11 big strategy ideas

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CPA Australia

Effective decision-making, problem solving and planning are key qualities of a high-performing professional

Negócios Carreiras

intheblackleadership . strategy . business
Your
essenTiaL
business
updaTe
STRATEGY
11IDEAS
BIG

Effectivedecision-making,
problemsolvingandplanningarekey
qualitiesofahigh-performingprofessional.
Hereare11strategistswhoaresuccessfullyshapingtheirorganisations.

“Strategyisalwaysateamdecision.
Clearstrategycreatesbuy-in.Itmakes
people’srolesandpurposeextremelyclear.
Ithelpspeopleseewhereweneedtobe,
whereweneedtogo.”
Sunita Kaur
CEO
Spotify Asia

“Atleastfourtimesayear,leadersshould
askthemselveswhatnewdevelopmentsthey
canutilisetocreateanewneedorgivethe
customeramorecompellingexperience.”
Ram Charan
Business management consultant

“Clearthinkinghasbeenat
theheartofsuccess–itmaysound
likeanobviousrequirement,butmany
aninvestorwilltellyouthatmany
anentrepreneurdoesn’thaveit.”
Tony Faure
Founding managing director
Yahoo Australia

“Tosetstrategy,Ispend
30percentofmytimeonresearch,
40percenttalkingto customers
andtherestmanaging
myteam.”
Kate Burleigh
Managing director
Intel

“Whenitcomestostakeholders,
it’snotamatterofkeepingthingsin
balance,butasacontinualgrowthprocess
ofharmonisingandre-harmonising
andre-harmonisingagain.”
R. Edward Freeman
Business theorist

“Thestoriesthatcompaniestellthemselves
abouttheirpastwillplayapowerfulrole
inshapingtheirfuture.Strategyisactually
aboutbeliefs.Beliefswilldrivechoices.
Choiceswill driveinitiatives.”
Angus Dawson
Partner, corporate finance practice
McKinsey Asia

“Anystrategyhastobetailoredinorder
forittobesuccessful.Ithasgottoworkin
aparticulargeography.Youcan’tapply
aone-size-fits-allandexpectittowork.”
Alan Osrin
Managing director
Sage Software Australia and HandiSoft Software

“Youcanthinkthatyou’reinadifficult
positionstrategically,butthereisalogical
waytogoaboutbreakingdownproblemsand
engagingyourteam,andpotentiallyoutside
help,tofigureoutwhatyou’regoingtodo.”
Alison Watkins
CEO
Coca Cola Amatil

“Whenwe’vegotinterestingchangesorimprovements
tohowthebusinessworks,ratherthanusinghierarchy
andbureaucracy,wehaveacross-functionalsweepof
people,usuallythehighestperformersatmultiple
businesslevels,andweputthemaroundsomething.”
Andrew Harding
Head of iron ore
Rio Tinto

“TheUSisoneofthe most
sophisticatedmarketsintheworld.
ItwaslikeanMBAinretailmarkets.
It’sveryhardtopenetrate,andveryfew
brands,Australianorotherwise,have
been abletobreakinhere.”
Soula-Marie Perdis
Napolean Perdis Cosmetics

Napolean Perdis and
Soula-Marie Perdis
READ MORE

“Marketingdecisionsshould
bebackedbyhardresearch
andtherearescience-backed
marketinglaws.”
Byron Sharp
Business academic

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