Learn how to create a marketing plan that centers around your expertise and the best ways to create content that engages your audience. When you match great content with a savvy understanding of your market, you can get top Google rankings, better interaction with your social media and the popularity it takes to make money online.
This presentation was created for the monthly meeting of the Sacramento International Coaches Federation on June 11th, 2013. Coaches can show their expertise and insight to build Internet traffic while confirming the trust your clients put into your advice and guidance.
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Let’s Start with the Basics
• Start with a persuasive website
• Drive traffic from a variety of sources:
Search Engines (SEO)
Social Media
Email
Videos
Paid Search
Lots more options…
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A Brief Overview of
Search Engine Optimization
4 Simple Steps to SEO
Keyword Research
Competitor Research
Website Design and Landing Pages
Enter the Google Popularity Contest
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How does Google Crown a Winner?
Incoming links and social engagement
Get the Votes that Matter…
Get links from quality, related websites
Not the Ones that Piss Google Off
Google can smell out low quality links
Winning the Google Popularity Contest
Google is an 800 lb Gorilla
8. The lens of SEO sharpens all of
your Internet Marketing
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CEO of Batteries4less.com
& Coryon.com Internet Marketing
Batteries4less.com – Started in 1999
Hundreds of #1 Rankings on Google
Google has made Batteries4less.com
a Multi-Million $$ Success Story
Who is Coryon Redd?
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Marketing Strategy Starts with Content
Goals of Content Marketing:
Educate and Entertain
Link Bait for SEO
Build Trust and Relationships
Answer Questions
Branding
Generate Traffic, Leads and Sales
13. Find Your Audience, Plan Your Content
Who’s Your Audience?
Fish Where the Fish Are
Brainstorm Interesting Topics
Keyword Research
Survey Customers
Social Listening Tools
Google Alerts, Topsy.com, SocialMention.com
Check out:
http://econsultancy.com/us/blog/11422-19-tools-to-improve-your-content-marketing-strategy
18. Goals for FindingHappiness.com
Educate and Entertain
Build Audience and Website Traffic
Integrated Marketing
• Website, email, social media, SEO
Create and Share Great Content
Branding
SEO Focus Towards Top Keywords
• Finding happiness, how to be happy, etc.
Let’s stop here a moment and make sure we are clear on what I mean by Internet marketing.
When you look at Internet marketing are you seeing this? Some of you might feel like this... wondering how you can ever understand this or become successful in this intricate web but........Redo graphic and include overwhelmed, if you can find this exact one or similar it’s fine to leave as is.
Don't fear. When you understand the concepts I'll be sharing with you you'll learn how the internet creates many directions of opportunity.
Image idea – Maybe magnifying glass over social website icons with Google logo in the middle. Outside of icons blurry.
Ties together Editorial, marketing, PR, SEO and social
I would have picked a swan among the ducks but a goose is quite nice too.
Niche marketing – Where’s your market?Keyword research – Google Keyword Tool and Google Trendshttp://www.google.com/trends/explore#q=content%20marketing&geo=US&cmpt=qSurvey customersSocial listening toolsTopsy.comLittlebird.comGoogle AlertsGoogle Search
You don’t have to be the best writer in the world to create contentShow your expertise with what you think is interesting and worth sharing
Someone on the beach with a cocktail is better than a dead dog.Lets add one more- RELAX! The purpose of setting up solid seo is to spend less time finding and pitching to prospects. The one's who need you can find you. Now it's your main responsibility to make sure you serve them well and keep em coming back but in order to do that- take care of yourself by taking a little time for yourself.Thank you everyone!