Are you looking for ways to drive new leads to your Louisiana-based business? Do you need a marketing strategy for capturing the attention of consumers online, across multiple screens? This presentation is a great starting point. It gives an overview of trends on how consumers are using media daily to shop and socialize -- and how they are making decisions about what services and products to buy.

1. THE POWER OF MULTISCREEN MARKETING

2. Today’s consumers own multiple devices and move seamlessly between them throughout the day.
EVERY DAY IS A DIGITAL DAY
Source: Millward Brown, “Digital & Media Predictions 2014”.

3. CONSUMER SCREEN TIME
Consumers spend time on multiple screens and often
do so simultaneously.
7.5 HOURS OF SCREEN
TIME PER DAY
OVER 1 HOUR OF
MULTITASKING PER DAY
Source: IAB. “The Multi-Screen Marketer”, May, 2013.
• Searching
• Shopping
• Socializing
• Staying
Connected
:48
SMARTPHONE
2:48
COMPUTER
:18
TABLET
4:36 TV
:12
TV/SMARTPHONE
MULTITASKING
:06
TV/TABLET
MULTITASKING
:54
TV/COMPUTER
MULTITASKING

4. CHOOSE A MULTI-CHANNEL STRATEGY
Successful marketers use multiple channels to reach
consumers at each stage.
AWARENESS
ENGAGEMENT
AWARENESS
ENGAGEMENT
PURCHASE
PURCHASE
Lay the foundation to
establish your brand in
the mind of the
consumer so they
search for “you”
specifically.
First impressions are also
formed online and have
major impact on what
consumers buy. Drive
your customers deeper
into the sales cycle by
engaging them online.
Facilitate a shift from
consumer to customer
by reaching your target
audience at many
stages in the
purchasing cycle.

5. Follow the Journey to Purchase model and you will touch consumers
along their path to purchase—no matter where they happen to be.
THE CONSUMER JOURNEY TO PURCHASE
TV is the number
one driver of brand
awareness
Say a TV ad prompted
them to go online to
find out more
51%
Source: Google, “The New Multiscreen World”, Aug. 2012
AWARENESS ENGAGEMENT PURCHASE
Download ‘TV Marketing in a Multiscreen World’ to learn more
about the “new” rules for reaching connected consumers.

6. TV ADVERTISING STILL MATTERS
Television is still the most watched, the most persuasive and the most
influential medium there is.
• TV is rated the most effective advertising
channel by small to medium size businesses1
• TV advertising is the top way in which
Americans learn about new products
and brands2
• 6 in 10 TV viewers say they would act on a
TV commercial3
• TV is the dominant driver of word-of-mouth,
both online and offline4
Source:1Vocus, Feb. 2013. 2Ipsos, July 2013. 3Viamedia, July 2013. 4Ad Age, Feb. 2013.

7. CABLE TV DOMINATES BROADCAST
Consumers spend twice as much time viewing Cable versus Broadcast.
• Cable dominates in virtually all programming genres—capturing 84% of
total GRPs.
• Cable continues to invest in high-quality, original programming.
Viewers Spend Over 18
Hours With Cable/Week
Ratings Gap Between Cable And Broadcast
Has Increased Year After Year
Source: CAB Analysis of Nielsen time period level data. LIVE+SD. Share of impressions by source. Jan-June 13.
CAB Analysis of Nielsen NPower Live+SD. English Broadcast 6; Jan-June 2013.
CAB Source 2013 SNL Kagen; projections
Broadcast Ad Supported Cable

8. CABLE IS THE MOST EFFICIENT FORM OF TV ADVERTISING
Targeting your message ensures that advertising dollars are wisely spent.
• Target consumers with shared interests,
family type or income.
• Reach consumers within a select
geographic area.
• Reach your target customer on a variety
of engaging networks by genre.
Source: CAB.Analysis of Nielsen NPower. C3 program level. M-Sa 8-11p & Su 7-11p; LIVE+SD; 9/19/11-5/27/12.

9. DIGITAL ADVERTISING – MORE RELEVANT THAN EVER
Consumers use the Internet to
make decisions about which
goods and services to buy:
• 85% make decisions related to their children
• 75% make decisions related to healthcare
• 68% make decisions related to money matters
The rise in personal technology use allows marketers
to connect with customers when they are the most
easily influenced.
THE INTERNET IS MORE
INFLUENTIAL IN THE CONSUMER
PURCHASING DECISION THAN
ANY OTHER MEDIUM
Source: Fleishman Hillard. “Digital Influence Index Study conducted in partnership with Harris Interactive”, Jan. 2012.; Nielsen, “How the Internet Affects New Product Purchase Decisions”, 2013.
Learn more about the past, present and future of digital media.
Check out ‘The Evolution of Online Advertising‘ infographic.

10. THE IMPACT OF ONLINE ADVERTISING
Digital campaigns boost brand awareness and purchase intent—even with
just one exposure.
Brand Impact with One Exposure Brand Impact with Multiple Exposures
BRAND IMPACT: ONE ONLINE EXPOSURE VS. MULTIPLE ONLINE EXPOSURES
MULTIPLE EXPOSURES CAN
GENERATE THREE TIMES
THE OVERALL IMPACT ON
PURCHASE INTENT
Source: Millward Brown’s MarketNorms®. “Percent impacted = Exposed – Control”. ComScore Video Metrix. “Top U.S. Online Video Ad Properties Ranked by Video Ads* Viewed”, June 2013.
(Total U.S. – Home and Work Locations, Ad Videos Only (Content Videos Not Included). Comscore Media Trend. “Video Metrix Key Measures”, June 2013. IAB. “Internet Ad Revenues Again
Hit Record-Breaking Double-Digit Annual Growth, Reaching Nearly $37 Billion, a 15% Increase Over 2011’s Landmark Numbers”. ComScore. “ComScore Releases June 2013 U.S. Online Video
Rankings”, July, 2013.
• Online users are 49% more likely to visit an advertiser's website if they
have previously been exposed to online display or video ads.

11. DIGITAL AD SPENDING VS. MEDIA CONSUMPTION
Are you allocating the appropriate amount of your ad spend to Digital?
Source: eMarketer,, Share of Average Time Spent per Day with Select Media by US Adults vs. US Ad Spending Share, April 2014
Untapped
Audience^
Time Spent By Media
Ad Spending By Media
Share of Average Time Spent per Day with Select Media by US Adults vs. US Ad Spending Share
Note: ages 18+; time spent with each medium includes all time spent with that medium, regardless of multitasking; for example, 1 hour of multitasking online while watching TV is counted as 1 hour for TV and 1 hour for online;*Digital includes time spent online plus time spent on mobile; **print only, ***excludes off-air radio & digital. ^Represents gap in ad spending versus consumer time spent.

12. INTEGRATING ONLINE WITH TV BOOSTS RESULTS
Extending the message of a TV campaign to an online campaign increases reach, frequency and recall.
TV + ONLINE IMPROVES RECALL & BRAND LINKAGE
Source: Nielsen/ IAB, “Online Video Study”, 2013, “TV and Online: Better Together”, 2013
Purchase intent increases by more than 50% when advertisements are placed on TV and online.
36%
57%
44%
80%
General Recall
Brand Linkage
TV Only Exposure
TV + Online Exposure
Need some help understanding how to brand your business? Discover the ‘7 Keys to Building Your Brand’.

13. COX MEDIA PRODUCT PORTFOLIO

14. CABLE TELEVISION
Learn more about Cable Television on CoxMedia.com

15. In this new era of exponential choice and personalization consumers still overwhelming rely on one source for video – television.
CAPTIVATE CONSUMERS AND BRING THEM TO YOUR DOOR WITH TELEVISION
BEST DEVICE FOR WATCHING VIDEO
(Among Owners of Each Device) - A18-49
Source: CAB 2013 Custom Study, Video Nation: Anytime, Anywhere, Anyplace
BASE: Watches video on device; 205 Overall, which of the following is the best device for watching video?
Mobile
Tablet
Computer
TV
30%
66%
3%
7%

16. •Create awareness using the sight, sound, motion and emotion of television.
•Target customers by lifestyle, ethnicity and demographics.
•Reduce advertising waste by focusing your message on specific geographic areas.
•Bring your brand to life with award-winning, professional production.
No other on-air solution maximizes your media investment like cable.
CABLE BRINGS TELEVISION ADVERTISING TO BUSINESSES OF ALL SIZES
Advantages of cable advertising for your brand:
You can do TV!
Watch this short video to discover how.

17. EXPRESS LINK
Learn more about Express Link on CoxMedia.com

18. • Move consumers towards a two-way communication.
• Showcase what makes your business unique in an exclusive television environment.
• An educated consumer is more likely to buy a product or service offer.
• Provide in-depth content (>30 seconds) on a platform that delivers measurable
performance metrics
A dedicated television channel allows consumers to ENGAGE with your
brand and video content 24/7.
CREATE A DEEPER CONNECTION WITH
EXPRESS LINK

19. HOW EXPRESS LINK WORKS
1. Consumers view your TV commercial and are prompted to tune to
your Express Link channel.
2. Consumers can access your channel from the program guide or
input your channel number with the remote.
3. Once they tune to your channel, consumers select the content they
want to engage with from the On DEMAND menu.
Create a unique connection with your customers.
Watch the ‘Advertiser’s Guide to Express Link'.

20. COX.COM
Learn more about Cox.com on CoxMedia.com.

21. COX.COM DELIVERS LOCAL CONSUMERS
Cox Internet subscribers use Cox.com to:
Cox.com is a premium site for reaching local consumers.
• Access their Cox email account throughout the day.
• Pay their bill, manage phone and Internet tools.
• View television programming information.
• Engage with local and national content within
the My Connection section.
41,536,751
Total Visits
98,603,426
Page Views
8,938,209
Unique Visitors
5 minutes
Average
Visit Length
*Source: Omniture. January-June 2014 Average.

22. COX.COM USERS ARE A VALUABLE AUDIENCE
Source: Scarborough, USA PLUS, Release 1 2013 12 Month. Target: Adults 18+ / Internet Sites Visited Past 30 Days: Cox.com
12%
20%
18%
19% 31%
AGE
18-24 25-34 35-54
55-64 65+
36%
40%
16%
8%
HOUSEHOLD INCOME
Under 50K 50 - 100K
100-150K 150K +
76% 20%
4%
HOME OWNERSHIP
Own Rent Other
Cox.com visitors are more educated and earn more.
• 30% more likely to be a college graduate
• 27% more likely to be a post graduate
• 30% more likely to have a home value of 300k+
• 118% more likely to own a second home
• 52% more likely to purchase a new vehicle next year

23. YOUR AD WILL BE SEEN ON COX.COM
ADS ABOVE THE
FOLD HAVE
GREATER VISIBILITY
According to a Nielsen study, online users spend 80% of their time
viewing information above the fold to:
• 99% of ads are served in premium placements.
• Maximum of two ads per page
• Stand out in a low-clutter, high-quality
online environment
Online advertising is a vital component to your brand success.
Watch this video to discover more about why you should be on Cox.com.

24. COX DIGITAL AD NETWORK SOLUTIONS
Learn more about Cox Digital Ad Network Solutions on CoxMedia.com.

25. EXTEND YOUR REACH WITH COX DIGITAL AD
NETWORK SOLUTIONS
Benefits of Utilizing Cox Digital Ad Network Solutions:
• Better Accuracy
• Reduced Impression Waste
• More Flexibility
• Optimized Campaigns
• Ease of Purchase
Reach your local audience wherever they may be on the web,
across a network of tens of thousands of websites.
Connect to the Cox subscriber throughout their online experience. Watch this video
to learn how leverage the power of Cox Digital Ad Network for your business.

26. Target by Geography
• Zip Code
• Radius
• Metro Zone
Target by Household Demographics
• Reach audiences based on age, gender, household income
and more.
Target by Content Verticals
• Reach audiences with specific interests like news, sports,
parenting and more.
TARGETING CAPABILITIES WITH
COX DIGITAL AD NETWORK SOLUTIONS
Target the valuable Cox high-speed internet subscriber with 100%
geo-targeting precision down to the ZIP + 4 level, or expand beyond
the powerful Cox footprint to reach the entire DMA.

27. ONLINE VIDEO
Learn more about Online Video on CoxMedia.com.

28. MAKE AN IMPACT WITH ONLINE VIDEO
In-Banner Video and Video Pre-roll advertising placements are available on Cox.com
and Cox Digital Ad Network Solutions
Utilize the power of sight, sound, motion and emotion in an
influential online format
• Increase awareness, maintain an off-air
presence, build brands and influence purchases.
• Extend your reach beyond a TV audience, to
your unique local audience in a highly engaging,
user-initiated online environment.
• Time campaigns to coincide with TV flights to
maximize reach, message and brand recall.
• Quickly and easily turn your 30-second TV
commercial into an engaging, online interactive
in-banner video or video pre-roll.
Unlock the possibilities of online video. Visit our Demo Site.
UN: coxmedia_guest PW: coxmedia
In-Banner Video
Video Pre-roll

29. HOW COX MEDIA CAN HELP
Cox Media offers advanced Cable TV and Digital advertising products that integrate together helping you reach consumers throughout their journey to purchase.
Expert Consultants We’ll partner with you to develop a multi-channel strategy to effectively and efficiently reach your audience.
Customized Solutions We’ll help you align business goals and address competitive challenges that maximize ROI.
Effective Strategies We’ll deliver your message without waste so you optimize your advertising budget with precise targeting.
Creative Services Our award-winning Production team will deliver the right message to trigger response.
Campaign Management Your Solutions team can provide campaign management analysis so you maximize results.

30. DISCOVER MORE ABOUT COX MEDIA
Creative Gallery An investment in quality production can set your business apart from the competition. Click here to see examples of our award-winning production capabilities.
Client Success Stories Cox Media delivers personalized marketing solutions. Just ask our clients. Click here to view Client Success Stories.
Marketing Library Your go-to resource for information on trends in marketing and advertising. Click here to access our Marketing Library.
Connect with Us Like us on Facebook at facebook.com/ConnectWithCoxMedia. Follow us on Twitter at twitter.com/cox_media.
Product Guide Take a deeper dive into Cox Media’s product portfolio to learn more about how your business can benefit from our solutions. Click here to access our Product Guide.