3. The speed with which technology is disrupting the esthablished order
somethimes takes your breath away. It is a change in technology,
competition but above all-in customer behaviour and attitude.
cor@cormolenaar.nl
4. As before the European online market is
dominated by the UK, Germany and France which
together are responsible for 81.3% of European
sales in these eight countries.
cor@cormolenaar.nl
6. This reflects how Danish families tend to live stressful and
hectic lives with both parents pursuing career opportunities
combined with sports activities, children and an active social
life. For internet retailers, this means that convenience is a key
to success.Web stores must be designed to make shopping
quick and easy and delivery must be fast and flexible.
New generations:Y and Z with different behaviour
Single households
Impact of internet on our brains
cor@cormolenaar.nl
7. The impact on our lives:
Generations
Post-recession behaviour
Technology
cor@cormolenaar.nl
15. The world waiting for us
Hybrid behaviour
Dubbeling computercapacity every 2 years
Peer to peer concepts
Implodinge supply chains
New generation of consumers
cor@cormolenaar.nl
17. But there is more
Pressure on budgets:
9% is spend on articles which did not exist in 2010
Reduce spenditure on existing articles
More single households
cor@cormolenaar.nl
18. Supply chains will adapt to the dynamics of customer demands
cor@cormolenaar.nl
21. Technology facilitates hybrid behaviour
Structures will adapt
Internet will be the leading platform
Webshops, internet and shops will grow in a new harmony
But
People will be people
With needs, social contacts
Belonging, hedonic values
Respect and loyality
cor@cormolenaar.nl
22. The customer will let you in his
life but your life is the customer
cor@cormolenaar.nl
23. Do not forget
The disruption has just started, you can take the lead if you are
prepared for the future.
People adopt technology quicker than companies and
People adapt to changes quicker than companies
You can change the future but not the past
cor@cormolenaar.nl