THE RISE OF THE REPUTATION ECONOMY - CoolBrands
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Presentation for the Luxury Marketing Council Brazil By Anouk Pappers (Brand Anthropologist CoolBrands) and Maarten Schäfer (Chief Storyteller CoolBrands)
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THE RISE OF THE REPUTATION ECONOMY - CoolBrands
- 1. YOUR ‘ONLINE PERSONAL REPUTATION’ IS THE MOST IMPORTANT ASSET YOU HAVE ANOUK PAPPERS MAARTEN SCHÄFER BRAND ANTHROPOLOGIST STORY ARCHITECT - PHOTOGRAPHER FOUNDER COOLBRANDS AUTHOR ‘AROUND THE WORLD IN 80 BRANDS’
- 2. “THE RISE OF THE REPUTATION ECONOMY” #COOLBRANDSPEOPLE
- 6. TRAVEL THE WORLD MEET PEOPLE WITH A VISION AND BRANDS WITH A PURPOSE CRAFT THEIR STORIES… SHARE THEM WITH INFLUENCERS WORLDWIDE
- 25. “WHAT QUESTION COMES TO MIND?” #COOLBRANDSPEOPLE
- 26. “WE CREATE MEANINGFUL CONTENT FOR BRANDS AND PEOPLE” #COOLBRANDSPEOPLE
- 33. “WHAT QUESTION COMES TO MIND?” #COOLBRANDSPEOPLE
- 39. “WHAT QUESTION COMES TO MIND?” #COOLBRANDSPEOPLE
- 40. “WHY DO PEOPLE (who do not know us) ACCEPT TO MEET WITH US?” #COOLBRANDSPEOPLE
- 41. GOOGLE IS THE NEW BACKGROUND CHECK! WHAT IS IT THAT THEY WILL FIND?
- 42. “WHAT WILL PEOPLE FIND WHEN THEY GOOGLE YOU?” #COOLBRANDSPEOPLE
- 43. “WHAT WILL PEOPLE FIND WHEN THEY GOOGLE YOU?” A. YOUR ACHIEVEMENTS AND YOUR VISION B. LOTS OF THINGS BUT NOTHING REALLY RELEVANT C. SOME STUFF, MORE AND LESS RELEVANT D. NOTHING REALLY
- 45. USE GOOGLE AS YOUR WINGMAN MAKE SURE YOUR ACHIEVEMENTS AND YOUR VISION ARE ON THE FIRST PAGE
- 46. I DON’T TELL WHAT I DO I TELL WHY I DO THE THINGS I DO
- 47. “I CREATE BRANDED CONTENT FOR BRANDS” examples: Harley-Davidson Kempinski Hotels Brazilian Food Industry “I HELP PEOPLE WITH THEIR ONLINE PERSONAL REPUTATION”
- 48. LINKEDIN WEBSITE FACEBOOK IMAGES AUTHOR “BORN TO BE WILD” “CREATING TALK VALUE” “IN THE FOOTSTEPS OF THE GREAT EXPLORERS” “NOTHING WILL EVER BE BLACK AND WHITE AGAIN”
- 49. IF YOU’RE LOOKING FOR …PARTNERS …INVESTORS …NEW BUSINESS …A NEW JOB WHAT WILL YOU DO? AND WHAT WILL HE DO? #COOLBRANDSPEOPLE
- 50. YOU MAY HAVE A GREAT ‘REAL WORLD’ REPUTATION BUT IS IT REFLECTED ONLINE?
- 51. WHAT DO YOU SEE WHEN YOU GOOGLE…? #COOLBRANDSPEOPLE
- 52. SOMETHING HAS CHANGED SOMETHING THAT IS CHANGING THE WAY WE DO BUSINESS
- 53. “THE RISE OF THE REPUTATION ECONOMY” PEOPLE ASK US TO HELP THEM WITH THEIR ONLINE PERSONAL REPUTATION
- 54. LINKEDIN LMC “SPECIALIST LUXURY MARKETING” “CONNECTING LUXURY BRANDS” ACHIEVEMENTS FACEBOOK PRESS HER VISION COOLBRANDS COOLBRANDS COOLBRANDS COOLBRANDS COOLBRANDS COOLBRANDS
- 55. CONTENT IS KING
- 56. YOUR ONLINE PERSONAL REPUTATION MAY BECOME THE MOST IMPORTANT ASSET YOU HAVE
- 57. THREE STEPS TO HAPPINESS 1. DEFINE WHAT YOU STAND FOR 2. CREATE CONTENT TO SUPPORT YOUR PERSONAL BRAND 3. USE GOOGLE AS YOUR WINGMAN
- 58. PEOPLE WILL CONNECT WITH YOU… BECAUSE OF WHO YOU ARE AND WHAT YOU STAND FOR AND WHY YOU DO THE THINGS YOU DO
- 59. SO, WHAT DO YOU STAND FOR ?
- 60. GET PERSONAL BE REAL BE A PIRATE BE INSPIRING
- 61. I DON’T TELL WHAT I DO I TELL WHY I DO THE THINGS I DO
- 62. “I CREATE BRANDED CONTENT FOR BRANDS” examples: Harley-Davidson Kempinski Hotels Brazilian Food Industry “I HELP PEOPLE WITH THEIR ONLINE PERSONAL REPUTATION”
- 63. LINKEDIN WEBSITE FACEBOOK IMAGES AUTHOR “BORN TO BE WILD” “CREATING TALK VALUE” “IN THE FOOTSTEPS OF THE GREAT EXPLORERS” “NOTHING WILL EVER BE BLACK AND WHITE AGAIN”
- 64. ONLINE IMAGE
- 65. THREE STEPS TO HAPPINESS 1. DEFINE WHAT YOU STAND FOR 2. CREATE CONTENT TO SUPPORT YOUR PERSONAL BRAND 3. USE GOOGLE AS YOUR WINGMAN
- 66. COOLBRANDS PEOPLE ONLINE REPUTATION TOOL
- 67. COOLBRANDS PEOPLE ONLINE REPUTATION TOOL
- 68. YOUR ‘ONLINE PERSONAL REPUTATION’ IS THE MOST IMPORTANT ASSET YOU HAVE ANOUK PAPPERS MAARTEN SCHÄFER BRAND ANTHROPOLOGIST STORY ARCHITECT - PHOTOGRAPHER FOUNDER COOLBRANDS AUTHOR ‘AROUND THE WORLD IN 80 BRANDS’
Notas do Editor
- THIS IS WHAT WE BELIEVE AND WE WILL SHOW YOU WHY IN THE COMING 30 MINUTES
- ELON MUSK – CEO TESLA MOTORS
- KANWAR
- Wingman is a role that a person may take when a friend needs support with approaching potential partners.
- “I BELIEVE BRANDS SHOULD STOP TOP-DOWN COMMUNICATION… AND START CONNECTING WITH THEIR AUDIENCE BY CREATING MEANINGFULL BRANDED CONTENT” “I BELIEVE PEOPLE SHOULD STOP HIDING BEHIND CORPORATE TITLES AND STRUCTURES… AND TELL US WHERE THEY STAND FOR AS A PERSON”
- HOW WILL THEY EVALUATE YOU?
- WE TRAVELED THE PAST 12 YEARS
- WE TRAVELED THE PAST 12 YEARS
- WE TRAVELED THE PAST 12 YEARS
- WE TRAVELED THE PAST 12 YEARS
- According to a study done by Rachel Botsman – prediction 2020
- “I BELIEVE BRANDS SHOULD STOP TOP-DOWN COMMUNICATION… AND START CONNECTING WITH THEIR AUDIENCE BY CREATING MEANINGFULL BRANDED CONTENT” “I BELIEVE PEOPLE SHOULD STOP HIDING BEHIND CORPORATE TITLES AND STRUCTURES… AND TELL US WHERE THEY STAND FOR AS A PERSON”
- THIS IS WHAT WE BELIEVE AND WE WILL SHOW YOU WHY IN THE COMING 30 MINUTES