LinkedIn is the leading social network for professionals and businesses around the globe. However, few are using this powerful network to build their personal brand. Here are some ways to do so. You can learn more about using LinkedIn to boost your personal brand here: http://coolerinsights.com/2015/11/linkedin-marketing-tips-boost-your-career/.

1. How to use LinkedIn to Boost
your Personal Branding
Walter Lim

2. I WILL NOT BE SPRINKLING ANY FAIRY DUST

3. Myth #1
LinkedIn is only helpful if I
am looking for a job.
Adapted from HubSpot

5. Lead Generation via LinkedIn

6. Myth #2
If I update my profile,
everyone in my network will
be notified.
Adapted from HubSpot

8. Myth #3
I can only connect with
someone I know well.
Adapted from HubSpot

10. Myth #4
There are secret features that
get unlocked when you hit
500 connections.
Adapted from HubSpot

12. Myth #5
Accepting invitations from
people I don’t know well will
open me up to spam.
Adapted from HubSpot

14. https://www.askdavetaylor.com/how-do-i-report-linkedin-connection-spam/

15. https://www.askdavetaylor.com/how-do-i-report-linkedin-connection-spam/

16. https://www.askdavetaylor.com/how-do-i-report-linkedin-connection-spam/

17. https://www.askdavetaylor.com/how-do-i-report-linkedin-connection-spam/

18. https://www.askdavetaylor.com/how-do-i-report-linkedin-connection-spam/

19. https://www.askdavetaylor.com/how-do-i-report-linkedin-connection-spam/

20. Myth #6
I can only message people I
am personally connected to.
Adapted from HubSpot

21. Myth #6
I can only message people I
am personally connected to.
You can message people
in the same group as you,
or send them an InMail if
you are a premium user.

27. Myth #7
I should only post content
about my company and
industry.
Adapted from HubSpot

29. LinkedIn
is the
number one
professional
network
http://www.jeffbullas.co
m/2015/03/06/3-
reasons-linkedin-
invitations-get-ignored/

31. CEOs Prefer LinkedIn
http://www.netimperative.com/2015/05/ceos-
prefer-twitter-and-linked-in-to-facebook/

32. https://www.linkedin.com/pulse/linkedin-pulse-powerful-effective-lead-generation-how-tos-cortes

33. Anatomy of a
Good LinkedIn
Profile
Via http://www.buzzfeed.com/chanelparks/the-14-
linkedin-hacks-that-could-get-you-a-job

34. Anatomy of a
Good LinkedIn
Profile
Via http://www.buzzfeed.com/chanelparks/the-14-
linkedin-hacks-that-could-get-you-a-job

35. Anatomy of a
Good LinkedIn
Profile
Via http://www.buzzfeed.com/chanelparks/the-14-
linkedin-hacks-that-could-get-you-a-job

36. Example of My LinkedIn Profile

37. Include Keywords in Headlines
Use bullet points to
highlight competencies
Focus on achievements
and include numbers
Highlight relevant “CCA”s
Don’t forget your contact

38. Make it SEO Friendly
• Use the keywords that you want associated with you.
• Cut and paste into a world cloud generator to check.

39. Claim Your Custom URL
• Online brand name
• Consistent across social channels
• Use company or product brand name

40. Connect with Right People
• Colleagues and
Bosses (current
and ex)
• Clients, suppliers,
distributors,
partners
• Prospects and
influencers
• Friends and family
• Alumni associates

41. Make It Personal and Relevant

42. List Skills and
Endorsements

43. List Skills and Endorsements
LinkedIn members who list
their skills receive 13 times
more profile views than
those who don’t.

44. Join and Create LinkedIn Groups
• Join groups
related to your
business
• Connect with
thought leaders
• Message group
members

45. Engage with LinkedIn Network
• Like/comment on their posts (or engaged
posts)
• Share their LinkedIn posts on your profile
• Congratulate or like their new jobs/
anniversaries

47. You can also
comment or
like or share
a post which
your friend
engaged
with.

48. We
love to
be
liked!

49. • Establish
thought
leadership
• How To’s,
Trends, News,
Insights
• Share on
other social
networks
• Experiment!
Write and Publish on Pulse

50. Guts of a Good Article

51. Pick an interesting
and relevant image
Choose a title that
attracts attention

52. Include interesting
facts and figures in
your article.

53. Provide real value
to your readers
(not pseudo-
marketing spiel)

54. Include a “calling
card” to generate
leads from your
article.

55. Track Performance of Articles

56. Learn Who Your Readers Are

57. Connect/Engage Advocates

58. LinkedIn Pulse Influencers
• Movers and
shakers
• Divided
into
specialties
• High
number of
followers
• Useful to
follow

59. LinkedIn Pulse Channels
• Topical in
nature
• Useful to
garner
insights
and ideas
• Get
featured if
you can!

60. Do NOT do the following…
• Add somebody on LinkedIn just to
immediately send sales message
• Write advertising or sales copy on Pulse
disguised as helpful articles
• Promote yourself  focus on your prospects!
• Forget to reciprocate with a like or comment

61. Connect With Me
walter@coolerinsights.com
coolerinsights.com
Facebook.com/coolinsights
Twitter/Instagram: @coolinsights
Linkedin.com/in/coolinsights