The presentation from the April 13, 2010 presentation at the Newspaper Association of America convention session on Managing Content in a Multiplatform World

1. Managing Content - Changing the Company Chuck Peters, President, CEO Gazette Communications - Cedar Rapids, Iowa NAA MediaXchange April 13, 2010

4. Company Confidential

6. Coordinated Efforts Company Confidential Product Planning & Development Information Content Sales Commercial Content Accounting Production Technology HR & Facilities Print Digital Broadcast Management Customer Care Training Marketing

9. Free-flowing, Semantically Connected, Commercial, Professional, Personal, Community, and Social /Engagement Content Integrated (Semantic Content) Applications, Systems and Services Specialized, Targeted, Packaged Products, Services, Adv & Commerce Non-Product, Non-Packaged, Non-Consumer, User-Driven, Self-Service Consistent Engagement & Superior User Experience C3 Aspirations, Goals & Objectives Hierarchy of Needs BUSINESS ARCHITECTURE Connective Tissue Connective Tissue Interface User

11. People Process Tools DAM/Repository Organization Purpose Charter Roles Tasks Incentives Accountabilities Content Ownership Content Objectives Info Architecture Ontology - Taxonomy Workflows - Rules Inputs - Outputs Use Cases Roles Tasks Incentives Accountabilities DAM TME WordPress MySQL XML RSS CMS Legacy Content Author Content UG Content Web Feeds Program Team GC Management Crossing the Content Chasm NEEDS ANALYSIS - WORKFLOW

12. Superblog structure