The Basics on All That Is Social Media

Social Media
The basics on all that is social media.

www.vizualpoint.com | Twitter: @vizualpoint.com

1/19/11 1

What is Social Media?
A outlet to engage, converse and share personal and professional
{ information in various formats with family, friends, co-workers and others
{
who may have similar interest.
- Mike A. Williams, Vizualpoint
Officially, social media is:

{ “An umbrella term that defines the various activities that integrate {
technology, social interaction, and the construction of words, pictures,
videos, and audio.”
- http://www.wikipedia.org

1/19/11 2

- User Generated Content (UGC)

One thing in common

1/19/11 3

Social Media Today

Video
Blogging

Photos
Podcast

Feeds
SEO

Social Networks

1/19/11 4

Social Media Continued…
Social Bookmarking, News and Blog Search

Other forms of social media includes those sites that let you submit
news articles and other media in addition to sharing favorite sites by
bookmarking them.
Some of the more popular ones are:

Social Bookmarking

Blog Search
Social News Engine

1/19/11 5

Five reasons why you should care
•  Three of the world’s most popular brands online are social-media
1
related (Facebook, YouTube and Wikipedia)

• 
2 World spends over 110 billion minutes on social networks and blog
sites. In short, one in every four and half minutes or 22%

3•  Social network or blog sites are visited by three quarters of global
consumers who go online. Increase of 24% over last year.

• 
4 The average visitor spends 66% more time on these sites than a
year ago, roughly 6 hours in April 2010 vs. 3 hours, 31 minutes last
year.

5•  “…if you’re not on a social networking site, you’re not on the
Internet.”
- Lab Platform Status Report

1/19/11 Source: Nielson Company excluding item 5.
6

Social Media just a set of PENS
latforms – Are hosted or self installed software that give the user the
ability to post journal like comments, videos, photos and other items
of interest

nablers – Social Networking Clients or tools that allow you to actively
connect, manage, share and post new updates and other items to a
single site or multiple social networks.

etworks – A outlet to engage, converse and share personal and
professional information with family, friends, co-workers and others
who may have similar interest.

ecrets – These are social media sites that are lesser known but
contribute to the social media space by providing platforms to share
or create emerging technologies.

1/19/11 7

Blogging - (Platforms)

Wordpress is the most flexible.
–  Offers numerous plug-ins to extend
the capabilities of your blog (photos,
video, SEO, etc.)

1/19/11 8

10,935 available plug-ins and a total of 111 million plug-in
downloads. 1,217 free themes with over 19 million
downloads. Over 13 million downloads of Wordpress 3.0.
- authoritylabs.com September 2010

1/19/11 9

Blogging – (Platforms) continued

•  Twitter is the most popular but Jaiku is
said to be its closet competitor.
–  Only posts of 140 characters or less
–  Ability to follow and be followed
–  Growing at a rapid pace
–  Tweet is now a common term used
everywhere

1/19/11 10

There are more that 106 million accounts on Twitter.

The number of Twitter users increases by 300,000 every day.

Twitter gets more than 3 billion requests each day, generated by

over 180 million unique visitors. There are over 55
million tweets per day.
- website-monitoring.com May 2010

1/19/11 11

Dashboards
Although RSS is not a tool that allows you to
update multiple networks, it does enable you
to push your updates to individuals that
subscribe to your blog, videos or other
updates. Therefore, it too is what I consider
an enabler.

1/19/11 www.vizualpoint.com | Twitter: @vizualpoint.com 12

Social Networks – (Networks)


More than 400 million active users. 50% of active users log on to
Facebook in any given day. More than 35 million users update their
status each day. More than 60 million status updates are posted
each day. Over 3 billion photos are uploaded to the site each
month. More than 5 billion pieces of content shared each week.
More than 3.5 million events created each month.
- website-monitoring.com May 2010
(most numbers are higher today)


Podcasting and Social Radio Networks
A form of audio broadcasting that provides a platform for anyone to
share live audio over the internet. Many with previous dreams of
becoming a radio personality can now fulfill that dream.

1/19/11 15

Leveraging social media to do good.
Some new startups in the last couple years have looked to leverage
social media to help raise funds for various organizations across the
world. Generally, its done by either matching donors with organizations
in need or having individuals start campaigns in which they leverage
their social networks to obtain charitable donations.

1/19/11 16

Other Social Media Secrets


Small Business and Nonprofits
Leveraging social media to Grow Reveue
and Expand Funding Piplines

1/19/11 18

Are Social Media channels right for your
organization or business?

Channels Types B2B B2C Channels Types

Social Networks Facebook, MySpace, Linkedin, etc.
x x
Blogs Wordpress, Movable Type, Blogger, etc.
x
Micro-Blogs x x Twitter, Jaiku, Socialcast
Video Sharing Youtube, Ustream
x x
Social Bookmarking Digg, StumbleUpon, Delicious
x x
Enablers Tweetdeck, Ping.fm, Hootsuite, Seesmic
x x
Reviews and Opinions Epionions, yelp, etc.
x x

B2B = Business to Business
B2C = Business to Consumer


Why businesses use them
•  Grow and expand client base
•  Establish Sales Leads
•  Sell to consumers
•  Recruit talent
•  Increase their brand
•  Find out what others are saying about their company
•  Engage with customers and consumers
•  Remain relevant

1/19/11 20

Viraling
A marketing technique that leverages social media and social networks
to increase awareness of brands, products or services through self-
replicating processes.

1/19/11 21

Social Media Campaign Cycle
Make the consumer a customer and
thanks them as you try to retain them.
1

Social Media channels
2
You Blog, Landing
Page or website.
Value-added content
or something of need
5
Listen, respond, participate
3

There is no business that exist
without a customer
4


Do Don’t

•  Define a strategy before diving •  Do tactics before strategy
into social media initiatives

•  Define your brand and build it •  Try to be a master of all things.

•  Take the time to truly understand •  Attempt to use every social
social media beyond facebook media channel. Use the ones
and twitter provide the most value for you
or your business
•  Contribute to the conversations
•  Overpay for social media
•  Demonstrate etiquette and
protect your privacy marketing.


Mike A. Williams
Social Media Strategist and Coach
Email: mike@vizualpoint.com
Twitter: @vizualpoint.com
Phone: 770.568-8615
Web: www.vizualpoint.com

Thank you

1/19/11 24

If you cant do it all yourself, Outsource

Make
sure
that
you
focus
on
your
primary
business.

You
don’t
have
to
do
it
all

yourself.
The
other
op;on
available
is
to
outsource
the
work
to
others
at
a
lower
cost.

Online
outsourcing
is
the
business
process
of

contrac;ng
third-‐party
providers
to
supply
products

or
services
which
are
delivered
and
paid
for
via
the

internet.

What is Web 2.0?

A complex, organic online conversation

“ The power to define and control a brand is
shifting from corporations and institutions to
individuals and communities.”

Web 2.0
According to Andrew McAfee Web 2.0 the following features and Techniques which
he termed SLATES

Authoring: Tags: Extensions: Signals:
Search: Links:

The ability to Categorization Powerful The use
The ease Ad-hoc
create of content by algorithms of RSS tec
of finding guides to
constantly creating tags: that leverage hnology to
informati other
updating simple, one- the Web as rapidly
on relevant
content over a word user- an notify users
through information
platform that determined application of content
keyword
is shifted from descriptions to platform as changes
search
being the facilitate well as a
creation of a searching and document
few to being avoid rigid, server
constantly pre-made
updated, categories
interlinked
work.

Linkedin

People do business with people they know, like, and trust. LinkedIn is your virtual
business card.

Benefits of using LinkedIn:
•  Set yourself apart from other job seekers or your
competitors
•  Extend your sales reach
•  Maximize your time by focusing on the RIGHT
opportunities
•  Gain credibility as an expert in your field
•  Create business partnerships
•  Keep up to date on trends in your industry

Reasons you may want to join Linkedin

LinkedIn has over 85 million members in over 200 countries. A new
member joins LinkedIn approximately every second. Executives from
all Fortune 500 companies are LinkedIn members.

•  Control your professional brand:
•  Network and reconnect:
•  Share your knowledge and expertise:
•  Receive opportunities:

What to twit and how it helps
your business

•  What you’re doing Start
here

•  Progress on a project Observers

Visibility
turn
into

•  Announcements aEracts

followers

•  Questions (great form of market observer

research!)
•  Replies to others
Add
value,

•  Retweets, that is, sharing what Boost

others have Tweeted Leads
turn
credibility,

•  Links to blog, events, affiliate
into
Sales
Build
trust
Followers

and
ac;vate
turn
into

offers, etc. more
fans

•  Personal touchpoints you feel visibility
$$$

could add value to a conver-
sation or invite people to
Fans
turn

connect with you. into
leads

The Basics on All That Is Social Media

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