This document discusses the benefits of using social media for businesses. Some key points made include: - 84% of businesses believe social media is important for promoting their business - Word-of-mouth on social media can generate 500,000 conversations about a brand from just 1,000 customers - 70% of consumers do online research before making a purchase - The company saw an increase in likes from 70 to over 200 after starting to follow vendors and share engaging content on social media. They now interact with customers weekly on social media.

1. Why should my business
use social media?
WEEK ONE:

2. We asked ourselves this question, too.
So, we sent a survey to our dealers and
found out that...

3. of you believe that social media is
important to promoting your business
84%

4. Through more research
we found that...

5. Word-of-mouth
has a massive reach

6. 1,000 customers can generate
500,000 conversations about a brand

7. of businesses believe
that customer
testimonials are the
most effective content
89%

8. 70%of consumers do
research online before
making a purchase

9. Architects spend
1 out of every 6 minutes
that they are online on a social
networking site

10. More than 5 billion pieces of content
(web links, news stories, photos, etc)
are shared each week on social media

11. of internet users have
social network profiles
61%

12. Time spent on
social media is
growing at
3x the overall
internet rate

13. of B2B marketers use LinkedIn to
distribute their content94%

14. of B2B Marketers use Facebook
to distribute their content84%

15. Social media marketing works.
So, here’s how you can make it
work for your business...

16. FIRST:
Put together a social media strategy.
(same as you would for an advertisement or website)
Determine what you would like your
goals and outcomes to be.

17. Sample Goals
y o  o    y   o  yr
ur u   ur     
 ro r o ou u o 

19. FINALLY: Get social!

20. Start following
your vendors,
suppliers,
colleagues,
affiliates and
organizations.
They will likely
return the favor
and follow you
back!

21. Since we started doing
this, we’ve increased
our likes from only 70 to
more than 200!
We now interact with
our dealer, architect and
end-user community
weekly.
We’ve done this by
sharing useful and
engaging:
• photos
• videos
• product updates
• employee
achievements

22. We’ve started
getting more likes
on what we post.

23. AND we’ve
posted more
useful content that
our dealers have
shared
on r social
media sites.

24. We’ve increased
traffic to our
website and to our
training videos.

25. AND we’ve begun to position ourselves as
thought leaders in the door industry.

26. YOU can do it, too.
Get started with your business
and enjoy the benefits of...

27. Brand Awareness

28. Customer Loyalty

29. Thought Leadership

30. You can’t deny the benefits.
We will help you get started.

31. Give us a call
800-233-8366 ext 4024
Or email us at
marketing@cornelliron.com

32. Stay tuned for more of our social media series:
WEEK 2
What platforms should I be on?
WEEK 3
How do I get started with a company Facebook or LinkedIn page?
WEEK 4
Is there a security risk?
What if someone starts posting bad things about my company?
WEEK 5
How can Cornell’s social media efforts benefit me?