Online grocery in one of the most interesting and hard sectors of eCommerce. Big and smaller players are starting to implement their online strategy in Greece. This is an outline of projections until year 2020.

1. Online Grocery στην Ελλάδα
“Let the Games Begin”

2. CONSULTING ● INTELLIGENCE ● TRAINING ● RECRUITING
B2B & B2C
eCOMMERCE
CONSULTING
FIRM

3. eCommerce Strategy
eCommerce Business Planning
eCommerce PlaDorm SelecEon
eCommerce Partner SelecEon
B2B & B2C
eCOMMERCE
CONSULTING
FIRM
CONSULTING ● INTELLIGENCE ● TRAINING ● RECRUITING
eCommerce OperaEons
eCommerce Training
eCommerce RecruiEng
eCommerce Benchmarking

4. We specialize in [B2B & B2C]
online grocery & online pharmacies
B2B & B2C
eCOMMERCE
CONSULTING
FIRM
CONSULTING ● INTELLIGENCE ● TRAINING ● RECRUITING

5. With
physical
stores
Pure
Players
5
Online
Mul4Stores
+
Online
Pharmacies:
(750
Greek
online
pharmacies
with
an
est.
turnover
of
€70-­‐80M)

6. 6
Price
Product
Range
Convenience
It will be the other way
around in Online Grocery.
Convinience is the key driver

8. 8

9. 9
▶ eGrocery
will
be
3,6%
of
total
grocery
in
2020
in
Greece
▶ eGrocery
will
be
2,9%
of
total
B2C
eCommerce
in
2020
in
Greece
Note:
eGrocery
in
UK
was
5.1%
as
of
total
grocery
in
2013.
(source:
eMarketer.com)

10. 10

11. 11

12. 12

13. 13

14. 14
▶ eGrocery
will
be
3,6%
of
total
grocery
in
2020
in
Greece
▶ eGrocery
will
be
2,9%
of
total
B2C
eCommerce
in
2020
in
Greece
Note:
eGrocery
in
UK
was
5.1%
as
of
total
grocery
in
2013.
(source:
eMarketer.com)

16. 16
1. Forget
UK
&
USA,
etc.
Plan
for
S
I
M
P
L
I
C
I
T
Y
2. Don’t
over-­‐invest
(Technology,
LogisPcs)
3. B2B
may
be
x
2
Pmes
bigger
than
B2C
4. It’s
all
about
the
shopping
list

17. 17
1. Unlimited
new
on-­‐site
&
off-­‐site
promo4on
ideas
2. Get
your
eCommerce
Team
in
place
3. Review
ALL
op4ons
(even
sell
directly)

18. We specialize in [B2B & B2C]
online grocery & online pharmacies
B2B & B2C
eCOMMERCE
CONSULTING
FIRM
CONSULTING ● INTELLIGENCE ● TRAINING ● RECRUITING

19. Get in touch: PanayoFs Gezerlis, CEO
T: +30 6932 456 584
e: pgezerlis@convertgroup.com
B2B & B2C
eCOMMERCE
CONSULTING
FIRM
CONSULTING ● INTELLIGENCE ● TRAINING ● RECRUITING