Keyword Research for SEO
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kickstart your SEO with finding the perfect keywords to optimize for to ensure you are driving quality traffic to your website and amping up those sales. The first step of SEO is all in the keywords... and now I am sharing my secret sauce with y'all!
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Keyword Research for SEO
- 1. Keywords that drive quality traffic & profits!! FINDING YOUR KEYWORDS FOR SEO
- 2. Hi, I’m Caitlin! All Rights Reserved- @ CRS Digital Marketing 2019
- 3. Hi, I’m Caitlin! All Rights Reserved- @ CRS Digital Marketing 2019
- 4. Hi, I’m Caitlin! All Rights Reserved- @ CRS Digital Marketing 2019 100% of ALL websites that I have personally managed has made it to PAGE 1 of Google within 3 months!
- 5. What are Keywords? The phrases that searchers enter into search engines, also called “search queries” to find what they are looking for. All Rights Reserved- @ CRS Digital Marketing 2019
- 6. GOLDEN Keywords? All Rights Reserved- @ CRS Digital Marketing 2019 The BEST keywords that are going to drive QUALIFIED traffic to your website!!
- 7. Finding Gold All Rights Reserved- @ CRS Digital Marketing 2019 YOUR golden Keywords need to: 1. Be descriptive and specific
- 8. Finding Gold All Rights Reserved- @ CRS Digital Marketing 2019 YOUR golden Keywords need to: 1. Be descriptive and specific 2. Have a high search volume
- 9. Finding Gold All Rights Reserved- @ CRS Digital Marketing 2019 YOUR golden Keywords need to: 1. Be descriptive and specific 2. Have a high search volume 3. Have low (or lower) competition
- 10. Finding Gold All Rights Reserved- @ CRS Digital Marketing 2019 YOUR golden Keywords need to: 1. Be descriptive and specific 2. Have a high search volume 3. Have low (or lower) competition 4. Align with search intent
- 11. Descriptive - Role Play All Rights Reserved- @ CRS Digital Marketing 2019
- 12. Descriptive - Role Play All Rights Reserved- @ CRS Digital Marketing 2019 “best breakfast in Austin” “breakfast restaurants Austin” “breakfast restaurants on Rainey Street”
- 13. High Search Volume All Rights Reserved- @ CRS Digital Marketing 2019 Determine through: KW Research Tools 1. UberSuggest 2. KWFinder.com 3. Google Ads Keyword Planner
- 14. Low Competition All Rights Reserved- @ CRS Digital Marketing 2019 Determine through: 1. Keyword Research Tools 2. Manual Google Search
- 15. Search Intent All Rights Reserved- @ CRS Digital Marketing 2019 Determine through: Manual Google Search What is the end goal of why someone is searching and what are they looking for?
- 16. BONUS Tip! All Rights Reserved- @ CRS Digital Marketing 2019 Be where the rankings are!
- 17. BONUS Tip! All Rights Reserved- @ CRS Digital Marketing 2019 Be where the rankings are! If listings from Etsy pop up – CREATE an Etsy account
- 18. BONUS Tip! All Rights Reserved- @ CRS Digital Marketing 2019 Be where the rankings are! If listings from Etsy pop up – CREATE an Etsy account If Pinterest pages pop up – GET ON Pinterest
- 19. BONUS Tip! All Rights Reserved- @ CRS Digital Marketing 2019 Be where the rankings are! If listings from Etsy pop up – CREATE an Etsy account If Pinterest pages pop up – GET ON Pinterest If YouTube is at the top – Create YouTube videos
- 20. FREEBIES!! All Rights Reserved- @ CRS Digital Marketing 2019 Wherever there is a search function there NEEDS to be SEO optimization.
- 21. FREEBIES!! All Rights Reserved- @ CRS Digital Marketing 2019 Wherever there is a search function there NEEDS to be SEO optimization. YouTube Checklist - bit.ly/FreeYouTubeSEOList Etsy Checklist - bit.ly/etsyseochecklist Pinterest - bit.ly/PinterestForSEO
- 22. FREEBIES!! All Rights Reserved- @ CRS Digital Marketing 2019 Wherever there is a search function there NEEDS to be SEO optimization. YouTube Checklist - bit.ly/FreeYouTubeSEOList Etsy Checklist - bit.ly/etsyseochecklist Pinterest - bit.ly/PinterestForSEO
- 23. Recap All Rights Reserved- @ CRS Digital Marketing 2019 Taking these specific steps is crucial to creating SEO optimizations that drive profit! 1. Be descriptive and specific 2. Find high search volume 3. Find low (or lower) competition 4. Align with search intent
- 24. Let’s Be Friends All Rights Reserved- @ CRS Digital Marketing 2019 Instagram: @CrsDigitalMarketing Facebook: /crsdigitalmarketingaz Website: CrsDigitalMarketing.com
- 25. Want More SEO? All Rights Reserved- @ CRS Digital Marketing 2019 ToTheTop SEO Course You will learn: • How to set your website up for success • Optimize your entire website • Effectively build your domain authority, & • How to effectively tweak optimize for ultimate SEO rank CrsDigitalMarketingNY.com/tothetopseo
- 26. Want More SEO? All Rights Reserved- @ CRS Digital Marketing 2019 ToTheTop SEO Course You will learn: • How to set your website up for success • Optimize your entire website • Effectively build your domain authority, & • How to effectively tweak optimize for ultimate SEO rank CrsDigitalMarketingNY.com/tothetopseo 100% Money Back Guarantee!!!
Notas do Editor
- Talk about what the course is about and what they are going to learn. How to research and analyze SEO keywords, and together we are going to pick your top keywords to optimize your website for
- My name is Caitlin Strempel, owner of CRS Digital Marketing! I help badass entrepreneurs just like you get their website working for THEM and start driving quality leads that are going to drive profits and create the business success of their dreams! I KNOW how confusing SEO can be and I KNOW there’s a LOT of information out there. SO Much you don’t even know where to begin! That's exactly why I created this quick guide on how to perform Keyword research and pick YOUR GOLDEN keywords…it’s the #1 step you NEED to take to jumpstart your website SEO And these are the exact steps I take at the beginning of every SEO campaign I start.
- I have 12 years experience in this industry and have worked with big name companies such as… I have helped hundreds of businesses and entrepreneurs get to the top of Google – from local businesses all the way to international brands. I know the Ins and outs of SEO and am I here to help YOU get to the top of all major search engines as well.
- I am now passing off my secret sauce to how I jumpstart all my successful SEO campaigns.
- If you summarize everything on your page in just a few words, those are going to be your primary keywords and the keywords that we are going to start with. Are you a: Family photographer in Phoenix AZ A Realtor in Miami Beach Do you sell: Unique party supplies? Modern maternity clothes? Take a second to think about that and write down a few phrases.
- BUT We don’t just want any keywords, we want GOLDEN keywords… Those keywords that are going to drive the most qualified traffic to your website! Whether your goal is to get people to read product reviews on your website, purchase a product, or pick up the phone to call you about your services that you offer… there are GOLDEN keywords out there for you to help you reach that goal!
- YOUR golden keywords need to: Be descriptive and specific (we touched on that in the last slide) Have a high search volume Have low (or lower) competition And align with a searches intent GOING TO DIVE DEEPER INTO EACH OF THESE INDIVIDUALLY GIVE EXAMPLES OF SHOES!!!! 300k visits a month – doesn’t know what they want… they could look for shoes for themselves, husbands, kids, --- heels, rainboots, - might be researching how to make shoes… NO ONE WILL RANK because you are not as authoritative (by google) – nordies, zappos, amazon – NOT RANKING AS HIGH DON”T LET the lesser search number scare you – you will make MORE money with descriptive keywords like “red 4 inch platform sandals” then something like “shoes”
- YOUR golden keywords need to: Be descriptive and specific (we touched on that in the last slide) Have a high search volume Have low (or lower) competition And align with a searches intent GOING TO DIVE DEEPER INTO EACH OF THESE INDIVIDUALLY GIVE EXAMPLES OF SHOES!!!! 300k visits a month – doesn’t know what they want… they could look for shoes for themselves, husbands, kids, --- heels, rainboots, - might be researching how to make shoes… NO ONE WILL RANK because you are not as authoritative (by google) – nordies, zappos, amazon – NOT RANKING AS HIGH DON”T LET the lesser search number scare you – you will make MORE money with descriptive keywords like “red 4 inch platform sandals” then something like “shoes”
- YOUR golden keywords need to: Be descriptive and specific (we touched on that in the last slide) Have a high search volume Have low (or lower) competition And align with a searches intent GOING TO DIVE DEEPER INTO EACH OF THESE INDIVIDUALLY GIVE EXAMPLES OF SHOES!!!! 300k visits a month – doesn’t know what they want… they could look for shoes for themselves, husbands, kids, --- heels, rainboots, - might be researching how to make shoes… NO ONE WILL RANK because you are not as authoritative (by google) – nordies, zappos, amazon – NOT RANKING AS HIGH DON”T LET the lesser search number scare you – you will make MORE money with descriptive keywords like “red 4 inch platform sandals” then something like “shoes”
- YOUR golden keywords need to: Be descriptive and specific (we touched on that in the last slide) Have a high search volume Have low (or lower) competition And align with a searches intent GOING TO DIVE DEEPER INTO EACH OF THESE INDIVIDUALLY GIVE EXAMPLES OF SHOES!!!! 300k visits a month – doesn’t know what they want… they could look for shoes for themselves, husbands, kids, --- heels, rainboots, - might be researching how to make shoes… NO ONE WILL RANK because you are not as authoritative (by google) – nordies, zappos, amazon – NOT RANKING AS HIGH DON”T LET the lesser search number scare you – you will make MORE money with descriptive keywords like “red 4 inch platform sandals” then something like “shoes”
- LET’S DIVE DEEPER INTO THIS KEYWORD IDEA you wake up Saturday morning in your hotel room in Austin, Texas…really hungry. It’s your first time there and you are new to the area and you’re not sure what is around you or the best place to go for breakfast. What are you going to type into Google to find a place that’s really good and that you can get to quickly because you are starting to get hangry? I’ll give you a few seconds to think about it! Ok… so the majority of people are going to search “best breakfast in Austin”… some might also get super specific and include a neighborhood within Austin if you want something really close… or if you don’t have a rental car… “Breakfast restaurants on Rainey Street/downtown Austin/South Congress” Those are all examples of some quality keywords that a breakfast joint in Austin could optimize for. A quick assignment for you… pause this video and write down a few long tail keywords (by that I mean phrases similar to like we discussed above) that describe what someone would search for if they were looking to find your business, service or product online. WE WILL COME BACK TO THAT LIST IN A BIT
- LET’S DIVE DEEPER INTO THIS KEYWORD IDEA you wake up Saturday morning in your hotel room in Austin, Texas…really hungry. It’s your first time there and you are new to the area and you’re not sure what is around you or the best place to go for breakfast. What are you going to type into Google to find a place that’s really good and that you can get to quickly because you are starting to get hangry? I’ll give you a few seconds to think about it! Ok… so the majority of people are going to search “best breakfast in Austin”… some might also get super specific and include a neighborhood within Austin if you want something really close… or if you don’t have a rental car… “Breakfast restaurants on Rainey Street/downtown Austin/South Congress” Those are all examples of some quality keywords that a breakfast joint in Austin could optimize for. A quick assignment for you… pause this video and write down a few long tail keywords (by that I mean phrases similar to like we discussed above) that describe what someone would search for if they were looking to find your business, service or product online. WE WILL COME BACK TO THAT LIST IN A BIT Pause this video and take 20 seconds to write down a few keywords that you think someone would type if they wanted to find your business.
- There are several amazing paid tools out there, and some great FREE ones as well. My top two free Keyword Research tools are: KWFinder.com And Google Ads Keyword Planner UberSuggest SHOW A WALK THROUGH FOR A KEYWORD
- KWFinder.com UberSuggest SHOW GOOGLE SEARCH (phrase, intitle, url)
- Another piece that most SEO DIY-ers and even SEO professionals miss is to determine if your keywords align with the searchers intent. What I mean by search intent, is that people type something into Google to reach a specific goal… maybe to buy something… maybe to just research… Google is the most knowledgeable about their consumers so that is how you are going to research if your keywords align with search intent I’m going to show you a few examples: Phoenix Lawyer vs. Phoenix divorce laywers Best Phoenix Lawyers vs. Top Phoenix Lawyer Electric Scooter vs. wide tire electric scooter If you try to optimize for a keyword that does not align with search intent you are wasting your time!!! Google’s #1 job is to make its consumers happy and how they do that is to present information to them that they WANT to see! So don’t think that you are going to go in there and bid on electric scooter when your product is not something like what is shown when you type it in. NOW intent might change over the years and that’s why we always go back and reoptimize, but in the near future it most likely will not change, and your website will not change that. That is out of your control and you just have to roll with the punches and move on to the next keyword.
- If you type in your product or service and a certain website pops up – top three are amazon, Etsy, or YouTube… get on those websites. SELL your products on Etsy and Amazon… create videos around your product or service on YouTube.
- If you type in your product or service and a certain website pops up – top three are amazon, Etsy, or YouTube… get on those websites. SELL your products on Etsy and Amazon… create videos around your product or service on YouTube.
- If you type in your product or service and a certain website pops up – top three are amazon, Etsy, or YouTube… get on those websites. SELL your products on Etsy and Amazon… create videos around your product or service on YouTube.
- If you type in your product or service and a certain website pops up – top three are amazon, Etsy, or YouTube… get on those websites. SELL your products on Etsy and Amazon… create videos around your product or service on YouTube.
- So those online spaces that I just told you about? You can’t just post to them without any strategy… and I want to make sure that I’m not just leaving you hanging out to dry so I have THREE FREEBIES FOR YOU that will help you get the most success out of Etsy, Pinterest and YouTube… on those channels as well as getting your posts from those channels RANKED ON GOOGLE!
- So those online spaces that I just told you about? You can’t just post to them without any strategy… and I want to make sure that I’m not just leaving you hanging out to dry so I have THREE FREEBIES FOR YOU that will help you get the most success out of Etsy, Pinterest and YouTube… on those channels as well as getting your posts from those channels RANKED ON GOOGLE! So check those out – they will be very helpful.
- So those online spaces that I just told you about? You can’t just post to them without any strategy… and I want to make sure that I’m not just leaving you hanging out to dry so I have THREE FREEBIES FOR YOU that will help you get the most success out of Etsy, Pinterest and YouTube… on those channels as well as getting your posts from those channels RANKED ON GOOGLE! So check those out – they will be very helpful.
- Alright there you have it! My 4 steps to finding your golden keywords – TAKING ACTION ON THESE SALES GENERATING ACTIVITIES IS CRUCIAL TO YOUR SUCCESS.
- Let’s not let this be our last hangout sesh
- If you are impressed with what you learned here and want to dive deeper into how to implement complete SEO for yourself and your business, you HAVE to check out my SEO coaching course!
- If you are impressed with what you learned here and want to dive deeper into how to implement complete SEO for yourself and your business, you HAVE to check out my SEO coaching course!