Online Reputation Management, is much more effective, when done in a proactive manner than reactive. Muzzammil Bambot, who works with us in the ORM division, has clearly underlined this fact through his detailed presentation. In fact, he has covered almost everything that currently comes under the purview of online brand building. It will help brand managers immensely on how to establish and sustain a good presence on digital.

1. ONLINE REPUTATION MANAGEMENT

2. Reputation Management – The Classic Difference !
PRE – WWW(World Wide Web)
Public Relations
Reputation Management
(PR Teams)
WWW – Internet Age
Offline Media
Reputation Management
Online Visibility

3. Explaining ORM ? – A Bird’s Eye View
For A Company X
ORM
Snapshots are for Representational Purposes Only

4. Challenges that Need ORM !
Negative
Reviews
Disgruntled
Employees Complaints
Bad Press False
Coverage Allegations

5. Objective of ORM !
For an online Push and Promote Positive Content on SERPs
user; searching
for keyword x
Increase Positive Online Visibility

6. General Conception about ORM
LISTEN Analysis & Monitoring
ENGAGE
CONTROL
Contributing Positive Content
Promoting Positive Content

7. How

8. ORM Analysis for Company X
Keyword
Analysis- NIP
(Negativity
Identification Influence
of Negative Potential)
Entities
Objectives &
Problem
Statement

9. ORM – The Process
Monitoring & Maintenance
Company
Official Micro Business Owned
Profiles Listings Review
Domains
Company/Key
Executive
Fluid Content Google
Syndication Places
Profiles
SEO –
Social Google Auto
Secondary
Profiles Suggest
Pages
Buy/Create/
Maintain/
Wikipedia Promote
Domains
Analysis & Feedback

10. The Trade Secret – Interlink the Entire Process

11. ORM – Process – Profiles
Official Profiles Company Profiles Key Executive
Profile
• Promotion • Endorsement
• Visibility
• Knowledge • Visibility
Sharing • Verifiability
• Trust • Authentication
• Conversations

12. ORM – Process – SEO
Optimize and Promote Secondary Pages
of Official Website for Brand keywords

13. ORM – Process – Wikipedia
A Good Wikipedia Page tremendously adds to positivity on SERPs
Wiki Alerts
Create Assess Revision
Pages
Positive/Neutral Negative
Monitor
Existing
Verify Facts Undo to Original
Add Retain Changes Edit/Add Info
Content
Note Profile
Record Edits

14. ORM – Process – Social Profiles
Social Profiles for Increasing Visibility
Social Channels assist Conversations with Brand
Positivity on SERPs

15. ORM – Process – Business Listings
Create Promote
Listings Listings

16. ORM – Process – Google Places and Auto-Suggest
• Creation of
Assist • Ranks on
Places • Assists in SERPs
Listings Local SEO • Induces
Positivity
Create Promote
Long Term Control of Auto-Suggest
Results to prevent the above from
happening to us
Places Listings done for Major Indian BFSI Client

17. ORM – Results
SERPs

18. Is this
Enough ?

20. How is Online Reputation Management vital to a Brand?
2002-2003 2004 - 2005 2006-2007 2008-2009 2010-2011
Infuses
Builds

21. PROACTIVE ORM - Online Branding
OUTREACH Targeted
Branding
• Rich Media
• Advertorials Niche
• Guest Columnist Domains
• Content Visibility

22. Online Branding – Outreach
Content Partnerships
• Share Fluid Content with industry specific
websites
Advertorials on Partner Websites
• Syndicating News
• Sharing Images/ Videos
• Podcast Disseminations
Guest Columnists
• Brand Mentions on Popular News Platforms

23. Online Branding – Outreach – Creating Targets
SEM
• Referral Traffic
SEO • Off-Page SEO
Social
Media

24. Online Branding – Outreach - Results
Graph Showing Percentage Positive Listings for a leading BFSI client for
all campaign keywords

25. ORM
Increases
Visibility
+
Infuses
Trust
Outreach

26. THANK YOU!
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