Rotary's new visual identity requires Rotarians and club leadership to follow the basic guidelines provided to create an effective public image in the community. However, the most important ambassador of any organisation is the member.
2. What is the difference between
a NAME and a BRAND
3.
4. • A particular product,
manufactured by a
particular company,
under a particular name
• A brand is a product,
service, or concept that
is publicly distinguished
from others in the
prevailing market
• A company's brands and
the public's awareness
of them is often used as
a factor to evaluate the
company
5. • Worldwide, more than 2 million nonprofits compete for
limited volunteer hours, donor money, and other
resources. Rotary has a great story to tell, but we need to
tell it more simply and consistently.
• Our research has taught us better ways to frame our
strengths and bring our core values to life.
• By providing a clear, consistent image of Rotary — what we
stand for and how we differ from other charitable
organiztions — we offer prospective members, donors, and
volunteers a strong vision of what it means to engage with
us.
Why Rotary’s distinct brand identity?
6. A Global Survey about Rotary revealed startling facts:
The Reality Check
40%
Never Heard
of Rotary
40%
Knew
Name Only
20%
Were
somewhat
familiar