Introducing SEOmonitor's Topic Explorer in Turkey: the most complete, accurate, fresh, smart and free keyword database for the Turkish market.

1. A journey through 1B
semantic connections
Shifting from Keywords to Topics
Cosmin Negrescu
ncosmin

2. Introducing the

3. Introducing the
Complete

4. Introducing the
Complete Accurate

5. Introducing the
Complete Accurate Fresh

6. Introducing the
Complete Accurate Fresh Smart

7. Introducing the
Complete Accurate Fresh Smart Free

8. Introducing the
Complete Accurate Fresh Smart Free
Keyword Database

11. • 10M+ non-brand, relevant keywords

12. • 10M+ non-brand, relevant keywords
• 100M+ categorised websites

13. • 10M+ non-brand, relevant keywords
• 100M+ categorised websites
• Fresh search volumes & trends

14. • 10M+ non-brand, relevant keywords
• 100M+ categorised websites
• Fresh search volumes & trends
• Grouped keywords with agg. volumes

15. • 10M+ non-brand, relevant keywords
• 100M+ categorised websites
• Fresh search volumes & trends
• Grouped keywords with agg. volumes
• Instant, fresh ranks

16. • 10M+ non-brand, relevant keywords
• 100M+ categorised websites
• Fresh search volumes & trends
• Grouped keywords with agg. volumes
• Instant, fresh ranks
• Over 1B semantic connections

17. • 10M+ non-brand, relevant keywords
• 100M+ categorised websites
• Fresh search volumes & trends
• Grouped keywords with agg. volumes
• Instant, fresh ranks
• Over 1B semantic connections
• Responds to any query

18. • 10M+ non-brand, relevant keywords
• 100M+ categorised websites
• Fresh search volumes & trends
• Grouped keywords with agg. volumes
• Instant, fresh ranks
• Over 1B semantic connections
• Responds to any query
• Turkish interface

19. • 10M+ non-brand, relevant keywords
• 100M+ categorised websites
• Fresh search volumes & trends
• Grouped keywords with agg. volumes
• Instant, fresh ranks
• Over 1B semantic connections
• Responds to any query
• Turkish interface
… and it’s growing every day

20. It has a new approach…

21. It’s meant to help us shift
from Keywords to Topics

22. My latest experience with
topics as a user

23. Two months ago I was on
my way to climb Mont Blanc

24. I had to run to
catch this tram

25. Find the best flight…

32. It’s been a while…

34. This is a major behaviour to be noticed
by SEOs, because what it says is that
if you’re not ranking for the entire
topic, you’re not going to rank for
any individual keyword.

36. Another example

37. So it looks so logical and powerful
to work with topics instead of
keywords… Why haven’t we
shifted our mindset yet?

38. Because it takes a lot of
time, energy and money
to work with topics
instead of keywords

62. Four use cases

63. 1. Researching for intent topic
opportunities
Four use cases

64. 1. Researching for intent topic
opportunities
2. Evaluating markets and niches
Four use cases

65. 1. Researching for intent topic
opportunities
2. Evaluating markets and niches
3. Prospecting for outreach
Four use cases

66. 1. Researching for intent topic
opportunities
2. Evaluating markets and niches
3. Prospecting for outreach
4. Tracking performance
Four use cases

67. Researching for intent
topic opportunities

73. Evaluating markets
and niches

76. Prospecting
for outreach

80. Tracking
performance

81. Cosmin Negrescu
ncosmin
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