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Social media for Lively leaders
12 de Jul de 2010•0 gostou•571 visualizações
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Workshop as part of Lively Leaders Summer School July 2010
Julie HawkerSeguir
Chief Executive of Cosmic em CosmicAnúncio
Social media for Lively leaders
- Social Media for Leaders Julie Harris CEO of COSMIC [email_address] @cosmicjulie
- Photo: flickr.com/photos/briansolis/
- 1/3 of the country and more than 50% of internet users are on Facebook
- Audio – Podcasting Visit
- Online journals - Blogging Visit
- Video Sharing - YouTube Visit
- Micro-journals - Twitter Visit
- Twitter : Reports events AS they happen not AFTER they have happened
- Listening to the web – RSS readers
- Image Sharing Visit
- Social Networking Causes Dog’s Trust Busts For Justice
- Social Networking
- Social Networking - Specialist
- Collaborative working - Doodle Visit
- Collaborative working - GoogleDocs Visit
- Collaborative working - ooVoo Visit
- Time for a Break
- So What Do We Know?
- There are 45,000+ social media experts online right now
- If you have a profile on Facebook, you have an opinion…?
- Organisations, businesses and brands don’t belong in social spaces…..?
- What do Leaders do with social media?
- ‘ Wikibrands’ - Customer-Controlled Marketplace
- Social, Participation, Engagement, Collaboration, Influence, Community = Smart Business
- Key Point - You Don’t Have to Choose Sides, Social Business is not a Religion
- It’s for the “Never in a Million Years Traditionalist”
- It’s for the “Sensitive New Age Social Media” Type
- For both, fundamental changes are occurring in how we build our brands…
- Caveat - There is a difference between “Being Social”
- Versus “Doing Social”
- MASS MARKETING DIRECT MARKETING SOCIAL INFLUENCE MARKETING A Culture Change is Required
- “ Something you Buy” “ Something you Trust” “ Something you Want” “ Something you Prefer” “ Something you Love” “ Something you Participate In” The new currency on how to build business
- Finding your Way! Photo: flickr.com/photos/worldwidewandering
- O bjectives – What do you want to do? A udience – Who are they? Where are they? S trategy – Pick a guided plan with a path that fits I mplement - Match to right social networking tool S ustain – Engage & converse, monitor & revise OASIS was developed by @JohnSheridan [email_address]
- Social Media Tools and Fundraising Social Media Tools and Fundraising Social Media Fundraising uses/effectiveness Frequency Twitter Ongoing story – use of # Viral campaigning Signposting Relationship campaign building Throughout the day Facebook Dialogue Campaign central Campaign Recruitment News/updates Stories/images Daily / throughout the day YouTube Campaign stories Emotional Engaging News Daily / Weekly/Monthly Blogs Discussion Stories/images Newsletters News Daily/Weekly Websites Fundraising point Central Hub Information Data management Daily/Weekly SurveyMonkey Research Polling Planning Information gathering analysing Fixed term Online Tools - CharityChoice, JustGiving etc Donating Raising awareness Ongoing
- Social Media Tools and Marketing Social Media Tools and Marketing Social Media Marketing uses Frequency Twitter Dialogue Viral marketing Signposting Relationship building Throughout the day Facebook Dialogue Campaigns Stories/images News Daily YouTube Personal Emotional Engaging Instructional Weekly/Monthly Blogs Discussion Stories/images Newsletters News Daily/Weekly Websites Brand Central Hub Information Data management Daily/Weekly SurveyMonkey Questionnaires Targeting Planning Information gathering analysing Fixed term
- REMEMBER ……
Notas do Editor
- Daunting representation of the size of the social media / social networking internet world Notice also that much of this technology is MOBILE so no longer just something to use on your PC but many other ways to stay connected and networked
- Daunting representation of the size of the social media / social networking internet world
- Use of social networks and blogs now accounts for almost 23% of time spent on the internet in the UK, which is a 159% increase over the last 3 years
- Importance of relationship management and development – it’s the life blood of social networks
- Invite people to indicate which of these they know and/or have used. Are there any which people don’t know? We will cover each of these in more detail later on
- Invite people to indicate whether they think these guidelines are appropriate for social media use? Are there others?
- Also mention Bebo (aimed at a younger age group) and MySpace (very good for musicians) LinkedIn (more professional business use)
- Also mention Bebo (aimed at a younger age group) and MySpace (very good for musicians) LinkedIn (more professional business use)
- Also mention Bebo (aimed at a younger age group) and MySpace (very good for musicians) LinkedIn (more professional business use)
- Encourage people to take ideas covered so far and link them back to their own development worker roles – which bits did they really feel would be beneficial to organisations? Where are there further learning needs? Which bits did they feel do not apply? General reflections? How does using social media apply during the recession? What advantages can it bring? What disadvantages? This seems very positive, but the decision to deploy a Web 2.0 enhancement on your site should be guided by the same straightforward marketing and communications questions that shape any project that has customers at its heart. Exercise – Return to ‘Happy to Help’ – what ideas would you provide to them in order to improve their plans for the year ahead?
- It may be helpful for a group of people to be able to work together on a document at the same time. They may be drafting a policy together, preparing a grant application or producing guide to services. One option is to save the document with the author’s name and a version number and circulate it by email. Even in small groups documents can get out of sync and take time to work through. An alternative is a wiki, a collaborative web site that allows authorised users to change the content of the pages though the internet, as well as view a history of changes. Alternatively online document services such as Google Documents offer a way of sharing word processing documents or spreadsheets, so that there is just one copy of a document as it evolves. Whatever the choices the tools are becoming easier to use and may well suit organisations of all sizes who have want to help people collaborate.
- A charity with a message for teenagers could use Bebo, for older teenagers MySpace (where the average user is female and aged 21) 4, but for University leavers or activists in their mid 20’s Facebook would be more appropriate. An organisation with a more mature audience may choose a blog that accepted (moderated) comments or for users to collaborate thoughts in a wiki. Due to the rise of Web 2.0 technologies, websites such as Facebook, Myspace and YouTube have transformed the web from being perceived primarily as a content delivery tool, into an exciting communications platform. This innovation is changing the way that we use the Web, and inevitably organisations are looking to leverage these developments to help them engage with their customers in new and interesting ways.
- O - Also. What are your organisation goals A – Also. What are your social media goals, who are your audience, where are they? S – Plan how to achieve these – social media guide I – Also. Try out - Implement S - Also. Monitor
- 20 minutes plus 10 minutes of discussion
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