Market Yourself in the Facebook Generation
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This document provides tips for marketing yourself online in the digital age. It discusses how employers now research candidates online and the importance of curating a positive online presence. It then outlines specific strategies for using tools like RSS feeds, blogs, Twitter, LinkedIn and Facebook to build an online brand, grow your professional network, and improve your chances of getting your dream job. These include setting up an RSS reader to stay informed, building a professional website or blog, optimizing your profiles and content for search engines, engaging with others in your industry, and using social media to showcase your qualifications and find job opportunities. The overall message is that digital marketing of oneself, or personal branding, has become essential for career success.
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Market Yourself in the Facebook Generation
- 1. Marketing Yourself In the Facebook Generation Imagine you’re one of 4 final candidates for your dream job at XYZ, Inc. The hiring manager just Googled you. Will you be prepared?
- 2. Your Web Presence Affects Your Career 1 out of 5 Job-seeking ’09 college grads landed a job 83% recruiters research applicants online 50% solidify based on positive content 43% reject based on negative content
- 3. You Will Learn How To… 1. Get savvy using RSS 2. Build your home base online 3. Become visible online 4. Grow and tap your network 5. Manage and market Brand YOU
- 4. RSS
- 5. RSS (find & deliver new content)
- 6. Step 1: Set up Your RSS Reader google.com/reader
- 7. Step 2: Subscribe to RSS Feeds
- 8. Step 3: Subscribe to Relevant Keywords
- 9. Step 4: Organize and Manage Your Reader
- 10. You Will Learn How To… 1. Get savvy using RSS 2. Build your home base online 3. Become visible online 4. Grow and tap your network 5. Manage and market Brand YOU
- 11. Why Build Your Home Base? Your Google results are your resume Your website/blog is the single best way to give employers a deep look into what you’re passionate about and what you care about most.
- 12. What are the leaders in your field doing? Find the leading bloggers in your industry Read their recent posts, note their style and content.
- 13. Build Your Home Base Solve problems Ask questions Start a debate Link to news Provide entertainment List the top 7 links from your RSS feed Create a compelling About Me page with your qualifications, plus contact info to reach you
- 14. Build Your Home Base Write how you speak Revise and proofread posts Keep content relevant to your career goals Cite sources Mention other bloggers Link to current events Make it a habit. Write one blog post once a week
- 15. Build Your Home Base Respond to every comment Comment on other relevant blogs Engage bloggers on Twitter Write posts for more established bloggers Let people know you care Build a relevant and engaged community
- 16. You Will Learn How To… 1. Get savvy using RSS 2. Build your home base online 3. Become visible online 4. Grow and tap your network 5. Manage and market Brand YOU
- 17. How Search Engines Work Search term Results
- 18. Google Rank Factors for a Search Term Sites that link to the site Keyword density Domain Name Content Rules All
- 19. Choose the Name You SEO For RJ Sherman Robert Sherman
- 21. You Will Learn How To… 1. Get savvy using RSS 2. Build your home base online 3. Become visible online 4. Grow and tap your network 5. Manage and market Brand YOU
- 23. 26% of employers look you up on Twitter Create a focused, targeted profile Build your network Add value to your community Find a job
- 24. Twitter Step 1: Username, Headshot & Bio
- 25. Twitter Step 2: Create Your Custom Background
- 26. Twitter: Be Someone Worth Following
- 27. Twitter: You’re Not Special… Yet Tweet interesting, relevant links Answer questions Retweet updates you find valuable Ask relevant questions Engage your community
- 28. Twitter: Build Your Network
- 29. Twitter Step 4: Follow Industry Leaders
- 30. Twitter Step 5: Interact With Industry Leaders
- 31. Twitter Step 6: Interact with Relevant Users
- 32. Twitter Step 7: Find a Job
- 33. LinkedIn Strategy Create a focused, targeted profile Build your network Add value to your community Find a job
- 34. LinkedIn Step 1: Headshot & Headline Headshot Headline
- 35. LinkedIn Step 2: Summary & Experience
- 36. LinkedIn Step 3: Import Your Contacts
- 37. LinkedIn Step 4: Customize Your Invite Text DON’T use the default: DO customize it:
- 38. LinkedIn Step 5: Recommendations Ask Receive
- 39. LinkedIn Step 6: Apps to Promote Your Content
- 40. LinkedIn Step 7: Participate in Relevant Groups
- 41. LinkedIn Step 8: Find Relevant Jobs
- 42. LinkedIn Step 9: Convey What You’re Looking For
- 43. LinkedIn Step 10: Public Profile URL Email signature, resume, business card, website
- 44. Facebook: #1 Brand Killer
- 45. Facebook: The Golden Rule Either keep it clean, or keep it private.
- 46. Facebook: Profile Privacy Settings = Be careful
- 47. Facebook: Profile Privacy Settings
- 48. You Will Learn How To… 1. Get savvy using RSS 2. Build your home base online 3. Become visible online 4. Grow and tap your network 5. Manage and market Brand YOU
- 49. Our Tools
- 55. Sign up for free and check out our blog blog.brand-yourself.com twitter.com/brandyourself Inquire about internships at hiring@brand-yourself.com