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eZ Summer Conference Berlin 2010




          CJW Newsletter Extension
CJW Network - Who we are? I
   Three companies in two countries and 40 years of eZ Publish
    experience (and counting ...)
   We will bring your new ideas and visions to life
   Think about the future of your business and internet, we will realise
    it for you
   And: We move into uncharted territory on the eZ map - or develop
    alternatives to immature solutions.




                                                           CJW Newsletter   2
CJW Network - Who we are? II - Part of Team




                                       CJW Newsletter   3
CJW Newsletter – the business model behind I
   eZ Premium Subscription
   Installation Support
   Customizing Support (templates, designs, tests in email clients ...)
   MX Support (Send-Out-Service, mail cluster, mail service …)
   Pre Consulting (targets, performance, process analysis and planing,
    competitor analysis, tracking)
   Marketing Support (performance reporting, content selection, A/B
    testing, tracking and tracking tool support, subscriber acquisition)




                                                           CJW Newsletter   4
CJW Newsletter – the business model behind II
   getting paid: Funding for new functionality - examples:
            banner advertising
            landing pages, tracking id's and external tracking software
            browser view, newsletter archive
            automatic newsletter out of your interests entries in your profil
            recurring newsletter, birthday newsletter, reminder function
            more CRM / ERP integration: Salesforce, SugarCRM, Dynamics
              AX, SAP, Lexware …
            more import / export (CSV ready)
            dynamic address interface or external content integration
            send out to multiple lists, move subscribers to different lists
            Your ideas → fill out the survey

                                                                  CJW Newsletter   5
Online Survey / Webinar
   We collect your questions for our planed eZ webinar (07/07/2010)
   We collect your feature requests
   Please fill out our online survey or the print version
   http://www.cjw-network.com/en/cjw-newsletter-survey or
   http://www.cjw-network.com/de/umfrage-cjw-newsletter




                                                             CJW Newsletter   6
CJW Newsletter Subscription




                              CJW Newsletter   7
CJW Newsletter activation




                            CJW Newsletter   8
CJW Newsletter Configure Settings




                                    CJW Newsletter   9
Newsletter Index / Overview Page
   The welcome page with last ten actions for fast access.




                                                         CJW Newsletter   10
CJW Newsletter Structure under NL Root
    [I] CJW Newsletter System
            [II] CJW Newsletter List 1
                     [III] CJW Newsletter Edition 1
                         (NL Edition 2010/06)
                              [IV] CJW NL Article 1
                              [IV] CJW NL Article 2
                     [III] CJW Newsletter Edition 2
            [II] CJW Newsletter List 2




                                                       CJW Newsletter   11
CJW Newsletter System [I] – Why so complex?
   Run multiple CJW Newsletter systems in one eZ Publish
    installation.
   Think about the CJW Newsletter system as an independent system.
   Example: Think about a multinational company with dependent and
    independent subsidiaries and many languages
   For the dependent, the newsletter is made by the headquarter – 1
    NL system and NL lists for each subsidiary
   For the independent they have own NL systems with different user
    access, editors and languages




                                                        CJW Newsletter   12
e.g. Multiple Systems and Lists
   A three CJW Newsletter systems setup
   with ten CJW Newsletter lists
   and one test list.
   This is very flexible.




                                           CJW Newsletter   13
CJW Newsletter in different Languages
    [I] CJW Newsletter System
             [II] CJW Newsletter List 1 en
             [II] CJW Newsletter List 2 de
    languages in a tree and no parallel
     like rest in eZ Publish – reasons:
             newsletter often very different
                in other languages
             better list – language
                combination
             easier for editors → less
                wrong newsletters




                                                CJW Newsletter   14
CJW Newsletter List [II] Overview




                                    CJW Newsletter   15
CJW Newsletter List [II] - edit
   [1] Title is visible on subscribe page.
   [2] List Option.
   [3] create once and publish multiple:
    HTML, txt, SMS, Twitter, Fax, Jabber ..
   [4] Subscriber can be approved with
    confirmation mail (yes) or directly (no).
   [5] Email settings
   [6] You can choose here different skins.
   [7] Personalize your CJW Newsletter.




                                                CJW Newsletter   16
CJW Newsletter Subscription List [II]




                                        CJW Newsletter   17
CJW Newsletter Edition [III] edit mode




                                         CJW Newsletter   18
CJW Newsletter Edition [III] part I
   [1] You can add your CJW
    Newsletter edition (NL Edition
    2010/07) text here.
   [2] This sign indicates the
    status of the CJW Newsletter
    edition (NL Edition 2010/07).
   [3] You can control your CJW
    Newsletter edition (NL Edition
    2010/07) with test CJW
    Newsletter send outs or with
    the preview.





                                      CJW Newsletter   19
CJW Newsletter Edition [III] part II
[4] CJW Newsletter edition (NL
Edition 2010/07) preview HTML
and [5] Text. Full screen preview
next slide.
[5] If you think, it is time for
spreading your content into the
world, then click on the “Send
Newsletter” button, an with the
next cronjob round, the send out
starts.
[6] Her you have your sub items
for the extended CJW Newsletter
edition (NL Edition 2009/01).



                                       CJW Newsletter   20
CJW Newsletter Edition [III] part III full preview




                                             CJW Newsletter   21
Send out control panel and cronjob abort [III]
   See all the steps of the CJW Newsletter edition send out process.
   Possibility to stop the send out in case of a big mistake.




                                                            CJW Newsletter   22
Newsletter User List
   See all subscriber status informations or find them fast




                                                           CJW Newsletter   23
Mailbox Item for Bounce Management
   Own CJW Newsletter X-Header Hash for better matching




                                                    CJW Newsletter   24
Blacklist
   Blacklist subscribers
   Send me never, never, never a newsletter again! OK.




                                                          CJW Newsletter   25
Import Lists
   You have control over multiple imports
   Automatic connection to existing eZ User via email matching




                                                        CJW Newsletter   26
Import Detail Information




                            CJW Newsletter   27
Questions, Thank You and Contact Information
   coolscreen.de - Hamburg / Germany
   jac-systeme.de - Rostock and Stralsund / Germany
   webmanufaktur.ch - Berne / Switzerland
   Developers united in eZ Publish - Worldwide




                                                       CJW Newsletter   28

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Ekkehard Dörre (CJW Network) - About e-mail marketing Using CJW Newsletter

  • 1. eZ Summer Conference Berlin 2010 CJW Newsletter Extension
  • 2. CJW Network - Who we are? I  Three companies in two countries and 40 years of eZ Publish experience (and counting ...)  We will bring your new ideas and visions to life  Think about the future of your business and internet, we will realise it for you  And: We move into uncharted territory on the eZ map - or develop alternatives to immature solutions. CJW Newsletter 2
  • 3. CJW Network - Who we are? II - Part of Team CJW Newsletter 3
  • 4. CJW Newsletter – the business model behind I  eZ Premium Subscription  Installation Support  Customizing Support (templates, designs, tests in email clients ...)  MX Support (Send-Out-Service, mail cluster, mail service …)  Pre Consulting (targets, performance, process analysis and planing, competitor analysis, tracking)  Marketing Support (performance reporting, content selection, A/B testing, tracking and tracking tool support, subscriber acquisition) CJW Newsletter 4
  • 5. CJW Newsletter – the business model behind II  getting paid: Funding for new functionality - examples:  banner advertising  landing pages, tracking id's and external tracking software  browser view, newsletter archive  automatic newsletter out of your interests entries in your profil  recurring newsletter, birthday newsletter, reminder function  more CRM / ERP integration: Salesforce, SugarCRM, Dynamics AX, SAP, Lexware …  more import / export (CSV ready)  dynamic address interface or external content integration  send out to multiple lists, move subscribers to different lists  Your ideas → fill out the survey CJW Newsletter 5
  • 6. Online Survey / Webinar  We collect your questions for our planed eZ webinar (07/07/2010)  We collect your feature requests  Please fill out our online survey or the print version  http://www.cjw-network.com/en/cjw-newsletter-survey or  http://www.cjw-network.com/de/umfrage-cjw-newsletter CJW Newsletter 6
  • 7. CJW Newsletter Subscription CJW Newsletter 7
  • 8. CJW Newsletter activation CJW Newsletter 8
  • 9. CJW Newsletter Configure Settings CJW Newsletter 9
  • 10. Newsletter Index / Overview Page  The welcome page with last ten actions for fast access. CJW Newsletter 10
  • 11. CJW Newsletter Structure under NL Root  [I] CJW Newsletter System  [II] CJW Newsletter List 1  [III] CJW Newsletter Edition 1 (NL Edition 2010/06)  [IV] CJW NL Article 1  [IV] CJW NL Article 2  [III] CJW Newsletter Edition 2  [II] CJW Newsletter List 2 CJW Newsletter 11
  • 12. CJW Newsletter System [I] – Why so complex?  Run multiple CJW Newsletter systems in one eZ Publish installation.  Think about the CJW Newsletter system as an independent system.  Example: Think about a multinational company with dependent and independent subsidiaries and many languages  For the dependent, the newsletter is made by the headquarter – 1 NL system and NL lists for each subsidiary  For the independent they have own NL systems with different user access, editors and languages CJW Newsletter 12
  • 13. e.g. Multiple Systems and Lists  A three CJW Newsletter systems setup  with ten CJW Newsletter lists  and one test list.  This is very flexible. CJW Newsletter 13
  • 14. CJW Newsletter in different Languages  [I] CJW Newsletter System  [II] CJW Newsletter List 1 en  [II] CJW Newsletter List 2 de  languages in a tree and no parallel like rest in eZ Publish – reasons:  newsletter often very different in other languages  better list – language combination  easier for editors → less wrong newsletters CJW Newsletter 14
  • 15. CJW Newsletter List [II] Overview CJW Newsletter 15
  • 16. CJW Newsletter List [II] - edit  [1] Title is visible on subscribe page.  [2] List Option.  [3] create once and publish multiple: HTML, txt, SMS, Twitter, Fax, Jabber ..  [4] Subscriber can be approved with confirmation mail (yes) or directly (no).  [5] Email settings  [6] You can choose here different skins.  [7] Personalize your CJW Newsletter. CJW Newsletter 16
  • 17. CJW Newsletter Subscription List [II] CJW Newsletter 17
  • 18. CJW Newsletter Edition [III] edit mode CJW Newsletter 18
  • 19. CJW Newsletter Edition [III] part I  [1] You can add your CJW Newsletter edition (NL Edition 2010/07) text here.  [2] This sign indicates the status of the CJW Newsletter edition (NL Edition 2010/07).  [3] You can control your CJW Newsletter edition (NL Edition 2010/07) with test CJW Newsletter send outs or with the preview.  CJW Newsletter 19
  • 20. CJW Newsletter Edition [III] part II [4] CJW Newsletter edition (NL Edition 2010/07) preview HTML and [5] Text. Full screen preview next slide. [5] If you think, it is time for spreading your content into the world, then click on the “Send Newsletter” button, an with the next cronjob round, the send out starts. [6] Her you have your sub items for the extended CJW Newsletter edition (NL Edition 2009/01). CJW Newsletter 20
  • 21. CJW Newsletter Edition [III] part III full preview CJW Newsletter 21
  • 22. Send out control panel and cronjob abort [III]  See all the steps of the CJW Newsletter edition send out process.  Possibility to stop the send out in case of a big mistake. CJW Newsletter 22
  • 23. Newsletter User List  See all subscriber status informations or find them fast CJW Newsletter 23
  • 24. Mailbox Item for Bounce Management  Own CJW Newsletter X-Header Hash for better matching CJW Newsletter 24
  • 25. Blacklist  Blacklist subscribers  Send me never, never, never a newsletter again! OK. CJW Newsletter 25
  • 26. Import Lists  You have control over multiple imports  Automatic connection to existing eZ User via email matching CJW Newsletter 26
  • 27. Import Detail Information CJW Newsletter 27
  • 28. Questions, Thank You and Contact Information  coolscreen.de - Hamburg / Germany  jac-systeme.de - Rostock and Stralsund / Germany  webmanufaktur.ch - Berne / Switzerland  Developers united in eZ Publish - Worldwide CJW Newsletter 28