The Hiring, Care and Feeding of a Social Media Manager

•

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Converse Digital | Digital Strategy Advisors

This presentation covers the 5 key questions when hiring a social media manager. How much should I pay them? What skillset am I looking for? What will they do on a day-to-day basis? What tools do they need to do their job? How do I measure if they are being effective? I cover those questions and more in this TACVB Conference presentation. To learn more about me

Negócios Notícias e política

The Care and Feeding of a Social Media Manager

ﬂuent
in
two
languages
digital
tradi0onal

Social
Media
Manager

unique
skill
set
requirements
strategic
analy0cal
crea0ve
persuasive
proac0ve
great
presenter
outstanding
nego0ator
determined
fearless

Radio/Television/Film

Advertising

Social Media

Public Relations

Journalism

Creating Content
& Scheduling
Publishing Analyze Trafﬁc Content
Monitoring/ #Chats &
& Lunch
Responding to Responding
Seeding
Conversation
Content

8a 10a noon 2p 4p 6p 8p 10p

smartphone

Android iPhone4

Copyright
©
2010
Converse
Digital,
LLC

video
capture

Flip Kodak
Z i8 iPhone4

video
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&
p hoto video,
p hoto
&
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LLC

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audio

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Basic
Measures
Fans
Followers
Site
Visits
eNewsleVer
subscribers
RSS
Subscribers
Blog
Subscribers

Important
because
you
can’t
have
SALE
un0l
you’ve
established
SCALE

Engagement
@Replies
on
TwiVer
Comments
and
Likes
on
Facebook
eMail
Opens/Clicks
Video
views
Time
on
site
measurements
Time
viewed
on
videos

Engagement
is
about
quality
over
quan0ty

Return
on
Investment
Anecdotal
evidence
PR
Value
(Blogger
coverage)
Ad
Spend
Equivalent
(eyeballs)

Measures
that
tradi0onal
adver0sing
oriented
execu0ves
can
understand

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The Hiring, Care and Feeding of a Social Media Manager

1. The Care and Feeding of a Social Media Manager

4. ﬂuent in two languages digital tradi0onal

5. cri0cal thinking

6. Social Media Manager unique skill set requirements strategic analy0cal crea0ve persuasive proac0ve great presenter outstanding nego0ator determined fearless

7. Social Media Manager unique skill set requirements strategic analy0cal crea0ve persuasive proac0ve great presenter outstanding nego0ator determined fearless storyteller

10.

11.

12.

13.

14.

15. Intern

16. Radio/Television/Film Advertising Social Media Public Relations Journalism

17. Creating Content & Scheduling Publishing Analyze Trafﬁc Content Monitoring/ #Chats & & Lunch Responding to Responding Seeding Conversation Content 8a 10a noon 2p 4p 6p 8p 10p

26. Basic Measures Fans Followers Site Visits eNewsleVer subscribers RSS Subscribers Blog Subscribers Important because you can’t have SALE un0l you’ve established SCALE

27. Engagement @Replies on TwiVer Comments and Likes on Facebook eMail Opens/Clicks Video views Time on site measurements Time viewed on videos Engagement is about quality over quan0ty

28. Return on Investment Anecdotal evidence PR Value (Blogger coverage) Ad Spend Equivalent (eyeballs) Measures that tradi0onal adver0sing oriented execu0ves can understand

The Hiring, Care and Feeding of a Social Media Manager

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