Best Practices for Implementing an External Recruiting Partnership
Social media crisis plan
1. Social Media Crisis Plan
Sample social media crisis plan
Copper Abstract Inc
www.copperabstract.com
2. Exposure
One of the first steps in a social media
crisis plan is to increase your exposure
so that you can communicate easily to
your stakeholders.
Copper Abstract Inc
www.copperabstract.com
3. Social Media Platforms
Choose your platforms carefully and
use as many as possible. Use the
social media platforms that your
stakeholders use most often.
Copper Abstract Inc
www.copperabstract.com
4. Facebook
In a social media crisis you can
communicate via Facebook if you
have enough “fans” and if not then
paid advertising can help. The best
choice is to gain the “fans” before a
crisis.
Copper Abstract Inc
www.copperabstract.com
5. Twitter
Twitter can be useful in comunicating
with your external stakeholders.
Followers may see your tweets but the
best way is to have a plan to dominate a
hashtag or promote a tweet using
twitters advertising platform.
Copper Abstract Inc
www.copperabstract.com
6. Google Plus
Since Google Plus offers modified
search results this platform should
get a lot of exposure before hand.
Get as many stakeholders as you can
to add you to their circles then +1
your communication about the crisis.
Copper Abstract Inc
www.copperabstract.com
7. Youtube
Video can be very effective as a crisis
communications platform. Set your
channel up in advance and make sure
your PR Firm has access when
needed. Add your video to any press
releases.
Copper Abstract Inc
www.copperabstract.com
8. Comprehensive Crisis Audit
Make sure everyone knows their
roles in case of a crisis and make sure
your social media team has access to
all the people that need to produce
the message.
Copper Abstract Inc
www.copperabstract.com
9. Online Presence
For a good social media crisis plan
you should gather demographic
information about your networks in
advance then when the time comes,
use the data to customize your social
media message.
Copper Abstract Inc
www.copperabstract.com
10. Sample Social Media Crisis Plan
This is just the basics. For a complete
social media crisis pan contact
Copper Abstract today.
727-510-2499 or
727-835-9692 in an emergency
Copper Abstract Inc
www.copperabstract.com