Branding is important for co-operatives to differentiate themselves and highlight their unique structure and purpose. As co-ops seek to expand and attract new members, strong branding can help communicate their social mission and cooperative values to a wider audience in a way that resonates and builds trust. Developing a recognizable identity through branding establishes co-ops as viable alternatives that empower people and communities.

1. The Power of Branding
Ed Mayo
Secretary General, Co-operatives UK
Vice-President, Co-operatives Europe
Chair, ICA Communications Committee

2. Le vol de la coopération…
How co-operation took off…
Cómo se propagan cooperación…