SlideShare uma empresa Scribd logo
1 de 53
Unit 3: Memory
Think about it: If someone asked you what memory is (to define) memory, what would you say? Are there different types / kinds of memory? If so, brainstorm some. How important is the ability to remember? Why? Explain your thoughts? Without our memory we would not survive. Agree or disagree, and explain your choice. Without memories we would not know who we are. Agree or disagree, and explain your choice.
Memory: The concept of memory is difficult to define. Memory is one of those abilities that we take for granted.  Certainly memory is related to learning. Memory: Is the system or process by which the products or results of learning are stored for future use.
There are many ways we memorize learned material: Serial Learning:  - Material that has been learned must be repeated in the order which it was presented. Examples:  	- Phone numbers 	- Simple procedure like how to make coffee  - Math equations
Paired-Associate Learning: ,[object Object],one member of the pair is presented and the other is to be recalled. Example: Learning a foreign language, basic definition study, etc. Free Recall:  - When material that has been learned may be repeated in any order. Here the task is to remember as many items as possible, regardless of their order Example: Essay Answers.
Read Handout: Initial Studies in Memory: Who was Herman Ebbinghaus? What are nonsense syllables and why are they important? Explain the curve of forgetting. What is a recognition test (provide an example). What is a relearning test? What does it show?
Music and Memory: ,[object Object]
How many commercials have you seen or heard that did not include music or a jingle?
Advertisers assume that we are more likely to remember brands and products if they are associated with catchy phrases or jingles.,[object Object]
Let’s Test Your Memory for Advertisements:
[object Object]
Army
M'm, M'm good
Campbell’s Soup
Waaay delicious
Wendy’s
Winston tastes good like a cigarette should
Winston’s Cigarettes
A little dab'll do ya
Brule Cream
Diamonds are forever
Debeers
Just do it
Nike
Tastes great, less filling
Miller Lite
Good to the last drop
Maxwell House
Don’t leave home without it
American Express
Wassup?!
Budweiser
Have it your way.
Burger King
Got milk?
I’m Love’n it
McDonalds,[object Object]
Subway
Have a Break
Kit Kat
Betcha can’t have just one
Lay’s Chips
Makes a nice light snack
Coffee Crisp
Pure Nature
Disani
Be Kool
Kool Aid
Look, Ma, no cavities!
Crest
Zoom Zoom
Mazda
Ingredients for life.

Mais conteúdo relacionado

Mais procurados (8)

Memory in Psychology chapter 8_memory
Memory in Psychology chapter 8_memoryMemory in Psychology chapter 8_memory
Memory in Psychology chapter 8_memory
 
9 intro to multi-store model of memory
9   intro to multi-store model of memory9   intro to multi-store model of memory
9 intro to multi-store model of memory
 
Cognition
Cognition Cognition
Cognition
 
Memory PowerPoint
Memory PowerPointMemory PowerPoint
Memory PowerPoint
 
йцц
йццйцц
йцц
 
Memory
Memory Memory
Memory
 
Time mastering
Time mastering Time mastering
Time mastering
 
Learning and memorizing
Learning and memorizingLearning and memorizing
Learning and memorizing
 

Destaque (6)

Selective main memory compression by identifying program phase
Selective main memory compression by identifying program phase Selective main memory compression by identifying program phase
Selective main memory compression by identifying program phase
 
Essay 3 presentation . by BOB
Essay 3 presentation . by BOBEssay 3 presentation . by BOB
Essay 3 presentation . by BOB
 
Human Memory
Human MemoryHuman Memory
Human Memory
 
Intercostal drain
Intercostal drainIntercostal drain
Intercostal drain
 
Human Memory (Psychology)
Human Memory (Psychology)Human Memory (Psychology)
Human Memory (Psychology)
 
The Human: Memory
The Human: MemoryThe Human: Memory
The Human: Memory
 

Semelhante a Memory

Chapter 6 Ppp2
Chapter 6 Ppp2Chapter 6 Ppp2
Chapter 6 Ppp2
cynwong
 
Chapter 6 Lecture Disco 4e
Chapter 6 Lecture Disco 4eChapter 6 Lecture Disco 4e
Chapter 6 Lecture Disco 4e
professorbent
 
Teach chap. 7 - memory - w 11 - instructor
Teach   chap. 7 - memory - w 11 - instructorTeach   chap. 7 - memory - w 11 - instructor
Teach chap. 7 - memory - w 11 - instructor
xmsvickiex
 
ip-150510224510-lva1-app6892 (1).pdf
ip-150510224510-lva1-app6892 (1).pdfip-150510224510-lva1-app6892 (1).pdf
ip-150510224510-lva1-app6892 (1).pdf
birukalebachew1
 
Memory trq
Memory trqMemory trq
Memory trq
burmeism
 

Semelhante a Memory (20)

Chapter 6 Ppp2
Chapter 6 Ppp2Chapter 6 Ppp2
Chapter 6 Ppp2
 
Basic psychological processes memory
Basic psychological processes memoryBasic psychological processes memory
Basic psychological processes memory
 
Psychology Memory.docx
Psychology  Memory.docxPsychology  Memory.docx
Psychology Memory.docx
 
MEMORY
MEMORYMEMORY
MEMORY
 
Memory
MemoryMemory
Memory
 
educational psychology
educational psychologyeducational psychology
educational psychology
 
Chapter 6 Lecture Disco 4e
Chapter 6 Lecture Disco 4eChapter 6 Lecture Disco 4e
Chapter 6 Lecture Disco 4e
 
How to improve your memory
How to improve your memoryHow to improve your memory
How to improve your memory
 
Memory and forgetting
Memory and forgettingMemory and forgetting
Memory and forgetting
 
Memory and forgetting
Memory and forgettingMemory and forgetting
Memory and forgetting
 
Teach chap. 7 - memory - w 11 - instructor
Teach   chap. 7 - memory - w 11 - instructorTeach   chap. 7 - memory - w 11 - instructor
Teach chap. 7 - memory - w 11 - instructor
 
Psychology 1 MEMORY
Psychology 1 MEMORYPsychology 1 MEMORY
Psychology 1 MEMORY
 
HCI Fundamentals - Part 2 : Human memory and thinking
HCI Fundamentals - Part 2 : Human memory and thinkingHCI Fundamentals - Part 2 : Human memory and thinking
HCI Fundamentals - Part 2 : Human memory and thinking
 
MEMORY
MEMORYMEMORY
MEMORY
 
Memory 2010
Memory 2010Memory 2010
Memory 2010
 
CLASSIFICATION OF PSYCHOPATHOLOGY: DSM IV TR - Unit 2
CLASSIFICATION OF PSYCHOPATHOLOGY: DSM IV TR - Unit 2CLASSIFICATION OF PSYCHOPATHOLOGY: DSM IV TR - Unit 2
CLASSIFICATION OF PSYCHOPATHOLOGY: DSM IV TR - Unit 2
 
UNIT FOUR INFORMATION PROCESSING.pptx
UNIT FOUR INFORMATION PROCESSING.pptxUNIT FOUR INFORMATION PROCESSING.pptx
UNIT FOUR INFORMATION PROCESSING.pptx
 
Cognition memory thinking_language
Cognition memory thinking_languageCognition memory thinking_language
Cognition memory thinking_language
 
ip-150510224510-lva1-app6892 (1).pdf
ip-150510224510-lva1-app6892 (1).pdfip-150510224510-lva1-app6892 (1).pdf
ip-150510224510-lva1-app6892 (1).pdf
 
Memory trq
Memory trqMemory trq
Memory trq
 

Último

CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Service
giselly40
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
vu2urc
 

Último (20)

Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024
 
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxFactors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
 
A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Service
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
How to convert PDF to text with Nanonets
How to convert PDF to text with NanonetsHow to convert PDF to text with Nanonets
How to convert PDF to text with Nanonets
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
 
Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024
 
A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
 
The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxThe Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptx
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 

Memory

  • 2. Think about it: If someone asked you what memory is (to define) memory, what would you say? Are there different types / kinds of memory? If so, brainstorm some. How important is the ability to remember? Why? Explain your thoughts? Without our memory we would not survive. Agree or disagree, and explain your choice. Without memories we would not know who we are. Agree or disagree, and explain your choice.
  • 3. Memory: The concept of memory is difficult to define. Memory is one of those abilities that we take for granted. Certainly memory is related to learning. Memory: Is the system or process by which the products or results of learning are stored for future use.
  • 4. There are many ways we memorize learned material: Serial Learning: - Material that has been learned must be repeated in the order which it was presented. Examples: - Phone numbers - Simple procedure like how to make coffee - Math equations
  • 5.
  • 6. Read Handout: Initial Studies in Memory: Who was Herman Ebbinghaus? What are nonsense syllables and why are they important? Explain the curve of forgetting. What is a recognition test (provide an example). What is a relearning test? What does it show?
  • 7.
  • 8. How many commercials have you seen or heard that did not include music or a jingle?
  • 9.
  • 10. Let’s Test Your Memory for Advertisements:
  • 11.
  • 12. Army
  • 17. Winston tastes good like a cigarette should
  • 24. Nike
  • 27. Good to the last drop
  • 29. Don’t leave home without it
  • 37.
  • 43. Makes a nice light snack
  • 49. Look, Ma, no cavities!
  • 50. Crest
  • 52. Mazda
  • 56. Excel
  • 61. The Best a Man can get
  • 65. You can do it we can help
  • 69. Is it in you?
  • 70.
  • 72.
  • 73. Provides us with a very brief image of all the stimuli that are present at a particular moment
  • 74.
  • 75.
  • 76. Info must be processed in STM before it can be transferred to more permanent storage in LTM
  • 77. STM lasts only for a short period of time
  • 78.
  • 79. For example: In the same experiment as above participants counted backwards by threes (an interfering task) after learning the three-letter stimulus. The result was that most Short Term information was simply lost.
  • 80.
  • 81. What about phone numbers that are 10 digits with the area code?
  • 82. Grouping or chunking things is the solution
  • 83.
  • 84. Working memory – the intermediate processing stage between STM and LTM, where attention and conscious effort are brought to bear on the materialFor example: you are in class listening to a lecture in which a definition is mentioned. While you hold what the teacher is saying in your STM, you retrieve word meaning from LTM. Then you use Working memory to make sense of the new sentence you just heard.
  • 85. Long Term Memory: Memory stage that has a very large capacity and the capability to store information relatively permanently Rehearsal or practice is important in the transfer of information from STM into LTM Two types of memory rehearsal: 1. Maintenance Rehearsal 2. Elaborative Rehearsal
  • 86.
  • 87. Elaborative Rehearsal: Meaning is added to the material to be remembered.- This leads to more permanent memory and promotes transfer of information into LTM.
  • 88. Why do we forget? Some memory loss is due to fading or decay of memories over time (Curve of Forgetting) Other memory loss is caused by interference There are two main types of memory interference: Proactive Interference Retroactive Interference
  • 89. Proactive Interference: Situation in which previously learned (old) information hinders the recall of information learned more recently (new information) For example: You move into a new house but find yourself still using your old address and phone number Example 2: In January many people continue to write the previous year’s date
  • 90. 2. Retroactive Interference: - Situation when information learned more recently (new information) hinders the recall of information learned previously (old information) - Models of memory suggests that when a memory is recalled from LTM and enters our consciousness, it may be combined with new information that have been received, creating a new memory. - If this new modified memory is properly rehearsed it may be transferred back to LTM for permanent storage
  • 91. Bollywood Movie Trailer 26 Right What word was written under the diamond at the end of the trailer? 2 Wrong 6 Right What mode of Transportation was used to weave between cars 22 Wrong
  • 92. Bollywood Movie Trailer 4 Right What colour was the first helicopter? 24 Wrong How old was the last woman / girl in the trailer? Woman Avg =24 Girl Avg = 18 Was anyone wearing a watch? 19 Right 9 Wrong
  • 93. 10 Techniques for Improving Memory: Influential Factors: 1.Number of study sessions: - Generally the greater the number of sessions the better the learning and memory 2. Distribution of Study Sessions: - Sessions should be spread out. Spaced practice is more effective than massed practice 3. Meaningfulness of Material: - If you attach meaning you will learn better and remember longer
  • 94. 4. Similarity of items: - a group of items of the same general type will be learned better than a group of dissimilar items 5. Serial Positioning: - Items at the beginning and end of a study session or list will be learned better than items in the middle of the study session or list 6. Mnemonic Devices: - When you are not able to attach authentic meaning to information, creating associations to help you remember the material will increase memory
  • 95. 7. Imagery: - Creating mental images or pictures in your mind enhances recognition and recall of information 8. Grouping or Chunking: - grouping similar items together into categories helps to remember them better 9. Coding: - Creating special codes to help learn material that lack relevance 10. Exercise regularly – Both mind and body
  • 96. Memory Champ! What was his technique? Walk a path several times Then hang a memory on each significant part of the path. We are going to do that.
  • 97. Here is the Task Walk a path in the school. Classes are in session so you need to be silent. As you walk the path create 10 anchors. These could be rooms or teachers. It should be some place where you have a memory. Walk the path 4 times! Memorize the order of your anchors. Attach a memory technique on an anchor. Try to have meaning to the association Ex. Maybe Serial Positioning could be associated with the Foods’ Lab (Cereal -> food, get it?)
  • 98. Memory Reconstruction Article: Question #5 Will be discussed / presented and Handed in by group: Leader – Leads discussion / makes sure everyone has contributed ideas Recorder – Writes down group’s answers / thoughts Focuser – Redirects the group back to the task at hand when they get off task Time Keeper – reminds group of time remaining so that task gets complete Reporter – Shares key points of the groups discussion with the whole class
  • 99. Different Types of LTM 3 Major types of LTM: Procedural Memory for making responses and performing skilled actions.
  • 100. Different LTMs Semantic Memory for general knowledge. 7-2 = ? Alberta shares a border with BC Big cities tend to be rather impersonal Tip-Of-The-Tongue phenomenon. We will test your semantic memory. Write down your answers to each of the following questions.
  • 101. Sematic LTM Which ocean is adjacent to California? Which type of engine is used to power an automobile? What do bears do in the winter? What are 2 Manitoban lakes? What is the capital of Saskatchewon? Who was Canada’s first Prime Minister? Where will the 2019 Olympics be held?
  • 102. Semantic LTM (TOT) Name the province each of the following cities are in: Edmonton Dauphin Wistler Ottawa Medicine Hat Fort Nelson Fort Francis Abbotsford FlinFlon Moncton St. John’s Peterborough A M B O S B O B M N N O
  • 103. Episodic Memory Personal experiences. Also Called Flashbulb! Think of a comera Take a picture and it will stay in memory. Here are some of mine: May 25th 2002 4:03PM 35 cm of Snowfall Nov. 15th 2005 Nov 26th 2007 The death of Michael Jackson Sep 11th 2001
  • 104. Eye Witness Testimony Height from: 5’3 - 6’3 Weight from: 150 – 220 lbs Age From: 17 - 37 years old Shirt: Yellow, Green, White, Plaid Pant Style: Khaki, Cargo, Dress, Slacks Pant Colour: Cream, Tan, Beige, Dark, Black, Brown, Green Hair Style: Short, Spiky, Curly, Straight Hair Colour: Black, Dark Brown, Light Brown, Brown, Blonde Mole Black Briefcase White Necklace Non-Athletic Had a knife “Looked like a white Boughen” 5’10 175 lbs Brown Hair Yellow Shirt Greenish Grey Dress Pants Glasses 21 years old
  • 105. Déja Vu French for “Already Seen” There are 40 theories 70% of population stated to have experienced it Most in ages 15 – 25 result from an overlap between the neurological systems responsible for STM and those responsible for LTM. The events would be stored into memory before the conscious part of the brain even receives the information and processes it. Disorders Eye seeing faster than the other eye.
  • 106.
  • 107. Such testimony often play an important part in jury trials
  • 109. What cues were present when the accident was present?
  • 110. What cues were present when the statement was made?
  • 111. Is it possible for the drivers of the 2 cars to modify the memories of the eye witness as they discussed the accident?When you retrieve a memory from LTM it is placed in STM. New information can then me added to the memory.
  • 112. Encoding Specificity Hypothesis The” states that the effectiveness of memory retrieval is directly related to the similarity of the cues present when the memory was encoded.
  • 113. More Examples of Stat-Dependent Learning
  • 114.
  • 115. Psychologists have found that when a memory is retrieved from LTM, it appears to be placed in STM for processing
  • 116. While in STM it is possible to add new information to a memory and then re-encode the modified memory
  • 117. The next time you retrieve the new memory, your report may not correspond exactly to what actually happened because the new memory now contains the additional information
  • 118.
  • 119. Focus of her work was on human memory and how it can be changed by facts, ideas, suggestions and other forms of post-event information
  • 120. Her interest in memory began with one of her first studies The Lost in the Mall experiment.
  • 121. Discovered what she termed as “False Memory Syndrome”
  • 123.
  • 124. One groups saw the red sports car approach a stop sign at the intersection, the second group saw the sports car approach a yield sign at the intersection
  • 125.
  • 126.
  • 127. For the participants in each group, the questions were inconsistent with what really happened – if they had seen a stop sign, the question referred to a yield sign, etc.
  • 128. Finally, all participants were shown both pairs of slides and asked to pick the one they had actually seen.The results were startling:
  • 129.
  • 130. Only 40% of the participants asked the inconsistent questions were able to select the slide they had actually seen.
  • 131. The experiment proved that questioning had altered their memory of the incident
  • 132. Loftus repeated a similar experiment, called the CrashExperiment and found similar results.
  • 133.
  • 134. Unit 5: Thinking, Language, Intelligence, and the Brain
  • 135.
  • 136. Q2: What does it mean to be intelligent?
  • 137. Q3: What are the characteristics of an intelligent person?
  • 138. Q4:Is intelligence a result of your genes (nature) or you environment (nurture)?
  • 139.