Easy access to assignment resources for BA students. A very short and precise presentation on the history and evolution of advertisement in the world and India.

1. EVOLUTION OF
ADVERTISING
Presented By:
Yasas Sri Cotek

2. CONTENT
2
Introduction
• Definition of Advertising
Evolution
• History
• Development
• Evolution of advertising in
India

3. INTRODUCTION

4. Definition of Advertising
Advertising is an audio or visual form
of marketing communication that
employs an openly sponsored, non-
personal message to promote or sell
a product, service or idea
4

5. “
“Give them quality. That’s
the best kind of
advertising.”
– Milton Hershey
5

6. Evolution
6

7. ▹ It dates back to
steel carvings made
by the ancient
Egyptians
(hieroglyphics).
▹ During middle ages,
advertising signs
(consisted of
illustrations of
symbols of
products) were very
extensively used
HISTORY
7

8. Dawn of New Era
▹1440, German goldsmith, Johannes
Gutenberg invented printing press.
▹Advertising became a huge part of
society, this was the golden era of
advertising.
▹Although Americans are the forerunners
of the modern advertising, it had its root
in England.
▹Localized markets were replaced by
extended domestic national markets
and international markets. This
development created a need for
advertising.
▹By the end of 1920s, advertising had
grown, therefore skillful people were
required.
8

9. Dawn of New Era
▹Guglielmo Marconi:1895, the first
radio signal was invented in Italy.
▹29 August 1922, the first Radio
Advertisement was Broadcasted.
9

10. Growth in advertising
10

11. Dawn of New Era-2
▹1927, Television was invented.
▹July 1, 1941. The first ever TV ad was
aired in the US.
11

12. 12

13. Evolution of Advertising
In India.

15. Evolution in India
▹ The installation of large
scale printers all around
India which led to the
production of cheap
newspapers with a large
national circulation.
▹ The Indian Advertising
Agency was the first
Indian Ad Agency( it still
is going strong
presently). Followed by
The Calcutta Advertising
Agency & B. Dattarams
15
▹ Two main important
Events-
● Swadeshi Movement
(1907 - 1911)
● Installation of the first
Rotary Linotype
Machine (1907)
(Statesman- Calcutta)

16. 16

17. Evolution in India- post independence
▹ The phenomenal
growth of media,
especially television
and cable had given a
boost to Indian
advertising.
▹ Market researches and
readership surveys led
to further
professionalizationof
the businesses.
17
▹ After the world war and
India attaining its
Independence, the British
owned agencies were sold to
Indian Businesses, However
some retained their affiliate
status to their main branches
in London.
▹ The introduction to multi
coloured printing, Improved
printing methods and
development of commercial
art boosted the ad business
further.

18. Present Scenario Of
Advertising
▹ The emergence of
new media gave an
exponential
outburst of digital
media led by the
popularity of
Internet users.
• Advancement of
Indian Advertising
after the entrance
of MNC’s.
▹ India becomes
the favourite
market for big
corporations
• The current
scenarios
fragmentation of
the audience or
consumer
• Indian family has
evolved and had
developed a
distinct behaviour
in buying and
selling
▹ Presenting new
products at home
channel and
outdoor
advertising.
18

19. 19

20. Place your screenshot here 20
Place
Your Ad