Mobile: it's not just for communication Mobile is communications... but more importantly, mobile is production and instant communication. Tools like the iPhone4, and now the iPad2, are giving marketers complete production studios in the palm of their hands. This new mobile technology changes the game and gives brands the ability to do true Brand Journalism, which can be an effective way to weave your brand into a consumer's life for more than 30 seconds at a time. Beyond Brand Journalism, technology like Google Goggles, QR Codes, and Layar are turning the mobile phone into a "heads up" display for consumers. It's a virtual window that connects our offline physical world with the much vaster online digital world. Whether using things like QR codes to look up customer reviews of flat screen TVs or using Yelp's Monocle to find a restaurant and navigate your way there, these mobile technologies are the way consumers will get mobile information in the future. And that's why it is imperative that brands and agencies understand the new mobile friendly world that is now.

1. r u talkin 2 me?
mobile: it’s not just for conversation anymore.
@TomMartin
Copyright
©
2010
Converse
Digital,
LLC

2. “Daddy, I wanna talk to sissy on you phone”
Copyright
©
2010
Converse
Digital,
LLC

3. “No daddy, I wanna see sissy on you phone.”
Copyright
©
2010
Converse
Digital,
LLC

4. mobile usage stats
Copyright
©
2010
Converse
Digital,
LLC

5. Copyright
©
2010
Converse
Digital,
LLC

6. Hollywood then...
image via: uscgalaska.com

7. Hollywood now...

8. Hollywood now...

9. Hollywood now...

10. Hollywood now...

11. distribution has changed
Copyright
©
2010
Converse
Digital,
LLC

12. distribution has changed
Copyright
©
2010
Converse
Digital,
LLC
source: Audit Bureau of Circulations.

13. distribution has changed
Copyright
©
2010
Converse
Digital,
LLC
source: Audit Bureau of Circulations.

14. distribution has changed
Copyright
©
2010
Converse
Digital,
LLC
source: Audit Bureau of Circulations.

15. Hollywood in your pocket...

16. brand journalism
Copyright
©
2010
Converse
Digital,
LLC

17. brand journalism
Copyright
©
2010
Converse
Digital,
LLC

18. positive Intent to Purchase change (non-users)
How
likely
are
you
to
purchase
TABASCO®
brand
pepper
sauce
in
the
next
month?
;+<:/7+.-#4/..#:27#
8,2969.-#4/..#:27#
82=7>?63@6/A:#
123+4567#./0+.-# 8,+>?63@6/A:#
*+,-#./0+.-#
!"# $!"# %!"# &!"# '!"# (!"# )!"#

19. positive Intent to Purchase change (users)
How
likely
are
you
to
purchase
TABASCO®
brand
pepper
sauce
in
the
next
month?
:*;9.6*-,#3.--#916#
7+1858-,#3.--#916#
71<6=>52?5.@9#
012*3456#-./*-,# 7+*=>52?5.@9#
)*+,#-./*-,#
!"# $!"# %!"# &!"# '!"# (!"#

20. technology has changed
Copyright
©
2010
Converse
Digital,
LLC
Cost: $500K+

21. technology has changed
Copyright
©
2010
Converse
Digital,
LLC
Cost: $20K/yr

22. technology has changed
Copyright
©
2010
Converse
Digital,
LLC
Cost: $20K/yr

23. Hollywood in your pocket
Copyright
©
2010
Converse
Digital,
LLC
Cost: $200

24. brand journalism
Copyright
©
2010
Converse
Digital,
LLC

25. Mobile is the heads-up display for life
Copyright
©
2010
Converse
Digital,
LLC

26. Augmented Reality (Layar)
Copyright
©
2010
Converse
Digital,
LLC
https://www.url.com/iphone
Page title

27. Augmented Reality (Layar)
Copyright
©
2010
Converse
Digital,
LLC
https://www.url.com/iphone
Page title

28. Augmented Reality (Layar) Copyright
©
2010
Converse
Digital,
LLC
Voodoo
Fest
Singapore
Tourism
Page title Page title
https://www.url.com/iphone https://www.url.com/iphone

29. Augmented Reality (AR )
Copyright
©
2010
Converse
Digital,
LLC

30. Augmented Reality (AR)
Game Changer
Copyright
©
2010
Converse
Digital,
LLC

31. Augmented Reality (AR)
Game Changer
Copyright
©
2010
Converse
Digital,
LLC

32. the future will change
Copyright
©
2010
Converse
Digital,
LLC

33. mobile is the on ramp
Copyright
©
2010
Converse
Digital,
LLC
Nearly half of all American adults (47%) report that they
local news and information on their
get at least some
cellphone or tablet computer.
http://stateofthemedia.org

34. Tomorrow news will be instant
Copyright
©
2010
Converse
Digital,
LLC

35. Tomorrow news will be instant
Copyright
©
2010
Converse
Digital,
LLC
https://www.url.com/iphone
Page title

36. Encyclopedia Phontanica
Copyright
©
2010
Converse
Digital,
LLC

37. Encyclopedia Phontanica
Copyright
©
2010
Converse
Digital,
LLC

38. Encyclopedia Phontanica
Copyright
©
2010
Converse
Digital,
LLC

39. Encyclopedia Phontanica
Copyright
©
2010
Converse
Digital,
LLC

40. Encyclopedia Phontanica
Copyright
©
2010
Converse
Digital,
LLC
image
credit:
scanlife.com

41. Encyclopedia Phontanica
Copyright
©
2010
Converse
Digital,
LLC

42. Encyclopedia Phontanica
Copyright
©
2010
Converse
Digital,
LLC

43. Encyclopedia Phontanica
Copyright
©
2010
Converse
Digital,
LLC

44. Encyclopedia Phontanica
Copyright
©
2010
Converse
Digital,
LLC

45. Encyclopedia Phontanica Copyright
©
2010
Converse
Digital,
LLC
It has to work
• link to mobile friendly site
• where am I in buying cycle
• where am I physically
• ensure connectivity
• be “thumb friendly”

46. Encyclopedia Phontanica
Copyright
©
2010
Converse
Digital,
LLC

47. Encyclopedia Phontanica
Copyright
©
2010
Converse
Digital,
LLC
The Ultimate Propinquity Marketing Tool
• I have my phone
• I need relevant info now
• I’m not going to work hard

48. 504-383-4410 | Tom@ConverseDigital.com | @TomMartin