging B2B Content

MVP - Minimum Viable Product

Advice for Corporate Accelerator Mentors

Mais de Chad Pollitt

How the Auto Industry Uses Artificial Intelligence to Eliminate Paid Media Wa...Chad Pollitt

How AI Introduces Cost Per Engagement to Native AdvertisingChad Pollitt

How AI Eliminates CPC/CPM in Programmatic Native AdvertisingChad Pollitt

Breaking Down the 2018 Global Native Advertising Technology LandscapeChad Pollitt

Innovative Ways to do Highly Successful Paid Content Distribution #CMWorldChad Pollitt

Paid and Unpaid Content Promotion and Distribution Methods that Actually Work...Chad Pollitt

Examples of SlideShare CTAs that Actually ConvertChad Pollitt

The Anatomy of Tomorrow's Content Strategy Today #CCDK16Chad Pollitt

The Macroconomics of Native AdvertisingChad Pollitt

Introducing Roust – The Newest Social Media Network EVERYONE will Love… Inclu...Chad Pollitt

The Anatomy of Tomorrow’s Content Promotion Strategy Today #INBOUND15Chad Pollitt

How Top Ranking Brands Like Moz and HubSpot REALLY Do SEOChad Pollitt

20 Reasons Why You Shouldn’t Subscribe To Our BlogChad Pollitt

7 Examples of SlideShare CTAs that Actually Convert!Chad Pollitt

Matt Cutts Google Zombie Guest Blogging Apocalypse [MOVIE POSTER]Chad Pollitt

Embracing Digital PersonasChad Pollitt

I Only Stopped by for Your TOFU - Go Inbound 2013Chad Pollitt

Rethinking SEO - Facts, Figures & DataChad Pollitt

Improving B2B Lead Generation PerformanceChad Pollitt

Mais de Chad Pollitt (19)

How the Auto Industry Uses Artificial Intelligence to Eliminate Paid Media Wa...

How AI Introduces Cost Per Engagement to Native Advertising

How AI Eliminates CPC/CPM in Programmatic Native Advertising

Breaking Down the 2018 Global Native Advertising Technology Landscape

Innovative Ways to do Highly Successful Paid Content Distribution #CMWorld

Paid and Unpaid Content Promotion and Distribution Methods that Actually Work...

Examples of SlideShare CTAs that Actually Convert

The Anatomy of Tomorrow's Content Strategy Today #CCDK16

The Macroconomics of Native Advertising

Introducing Roust – The Newest Social Media Network EVERYONE will Love… Inclu...

The Anatomy of Tomorrow’s Content Promotion Strategy Today #INBOUND15

How Top Ranking Brands Like Moz and HubSpot REALLY Do SEO

20 Reasons Why You Shouldn’t Subscribe To Our Blog

7 Examples of SlideShare CTAs that Actually Convert!

Matt Cutts Google Zombie Guest Blogging Apocalypse [MOVIE POSTER]

Embracing Digital Personas

I Only Stopped by for Your TOFU - Go Inbound 2013

Rethinking SEO - Facts, Figures & Data

Improving B2B Lead Generation Performance

Último

Organizational Transformation Lead with CultureSeta Wicaksana

Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting

Cracking the Cultural Competence Code.pptxWorkforce Group

Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller

Famous Olympic Siblings from the 21st Centuryrwgiffor

Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...lizamodels9

Value Proposition canvas- Customer needs and painsP&CO

👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...rajveerescorts2022

Monthly Social Media Update April 2024 pptx.pptxAndy Lambert

Call Girls In Noida 959961⊹3876 Independent Escort Service Noidadlhescort

Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876dlhescort

Mondelez State of Snacking and Future Trends 2023Neil Kimberley

MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLSeo

BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLkapoorjyoti4444

VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...Call Girls In Delhi Whatsup 9873940964 Enjoy Unlimited Pleasure

Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...lizamodels9

Call Girls In Panjim North Goa 9971646499 Genuine Serviceritikaroy0888

A DAY IN THE LIFE OF A SALESMAN / WOMANIlamathiKannappan

FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756dollysharma2066

Dr. Admir Softic_ presentation_Green Club_ENG.pdfAdmir Softic

Aligning Online Content with the Sales Funnel

1. Aligning Online Content with the Sales Funnel

2. TOFU MOFU Aligning Content With The Funnel @drelevance | relevance.com

3. BUSINESSES SOLVE PROBLEMS @drelevance | relevance.com

4. CONSUMERS DEMAND SOLUTIONS @drelevance | relevance.com

5. CONTENT is the SOLUTION VESSEL @drelevance | relevance.com

6. Our Job? MATCH PROBLEMS to SOLUTIONS @drelevance | relevance.com

7. Our Job? FILL the VESSEL @drelevance | relevance.com

8. Our Job? @drelevance | relevance.com

9. BUT HOW? @drelevance | relevance.com

10. SALES FUNNEL @drelevance | relevance.com

11. TOFU MOFU BOFU @drelevance | relevance.com

12. TOP of the FUNNEL People seeking to be empowered with the knowledge (content) to solve their own problems. @drelevance | relevance.com

13. MIDDLE of the FUNNEL People willing to overcome high or multiple barriers to consumption in order to consume content – due to trust or perceived value @drelevance | relevance.com

14. BOTTOM of the FUNNEL People seeking knowledge (content) in order to decide who will solve their problems. @drelevance | relevance.com

15. LOOK to the PAST FIRST @drelevance | relevance.com

16. No Past? Use. . . BARRIERS to CONSUMPTION @drelevance | relevance.com

17. PRIVACY @drelevance | relevance.com

18. @drelevance | relevance.com

19. @drelevance | relevance.com

20. TIME @drelevance | relevance.com

21. @drelevance | relevance.com

22. @drelevance | relevance.com

23. MOFU @drelevance | relevance.com

24. WORK @drelevance | relevance.com

25. @drelevance | relevance.com