Research departments are being hit with copious amounts of data every day - from primary market research, syndicated data, transactional data, social media, etc. Synthesizing knowledge from the information river has become an necessity; a searchable repository and basic meta analysis is just not good enough.
Using real case studies, Kumar Mehta, CEO at blueocean market intelligence, revealed how to apply a holistic 360 approach to produce better insights and achieve greater business impact.
P&G - $400M US spend budget migrating towards more real time and social media effortsDoes not want sales people though – wants something unique. Too much risk and work to switch to something that is incrementally better .Shuil Khan – VP Customer Exp Philips Budget has not grown but used very differently than the past.
“Woven into the strategic tapestry” is a Jim Collins quote from Simon’s interview. MR becomes a driver of a fast learning organization. BCG has 4-stages of Consumer Insight performance – level 4 is a Strategic Foresight Organization. Level 3 is a Strategic Insight Organization.
P&G has asked major suppliers for their proposal to address what P&G calls “The Knowledge Cloud”. HP bought Autonomy for over $10B in August 2011. Ray Poynter UK discussion used “Big Data” as the term, where Billions will be made.