SlideShare uma empresa Scribd logo
1 de 8
Output Market
Existing Milk Marketing Channel
8 Barriers facing Producers

1.   Low volumes not interesting to formal sector
2.   Constant market price fluctuations
3.   Delayed payments – one week or more
4.   Lack of collection points in rural areas
5.   Lack of market information
6.   Unpredictable demand
7.   Lack of trust and dissatisfaction in traditional
     purchasing process
8.   Lack of buyer loyalty to producers
6 Barriers facing Processors

1.   Poor quality and quantity of milk
2.   Collectors are adulterating milk (adding
     water)
3.   Lack of trust in collectors and producers
4.   Competing with informal market on price
5.   Poor transport facilities in remote areas
6.   Lack of producer loyalty leads to
     underinvestment in production capacity
How has SDVC responded?
•    Promoted producer groups and input
     shops to improve productivity

•    Established village-level collection points

•    Trained milk collectors to reduce spoilage
     and maintain fair business policies

•    Facilitated matchmaking between
     processors and producers

•    Provided ongoing linkage support between
     producers, collectors and processors to
     build trust

•    Introduced digital fat testing system to
     improve transparency among stakeholders
Model Introduced by CARE to
overcome (DFT Model)
                                                      Village Level Fat Testing
                                 Milk
                                                      Point: Digital fat testing
                                                      facilities, farmers based
                                                      on milk fat content,
                                                      receipt issued to farmers
                                                      with their individual milk
                                Payment               fat reading, milk
                                                      aggregated in a locked
                                                      barrel




                                                      Milk Transporter: The
                                                      milk collector picks up the
                                                      locked barrel of
                                                      aggregated milk and
                                                      transports it to the chilling
                                                      plant. Milk transporter is
                                                      paid a wage by BRAC.

  BRAC Milk Chilling Plant: Digital fat testing
  facilities, increased supply of high quality milk
  and improved MIS systems.
How has SDVC integrated
    women into this vision and
    model?
•    Develop community-based collection
     system so that women can sell milk
     directly

•    Develop women entrepreneur as dairy
     collectors
THANK
S

Mais conteúdo relacionado

Semelhante a MELE: Access to Market

Presentation on Supply Chain Management of AMUL
Presentation on Supply Chain Management of AMULPresentation on Supply Chain Management of AMUL
Presentation on Supply Chain Management of AMUL
Chandan Pahelwani
 

Semelhante a MELE: Access to Market (20)

Presentation on Supply Chain Management of AMUL
Presentation on Supply Chain Management of AMULPresentation on Supply Chain Management of AMUL
Presentation on Supply Chain Management of AMUL
 
Collaboration with the private sector in Vietnam - Raf Somers (BTC)
Collaboration with the private sector in Vietnam - Raf Somers (BTC)Collaboration with the private sector in Vietnam - Raf Somers (BTC)
Collaboration with the private sector in Vietnam - Raf Somers (BTC)
 
marketing of fresh milk.
marketing of fresh milk.marketing of fresh milk.
marketing of fresh milk.
 
AAVIN internship report
AAVIN internship reportAAVIN internship report
AAVIN internship report
 
Amul India
Amul IndiaAmul India
Amul India
 
Amul Logistics
Amul LogisticsAmul Logistics
Amul Logistics
 
Dairy Training
Dairy TrainingDairy Training
Dairy Training
 
SIGNIFICANCE OF INVENTORY MANAGEMENT IN VITA MILK PLANT, AMBALA CITY, HARYANA
SIGNIFICANCE OF INVENTORY MANAGEMENT  IN VITA MILK PLANT, AMBALA CITY, HARYANASIGNIFICANCE OF INVENTORY MANAGEMENT  IN VITA MILK PLANT, AMBALA CITY, HARYANA
SIGNIFICANCE OF INVENTORY MANAGEMENT IN VITA MILK PLANT, AMBALA CITY, HARYANA
 
Amul
AmulAmul
Amul
 
Amul
AmulAmul
Amul
 
Amul scm
Amul scmAmul scm
Amul scm
 
INDUSTRIAL TRAINING PRESENTATION VITA NEW.pptx
INDUSTRIAL TRAINING PRESENTATION VITA NEW.pptxINDUSTRIAL TRAINING PRESENTATION VITA NEW.pptx
INDUSTRIAL TRAINING PRESENTATION VITA NEW.pptx
 
training report on vita
training report on vitatraining report on vita
training report on vita
 
Future recommendations to Amul Packaged milk for expansion in NCR
Future recommendations to Amul Packaged milk for expansion in NCR Future recommendations to Amul Packaged milk for expansion in NCR
Future recommendations to Amul Packaged milk for expansion in NCR
 
Group2 sec c
Group2 sec cGroup2 sec c
Group2 sec c
 
INDUSTRIAL ATTACHMENT at Aanchal Dairy N.D.U.S.S. Lalkuan
INDUSTRIAL ATTACHMENT at Aanchal Dairy N.D.U.S.S. LalkuanINDUSTRIAL ATTACHMENT at Aanchal Dairy N.D.U.S.S. Lalkuan
INDUSTRIAL ATTACHMENT at Aanchal Dairy N.D.U.S.S. Lalkuan
 
Dairy processing technology part one.pdf
Dairy processing technology part one.pdfDairy processing technology part one.pdf
Dairy processing technology part one.pdf
 
GOPALJEE : TRANSFORMING TRADITIONAL SUPPLY CHAINS
GOPALJEE : TRANSFORMING TRADITIONAL SUPPLY CHAINSGOPALJEE : TRANSFORMING TRADITIONAL SUPPLY CHAINS
GOPALJEE : TRANSFORMING TRADITIONAL SUPPLY CHAINS
 
Paras dairy : Product Operations
Paras dairy : Product Operations Paras dairy : Product Operations
Paras dairy : Product Operations
 
A Study of the Sales and Distribution System at AMUL
A Study of the Sales and Distribution System at AMULA Study of the Sales and Distribution System at AMUL
A Study of the Sales and Distribution System at AMUL
 

Mais de CARE Economic Development Unit

4th Market Engagement Community of Practice Champions Meeting
4th Market Engagement Community of Practice Champions Meeting4th Market Engagement Community of Practice Champions Meeting
4th Market Engagement Community of Practice Champions Meeting
CARE Economic Development Unit
 
What the Cows Told Us: Measuring Women's Empowerment in a Dairy Value Chain
What the Cows Told Us: Measuring Women's Empowerment in a Dairy Value ChainWhat the Cows Told Us: Measuring Women's Empowerment in a Dairy Value Chain
What the Cows Told Us: Measuring Women's Empowerment in a Dairy Value Chain
CARE Economic Development Unit
 

Mais de CARE Economic Development Unit (20)

What the cows told us: the business case for empowering women farmers
What the cows told us: the business case for empowering women farmersWhat the cows told us: the business case for empowering women farmers
What the cows told us: the business case for empowering women farmers
 
Community of Practice Trends Q1 2013
Community of Practice Trends Q1 2013Community of Practice Trends Q1 2013
Community of Practice Trends Q1 2013
 
Micro Finanza Inclusiva Rural
Micro Finanza Inclusiva RuralMicro Finanza Inclusiva Rural
Micro Finanza Inclusiva Rural
 
Developing and Applying Private Sector Engagement Strategies - January 2013 w...
Developing and Applying Private Sector Engagement Strategies - January 2013 w...Developing and Applying Private Sector Engagement Strategies - January 2013 w...
Developing and Applying Private Sector Engagement Strategies - January 2013 w...
 
Cadenas de valor y Gobernabilidad, un binomio exitoso en Bolivia
Cadenas de valor y Gobernabilidad, un binomio exitoso en BoliviaCadenas de valor y Gobernabilidad, un binomio exitoso en Bolivia
Cadenas de valor y Gobernabilidad, un binomio exitoso en Bolivia
 
Rural Extensionists for the Extremely Poor in Peru
Rural Extensionists for the Extremely Poor in PeruRural Extensionists for the Extremely Poor in Peru
Rural Extensionists for the Extremely Poor in Peru
 
Multi-Stakeholder Platforms and Private Sector Engagement in Ethiopia
Multi-Stakeholder Platforms and Private Sector Engagement in EthiopiaMulti-Stakeholder Platforms and Private Sector Engagement in Ethiopia
Multi-Stakeholder Platforms and Private Sector Engagement in Ethiopia
 
SDVC presentacion, conferencia 2012
SDVC presentacion,  conferencia  2012SDVC presentacion,  conferencia  2012
SDVC presentacion, conferencia 2012
 
SDVC Project Evaluation Design_Establishing Two Counterfactuals
SDVC Project Evaluation Design_Establishing Two CounterfactualsSDVC Project Evaluation Design_Establishing Two Counterfactuals
SDVC Project Evaluation Design_Establishing Two Counterfactuals
 
4th Market Engagement Community of Practice Champions Meeting
4th Market Engagement Community of Practice Champions Meeting4th Market Engagement Community of Practice Champions Meeting
4th Market Engagement Community of Practice Champions Meeting
 
MELE: Producer Group Mobilization
MELE: Producer Group MobilizationMELE: Producer Group Mobilization
MELE: Producer Group Mobilization
 
MELE: Access to Inputs
MELE: Access to InputsMELE: Access to Inputs
MELE: Access to Inputs
 
MELE: M&E
MELE: M&EMELE: M&E
MELE: M&E
 
MELE: Overview
MELE: OverviewMELE: Overview
MELE: Overview
 
Webinar #4 CARE Peru Technical Assistance Providers Model
Webinar #4 CARE Peru Technical Assistance Providers ModelWebinar #4 CARE Peru Technical Assistance Providers Model
Webinar #4 CARE Peru Technical Assistance Providers Model
 
Webinar #4 CARE LAC Experience Exchange
Webinar #4 CARE LAC Experience ExchangeWebinar #4 CARE LAC Experience Exchange
Webinar #4 CARE LAC Experience Exchange
 
Market Engagement Community of Practice Analytics_August 2012
Market Engagement Community of Practice Analytics_August 2012Market Engagement Community of Practice Analytics_August 2012
Market Engagement Community of Practice Analytics_August 2012
 
Krishi Utsho Update
Krishi Utsho UpdateKrishi Utsho Update
Krishi Utsho Update
 
What the Cows Told Us: Measuring Women's Empowerment in a Dairy Value Chain
What the Cows Told Us: Measuring Women's Empowerment in a Dairy Value ChainWhat the Cows Told Us: Measuring Women's Empowerment in a Dairy Value Chain
What the Cows Told Us: Measuring Women's Empowerment in a Dairy Value Chain
 
Access Africa Impact: Brown-bag Atlanta June 2012
Access Africa Impact: Brown-bag Atlanta June 2012Access Africa Impact: Brown-bag Atlanta June 2012
Access Africa Impact: Brown-bag Atlanta June 2012
 

Último

What is social media.pdf Social media refers to digital platforms and applica...
What is social media.pdf Social media refers to digital platforms and applica...What is social media.pdf Social media refers to digital platforms and applica...
What is social media.pdf Social media refers to digital platforms and applica...
AnaBeatriz125525
 
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot ReportFuture of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Dubai Multi Commodity Centre
 

Último (20)

Elevate Your Online Presence with SEO Services
Elevate Your Online Presence with SEO ServicesElevate Your Online Presence with SEO Services
Elevate Your Online Presence with SEO Services
 
TriStar Gold Corporate Presentation May 2024
TriStar Gold Corporate Presentation May 2024TriStar Gold Corporate Presentation May 2024
TriStar Gold Corporate Presentation May 2024
 
Team-Spandex-Northern University-CS1035.
Team-Spandex-Northern University-CS1035.Team-Spandex-Northern University-CS1035.
Team-Spandex-Northern University-CS1035.
 
The Truth About Dinesh Bafna's Situation.pdf
The Truth About Dinesh Bafna's Situation.pdfThe Truth About Dinesh Bafna's Situation.pdf
The Truth About Dinesh Bafna's Situation.pdf
 
What is social media.pdf Social media refers to digital platforms and applica...
What is social media.pdf Social media refers to digital platforms and applica...What is social media.pdf Social media refers to digital platforms and applica...
What is social media.pdf Social media refers to digital platforms and applica...
 
Engagement Rings vs Promise Rings | Detailed Guide
Engagement Rings vs Promise Rings | Detailed GuideEngagement Rings vs Promise Rings | Detailed Guide
Engagement Rings vs Promise Rings | Detailed Guide
 
Toyota Kata Coaching for Agile Teams & Transformations
Toyota Kata Coaching for Agile Teams & TransformationsToyota Kata Coaching for Agile Teams & Transformations
Toyota Kata Coaching for Agile Teams & Transformations
 
Copyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to KnowCopyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to Know
 
Series A Fundraising Guide (Investing Individuals Improving Our World) by Accion
Series A Fundraising Guide (Investing Individuals Improving Our World) by AccionSeries A Fundraising Guide (Investing Individuals Improving Our World) by Accion
Series A Fundraising Guide (Investing Individuals Improving Our World) by Accion
 
Falcon Invoice Discounting Setup for Small Businesses
Falcon Invoice Discounting Setup for Small BusinessesFalcon Invoice Discounting Setup for Small Businesses
Falcon Invoice Discounting Setup for Small Businesses
 
Hyundai capital 2024 1q Earnings release
Hyundai capital 2024 1q Earnings releaseHyundai capital 2024 1q Earnings release
Hyundai capital 2024 1q Earnings release
 
Blinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptx
Blinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptxBlinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptx
Blinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptx
 
New Product Development.kjiy7ggbfdsddggo9lo
New Product Development.kjiy7ggbfdsddggo9loNew Product Development.kjiy7ggbfdsddggo9lo
New Product Development.kjiy7ggbfdsddggo9lo
 
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot ReportFuture of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
 
Innomantra Viewpoint - Building Moonshots : May-Jun 2024.pdf
Innomantra Viewpoint - Building Moonshots : May-Jun 2024.pdfInnomantra Viewpoint - Building Moonshots : May-Jun 2024.pdf
Innomantra Viewpoint - Building Moonshots : May-Jun 2024.pdf
 
Creative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team PresentationsCreative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team Presentations
 
بروفايل شركة ميار الخليج للاستشارات الهندسية.pdf
بروفايل شركة ميار الخليج للاستشارات الهندسية.pdfبروفايل شركة ميار الخليج للاستشارات الهندسية.pdf
بروفايل شركة ميار الخليج للاستشارات الهندسية.pdf
 
Sedex Members Ethical Trade Audit (SMETA) Measurement Criteria
Sedex Members Ethical Trade Audit (SMETA) Measurement CriteriaSedex Members Ethical Trade Audit (SMETA) Measurement Criteria
Sedex Members Ethical Trade Audit (SMETA) Measurement Criteria
 
FEXLE- Salesforce Field Service Lightning
FEXLE- Salesforce Field Service LightningFEXLE- Salesforce Field Service Lightning
FEXLE- Salesforce Field Service Lightning
 
Event Report - IBM Think 2024 - It is all about AI and hybrid
Event Report - IBM Think 2024 - It is all about AI and hybridEvent Report - IBM Think 2024 - It is all about AI and hybrid
Event Report - IBM Think 2024 - It is all about AI and hybrid
 

MELE: Access to Market

  • 3. 8 Barriers facing Producers 1. Low volumes not interesting to formal sector 2. Constant market price fluctuations 3. Delayed payments – one week or more 4. Lack of collection points in rural areas 5. Lack of market information 6. Unpredictable demand 7. Lack of trust and dissatisfaction in traditional purchasing process 8. Lack of buyer loyalty to producers
  • 4. 6 Barriers facing Processors 1. Poor quality and quantity of milk 2. Collectors are adulterating milk (adding water) 3. Lack of trust in collectors and producers 4. Competing with informal market on price 5. Poor transport facilities in remote areas 6. Lack of producer loyalty leads to underinvestment in production capacity
  • 5. How has SDVC responded? • Promoted producer groups and input shops to improve productivity • Established village-level collection points • Trained milk collectors to reduce spoilage and maintain fair business policies • Facilitated matchmaking between processors and producers • Provided ongoing linkage support between producers, collectors and processors to build trust • Introduced digital fat testing system to improve transparency among stakeholders
  • 6. Model Introduced by CARE to overcome (DFT Model) Village Level Fat Testing Milk Point: Digital fat testing facilities, farmers based on milk fat content, receipt issued to farmers with their individual milk Payment fat reading, milk aggregated in a locked barrel Milk Transporter: The milk collector picks up the locked barrel of aggregated milk and transports it to the chilling plant. Milk transporter is paid a wage by BRAC. BRAC Milk Chilling Plant: Digital fat testing facilities, increased supply of high quality milk and improved MIS systems.
  • 7. How has SDVC integrated women into this vision and model? • Develop community-based collection system so that women can sell milk directly • Develop women entrepreneur as dairy collectors