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Case Study: Maple Story Adventures
1.
Case Study: Maple
Story Adventures (MSA) --Perfect Mix of SNG &ARPG! Cori. S July, 2011
2.
3.
Developer: Nexon
4.
DAU: 232,441;
MAU: 646,388
5.
Sticky:
67 %(peak)- 39% (current)
6.
Available language:
英文
7.
遊戲入口: http://www.facebook.com/MapleStoryAdventures2 Created
by Cori. S , 2011 July Source: AppData, July, 2011
8.
9.
多任務、地圖
10.
滿足競爭心
11.
可愛風格
12.
寵物
13.
14.
Created by Cori.
S , 2011 July 5 MSA – Game Design 2D橫向捲軸 ARPSG (action role-playing social game) 遊戲訊息整合中心 體力 攻擊力 任 務 列 Casual版M.S推廣icon 朋友列表
15.
MSA – Game
Design MSA 主要系統設計 核心玩法 MSA v.s主流SNG --設計差異 6
16.
17.
Lvl4開始顯示蒐集系統(collection) & 隨機掉神秘盒7
Created by Cori. S , 2011 July
18.
MSA –Virality Design:
(1) Feedposts 8 共六種,以朋友可以獲得獎勵(click worthy) 的貼文為主 Share worthy Created by Cori. S , 2011 July
19.
MSA –Virality Design:(2)Notification
9 Created by Cori. S , 2011 July 共四種,透過訊息整合中心(MSG Center)集中處理
20.
MSA – Monetization
Model 經濟循環 設計: 1. Coin: 7 入口 (6 ingame +1 viral); 4 出口 2. FB credit: 7出口 塗鴉牆貼文 主線任務 獲得 裝備(攻擊力加成) 獎勵 指定清除 購買 Coins $$$ 體力 (Energy) 動作消耗 打怪 產生 裝飾物(無屬性加成) 購買 指定清除 獎勵 技能 (SKill) 提升攻擊力 獲得 獲得 支線任務 生產Crafting 寶箱&神秘盒 Treasure box Mystery box 寵物 (Pet) (輔助?) 獎勵 朋友互助任務 Gameplay 可能遭遇問題: 金幣消耗出口較少,易造成金幣囤積不流通 裝備與裝飾物商品選擇性少,加上綁等級限定,難引起購買慾望
21.
22.
FBC 商品最低消費單價: 3
FBC(約10 NTD)11 Created by Cori. S , 2011 July
23.
MSA –付費壓力點設計 MSA
主要施壓在 (1) 體力獲得 (2) 角色養成(新技能獲得)上 另外,寵物技能的學習也是其另一施壓點 12 Created by Cori. S , 2011 July
24.
25.
體力消耗方式 (一次動作完成全數攻擊&扣體)
26.
寵物配置+技能養成
27.
地圖解鎖、穿梭
28.
29.
朋友贈禮( Gifting)
30.
31.
32.
使用FB credits 為單一付款機制&遊戲貨幣Created
by Cori. S , 2011 July 13
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