1. 31-01-2015 e-choupal 1
MIDDLEMAN
S*C*S!!!

2. ITC : e-Choupal
31-01-2015 2e-choupal

3. 31-01-2015 e-choupal 3
Before
1999

4. 31-01-2015 e-choupal 4
Middlemen clogged
the supply chain
Unproductive
cycle
Unfair
practices
MIDDLEMAN RULES

5. 31-01-2015 e-choupal 5
After1999

6. Market-led business model
# e-Choupal: the single-largest IT-based intervention
# e-Choupal: farmer's decision-making ability
e-choupal
ITC IBD
# Initiated in 2000 in the villages of MP
# Specifically designed to tackle the challenges
# Unshackles the potential of Indian farmer
# Covers 1/6 of rural India
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7. e-choupal
e-choupal
e-choupal
e-choupal
e-choupal
31-01-2015 7e-choupal

8. e-choupal
States covered
Villages covered
No. of e-choupals
Farmers e-empowered
Now
15
40, 000
6, 500
08 million
COVERAGE
31-01-2015 8e-choupal

9. Transaction cost in Mandi Chain
(before e-Choupal)

10. Transaction cost in Mandi Chain
(after e-Choupal)

11. 31-01-2015 e-choupal 11
THE SANCHALAK
Organizes choupal
gatherings
Works on
commission basis
Performs quality
comparison
Trained by ITC
Sanchalak would use his
assigned user name and
password to access
www.Soyachoupal.Com
All necessary details are
posted on a notice board in
the sanchalak’s house
Smart Card

12. 31-01-2015 12e-choupal

13. 31-01-2015 13e-choupal

14. CREDITS:
www.itcportal.com
www.wikipedia.com
www.echoupal.com
www.itcibd.com
www.soyachoupal.com
www.scribd.com
www.slideshare.com
www.authorstream.com
31-01-2015 14e-choupal
Websites: Photos:
Flickr
Google images
Istock photo
Getty images
THANK YOU