Learn about social media and what it can do for your organisation or business.

1. Introducing
Social Media

2. House-keeping
• Fire alarm/exits
• Mobile Phones
• Breaks
• Lunch
• Resources

3. Handouts
Top Tips – Twitter, Facebook, YouTube
Exercise – Social Media Strategy
Copy of slides will be circulated

4. What is social media?
For you?
What are your concerns?

5. Social media describes the online technologies and practices that
people use to share opinions, insights, experiences and perspectives
with each other. You may have heard of, or use, some of the more
popular Social Media channels. Such as …

6. Social Media
Characteristics:
– Participation
– Openness
– Conversation
– Community
– Connectedness

7. What social media isn’t
• Quick sure-fire way to more sales,
bookings, tickets, etc
• Effortless - but it is easy
• Shouting!
– “It Isn’t about selling, its about helping
people to buy”

8. Why Use Social Media?
• Build relationships
• Connect with passionate customers, supporters,
partners, influencers
• Develop a personality
• Access customer feedback
• Listen to your customers and stakeholders
• Enjoy a global platform
• Compliment other marketing campaigns
• Build links for SEO

9. An Internet Minute
• 320+ new Twitter acounts
• 100,000 Tweets
• 20 million photo views
• 6 million Facebook view
• 2 million seaches
• 1.3 million video views
• 47,000 app downloads
• 204 million emails
•
• In 2012 there as many networked devices on the planet as
there are people! (and by 2015 there will be 2x global population)

10. In the UK?
• 31,415,640 Facebook users
• Average age?
• 10,000,000 Twitter users
• Average age?
• % mobile active?

11. The power of social media

12. Social Media Strategy

13. Which works best?
• Overall Strategy
• Understand
where social
media fits
• Plan and
implement

14. SM Strategy
• What are your goals?
• Who are you trying to reach? target
audience?
• How will you attract – followers, friends,
likes, re-Tweets, links?
• How much time do you have?
• How will you manage reputation?

15. SM Strategy
GOALS AUDIENCE PLAN

16. • Complete the questionnaire
• Discussion – what are the main issues in
developing your plans?

17. Blogs and Blogging

18. Blogs
• What is a blog?
– A micropublishing platform
– A series of entries or posts to an online journal,
posted in a chronological order
• Where can you do it?
– Two popular free platforms are
www.blogger.com and www.wordpress.com
• How often should you do it?
– Regularly! (Can be daily, weekly or monthly)
• What should it contain?
– Relevant and interesting content with keyword rich
titles

19. Huffington Post
Guardian Monday 7 February 2011
•The Huffington Post, the ground-
breaking online news and opinion site
founded by Arianna Huffington on a
shoestring budget, is to be bought for
$315m by AOL in a move sure to stun
new media sceptics and believers alike.

20. 10 Benefits of the Business Blog?
1. Creates Exposure for your Business
2. Increases Traffic and Subscribers
3. Improves Search Rankings
4. Results In New Business Partnerships
5. Generates Qualified Leads
6. Reduces Overall Marketing Expenses
7. Improves Sales
8. Educates
9. On-line Research Tool
10. Creates and Hones Expertise

21. 18 Types of Blog Posts
Instructional Case Studies
Informational Profile
Problem Post Collation
Events Response
Lists Debate
Listing resources or tips. Contrasting two
Diary Hypothetical
Research Involvement
Inspirational Anything with a killer
Interviews headline

22. Keyword rich content and titles
“The secret of great weddings”
“Top tips for choosing your wedding venue”
“Things you never knew about organising a
“wedding
“Mountain Biking in North Devon”
“Award Winning B&Bs on Exmoor”

27. Lets write a Blog Post
www.wordpress.com

30. Dashboard

40. Embed video
Paste the URL on a line by itself in your post/page editor:
Click Save Draft and then Click Preview

42. General Settings
• Site Title
• Blog Picture (or Blavatar )
• Tagline
• Language
• Email Address
• Timezone
• Date Format
• Time Format
• Week Starts On

43. Settings

44. Other Thoughts!
• Get inspiration from other Blogs.
• Use Google Blog Search to find them
(Try it!)
• Reply promptly to comments
• Links from blog to web site

45. Use Google to find Blogs

47. Google Reader

48. Founded by Mark Zuckerberg
in 2004 as college networking
site ‘thefacebook’

49. Facebook Facts…
• 800 Million Global Users
• Third-largest country in the world
• 55 minutes every day logged on to
Facebook
• Average Facebook User
– Has 130 Friends
– Likes 2 Pages per Month

51. What is Facebook
• A web site for registered users
• Post news, status, events, videos, photos
and Polls
• “Like” businesses and organisations
• ‘Friends’ updates appear in your news
feed
• Join common-interest user groups,
organized by workplace, school etc

52. Three Facebook Types
• Facebook Profile
• Facebook Page
• Facebook Group

53. Facebook Profile
A profile is for an individual, not a group.
Each person may create one profile.
Once you create a profile, you can
become friends with other people, post
things on your wall and on friends’ walls,
post information about yourself, join
groups, like pages and post notes.

54. en
en d
no d s m
no t s,, m
tiiffiic e s e
a s
ca t ss a
o g
tiio n ag e
s s
ns es ,
,

55. 1. Post -

56. 2. Like, comment & share

57. 3. Direct message

58. 4. Chat
Type
Type
here
here
Double click
Double click
on the friend
on the friend
listed right
listed right

60. Facebook Page
Pages are for public figures, businesses
or non-profits that want to keep their
fans updated on current news, products
or other information.
Pages are public anyone can ‘like’ it
Pages don’t show your identity…
Multiple admins

68. Facebook Group
A group is ideal for a group of people
who want to maintain a discussion.
A group can be open, closed, or secret.
You can share documents with a group,
and allow other group members to edit
them.
Members of the group can send an
email to all the other members via a
single email address.

73. Facebook
• Plan
• Be available – check wall, posts,
messages regularly & respond
• Interact – positive engagement
• Analyse – review – evaluation - action

74. Facebook for Business
• News & Events
• Photos & Videos
• Announcements
• Showcase local ‘Culture’
• Recruitment
• Feedback
• Discounts – secret codes
• Launch new products

75. How to use it
• Tell customers news and updates
• Market your service – posting events,
news discounts and deals
• Share rich media content and links to
your website, Blog and YouTube channels
• Targeted advertising campaigns
• Create Polls to gauge opinion and
feedback
• Extra pages of content

76. Facebook insights

78. Create a Facebook Page
• http://www.facebook.com/pages/create.php
• Or go to another “Page” and click the
“Create page” button

79. Create a Facebook Page
for your business
http://www.facebook.com/page

89. Welcome to our Facebook Page….

92. Take The Tour

99. Use Facebook As Page

100. Switch

101. It’s Live… Help!!
Start the conversation….

102. Start the conversation….
Your Facebook business Page really
comes to life when you start to engage
with your fans. Here are some tips for
getting started:

108. 6 week social media calendar

109. Twitter

110. Twitter
230,000,000 Tweets per day
100,000,000+ active users

111. What is Twitter?
Twitter is an information network. Millions of people,
organizations, and businesses use it to discover and
share new information.
On Twitter, anyone can read, write and share
messages of up to 140 characters. These messages,
or Tweets, are public and available to anyone
interested in them. Twitter users subscribe to your
messages by following your account. Followers
receive every one of your messages in their timeline,
a feed of all the accounts they have subscribed to.

112. Twitter Best Practices
Build your following, reputation, and
customer's trust with these simple practices:
•Share
•Listen
•Ask
•Respond
•Reward.
•Demonstrate wider leadership and know-how
•Champion your stakeholders
•Establish the right voice.

115. 1. Search - twitter.com/search

116. Try These Searches -
East Devon
Exeter
“Does anyone know” #Plymouth
Journorequest
#Politics #Devon
#MP
#Commons
#lgovsm
@Lord_Sugar
From: Lord_Sugar

119. 2. Follow (key influencers)

120. Who to follow

121. 3. Reply and Retweet
With mouse pointer hovering over Tweet

122. Reply

123. Retweet

124. 4. Tweet

125. Tweet

126. Add a Picture

127. Add a Location to your Tweets

132. What to Tweet
• Ask questions
• Speak to people
• Reply to questions
• Tell people what you are doing
• New products/services – test out
• Ask for help
• Spread the word
• Support others

133. Mention
Once you've signed up and chosen a
Twitter username, you and others can
mention an account in your Tweets by
preceding it with the @ symbol, eg:

134. How to get People to
Follow you on Twitter
• Use of Hashtags
#devon
#honiton
#agrichat
#journorequest
#devonbusiness
#cosmicuk
What about for your business – run a few searches to find
hastags
usiness: #jobs, #business, #networking, #retail, #shoppers,
#consumer, #sales, #economy, #technology, #luxury,
#news, #internet, #mktg, #marketing, #webmarketing

136. How else?
• A well written Biography
• Follow Me buttons on your Blog &
Website
• Twitter Feeds on your Blog and
Website
• Ask for usernames at Networking
events and tweet/follow them later

137. Other ideas?
• Publicise your Twitter profile and Twitter name on
business cards, adverts, email signatures, van signs
etc
– http://twitter.com/cosmicmentor6
– @cosmicmentor6
• When you follow people. Some people may follow
back
• Recommend people on #FF
• Try #SBS Theo Paphitis

138. http://twitter.com/search

139. Try These Searches
#NDevon
Holiday #NDevon
near:”Bideford Uk” within:10mi
“Does anyone know” #Plymouth
“Does anyone know” #Craft
“Looking for a plumber“
Jobs Devon
@Lord_Sugar
From: Lord_Sugar

140. Search Operators
twitter search containing both “twitter” and “search”. This
is the default operator
“happy hour” containing the exact phrase “happy hour”
love OR hate containing either “love” or “hate” (or both)
hilarious filter:links containing “hilarious” and linking to URLs
beer -root containing “beer” but not “root”
nonprofit –rt containing “nonprofit” but not “rt”
#socent containing the hashtag “socent”
from:cosmic_uk sent from person “CosmicUK”
to:cosmic_uk sent to person “CosmicUK”
@cosmic_uk referencing person “CosmicUK”

141. Advanced Search
http://twitter.com/search-advanced

142. Saved Searches

143. Twitter – Hands On

144. How To Sign Up To Twitter

149. How To Tweet

150. Post Your First Tweet

151. Post Your First Tweet

152. Add a Picture

153. Add a Location to your Tweets

158. Mention Alert Email

159. A mention on Twitter

160. Delete A Tweet

161. Reply, Retweet, Favourite

162. With mouse pointer hovering over Tweet

163. Reply

164. Retweet

165. Favorites

166. Open

167. Listen first
• Read Tweets from people you follow
• Follow their links to see what they share
• Search for and read Tweets relating to
your business type
• Monitor Saved Searchs for Tweets of
interest to your business

168. Engage
• Network
• Communicate
• Inform and be informed
• Update and be updated
• Promote your Blog
• Be engaging and sociable
• Focus on your niche

169. Getting People To Follow You
• Add "Follow Me on Twitter" on your blog, website
and email signature
• Twit interesting tweets, retweet other peoples
tweets that you find interesting
• Fridays are "Follow Friday" days #FF. It is a good way
to find out about people from your followers and
also for you to be nice by pitching your followers to
other people

170. How to get People to
Follow you on Twitter
• Use relevant Hashtags
• A well written Biography
• Follow Me buttons on your Blog & Website
• Twitter Feeds on your Blog and Website
• Ask for usernames at Networking events and tweet them
later
• Publicise your Twitter profile and Twitter name on
business cards, adverts, email signatures, van signs etc
– http://twitter.com/cosmic_uk
– @Cosmic_UK
• When you follow people. Some people may follow back
• Recommend people on #FF
• Try #SBS Theo Paphitis

171. Etiquette

172. Hootsuite & Tweetdeck

174. Making Twitter easy

175. Saved Search

176. YouTube

178. www.youtube.com
• Sign up for a free account – link via an existing
Google Account if you have one
• Make a video, edit and upload
• Engaging video clips usually 3 – 5 minutes
• Mentions in the video to your website, email phone
• Think about your brand/name e.g. “Cornwall
Museum Presents ….”
• Add useful descriptions

180. http://www.youtube.com/user/khanacademy?blend=1&ob=4

181. http://www.youtube.com/user/CambridgeUniversity?feature=edu

183. www.youtube.com
• Monitor content on other YouTube channels and
post links, comments
• Tweet, Facebook and Web commentary about
Youtube content
• Develop high quality content and encourage
others to share

184. How can I use Social media?
What do I want to achieve?
How much time do I want to
spend?

185. Social media engagement ladder
Community
building
Content
Forum
creation Facebook
Participation You Tube LinkedIn
Blog Newsletter
Twitter Flickr
Facebook Virtual worlds
Listen iTunes
Twitter
Google Alerts
Twitter
Twitter Search
Google Reader
Less time More time

186. Promoting your
Social Media Channels

198. Enhance your reputation

199. Why digital reputation?
• Meet up with a new client/consultant?
– Google them
• Booking a holiday/hotel/campsite?
– Look for reviews
• Buying a new car?
– Research it first – what car?
• Getting a builder?
– Check them out online
• Dating someone new?
– Check out on 192.com

200. “In a recent report, 53% of
consumers revealed that
they had decided against
making a purchase based
on an online
recommendation."

201. What is digital reputation?
• What appears when you type in a keyword
search….
– First Name Surname (if unique)
– First name Surname, Location
– First name, surname, Party
– Business name?
• Reputation =
– First page of Google results + Reviews + real
time social media

203. reviews
out clicking
A

204. Digital reputation

205. Y
Y
oo
uu
rr
rr
ee
al
al
ee
ss
tt
aa
tt
ee

206. Have you Googled yourself recently?
• What’s there?
• Any confusion with people of the
same name?
• Any personal/professional crossover
(winning a fishing competition,
planning notice?)
• Any bad news stories?
• Any bad reviews?

207. What about images?

208. Google Alerts
• Monitor
– Your name
– Your brand
– Your Directors
– Set up queries
– Once a week

209. • Set up searches in Twitter
• Respond and retweet
• Include advanced searches
– Locations – within 15 miles
– Several words and/or

210. Be in control
• Manage your presence
– Dominate your real estate
– Audit your Social Media accounts
– Use Social Media

211. Dominate your real estate
• Develop more content
– Include more web pages about you
– Upload more photos, title your name
– Include history of the business
– More information about you
– Press releases (in text format)
• Get listed in directories

212. Audit your Social Media
• Remember Social Media ranks highly
Set up and fully populate (in your name and
business name)
• LinkedIn profile (and business)
• Twitter profile – Bio is really important
• Facebook Page – any old pages? Delete or
claim
• Tag yourself in Flickr

213. LinkedIn
Twitter ACCOUNT
Flickr photo tag

214. How can you manage your online
presence and digital reputation to
make the most of the opportunities
that reviews present?

217. Any Questions?
Social Media Clinic Dates

218. A Glimpse of the Future

219. http://pinterest.com/cosmicjulie/social-media-musems

223. • Maximise your presence
• Get customers involved
• Monitor reputation and engage
reviewers
• Take the rough with the smooth
• Best foot forward
• Be honest

237. #agrichat

241. Blogs and Blogging

242. Blogs
• What is a blog?
– A micropublishing platform
– A series of entries or posts to an online journal,
posted in a chronological order
• Where can you do it?
– Two popular free platforms are
www.blogger.com and www.wordpress.com
• How often should you do it?
– Regularly! (Can be daily, weekly or monthly)
• What should it contain?
– Relevant and interesting content with keyword rich
titles

243. 10 Benefits of the Blog?
1. Creates Exposure for your Museum
2. Increases Traffic and Subscribers
3. Improves Search Rankings
4. Results In New Opportunities/Partnerships
5. Generates Qualified Leads
6. Reduces Overall Marketing Expenses
7. Improves Sales
8. Educates
9. On-line Research Tool
10. Creates and Hones Expertise

245. Use Google to find Blogs

246. Google Reader
• Or collate
blogs and
keep up to
date using
Google
Reader

247. Other Thoughts!
• Get inspiration from other Blogs.
• Use Google Blog Search to find them
(Try it!)
• Reply promptly to comments
• Links from blog to web site

248. Other Thoughts!
• Sign up, choose your title wisely
• http://yourtitle.wordpress.com
• Choose your theme