Ana Roca Castro: Premier Social Media Learning from Hollywood

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Joan Ganz Cooney Center at Sesame Workshop

Some Social Media Facts
Who? Influencers, 200 M blogs,
78% consumers trust peer
recommendations

What? A fundamental shift in the
Way we communicate

How? Big ears, small mouth

Where? Community + Community

http://www.youtube.com/watch?v=gQ0wFqNfu7A

Bad news - Timing

Years taken to reach
Radio
TV
38 years
13 years
50 M
50 M

Facebook?
Users

Internet
4 years
iPod 50 M
3 years
50 M

Social Media Revolution

• 100 million Facebook users in less than 9 months

•2 billion iPod touch & iPhone Applications users in 7 months

•80% of companies are using LinkedIn as their primary
Source to find employees

•YouTube is the 2nd largest search engine in the world
100 million videos viewed per day

•100 million Google Earth searches per month

•200 million blogs – 53% updated daily

Good News

Tools Key When

Give value

Join the conversation
NOW
Build community

Educators vs. Gamers

Universal Design for Learning

Educators

•Curriculum
•Experience
•Creativity
•Know How

Gamers

•Technology
•Creativity
•Tools of Addiction

Challenge – Speed - Reward

What’s next

Come out of the closet

Get married

Get Moving

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Ana Roca Castro: Premier Social Media Learning from Hollywood

1. Click to add subtitle

2. Some Social Media Facts Who? Influencers, 200 M blogs, 78% consumers trust peer recommendations What? A fundamental shift in the Way we communicate How? Big ears, small mouth Where? Community + Community http://www.youtube.com/watch?v=gQ0wFqNfu7A

3. Bad news - Timing Years taken to reach Radio TV 38 years 13 years 50 M 50 M Facebook? Users Internet 4 years iPod 50 M 3 years 50 M

4. Social Media Revolution • 100 million Facebook users in less than 9 months •2 billion iPod touch & iPhone Applications users in 7 months •80% of companies are using LinkedIn as their primary Source to find employees •YouTube is the 2nd largest search engine in the world 100 million videos viewed per day •100 million Google Earth searches per month •200 million blogs – 53% updated daily

5. iPhone/iTouch

6. Good News Tools Key When Give value Join the conversation NOW Build community

7. Educators vs. Gamers Universal Design for Learning

8. Educators •Curriculum •Experience •Creativity •Know How

9. Gamers •Technology •Creativity •Tools of Addiction Challenge – Speed - Reward

10. What’s next Come out of the closet Get married Get Moving

Ana Roca Castro: Premier Social Media Learning from Hollywood

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Ana Roca Castro: Premier Social Media Learning from Hollywood