1. - Case Study on Electrical Good Company -
Contract Logistics Pvt. Ltd.
Plot No. 619, Rangpuri; Mahipalpur Extension
New Delhi – 110 037
info@contractlogistics.co.in

2. Case Study : Electrical Good Company
• Factory (Manufacturer)
- Haridwar
- Bhuj
- Daman Units I to IV
• Warehouses
- Daman (Dalwada)
- Valsad
- Bhiwandi

3. Components Of Supply Chain
• Agent Branch Dealer
- Bangalore
- Hubli
- Chennai
- Madurai
- Cochin
- Hyderabad
• Customer Markets are different places served from Agent
Branch Dealers

4. Design Of Supply Chain
Factory(Manufacturer) Warehouses Customer Market
Agent Branch Dealer
Haridwar Daman(Dalwada)
Bangalore
Hubli
Bhuj Valsad
Chennai
Bhiwandi Madurai
Daman Units I TO IV
Cochin
Hyderabad

5. Existing Network

6. Caps Modeling
• Factory (Manufacturer), Warehouses, Agent Branch Dealers
and Customer Markets are modeled in CAPS Supply Chain
• Data Files are created which include all information
of components of supply chain
• Lanes have been created which define the material flow between the
components
• Points in the diagram imply the site locations of factory,
warehouses, agent/branch and customer.

7. Caps Modeling- All options to serve open

8. Facility Location
Seeding For Sites (best of Cluster & CoG Analysis) 3 Sites Selected
• Place Nagarjunasagar
– Longitude 79.53
– Latitude 15.78
• Place Erode
– Longitude 76.47
– Latitude 11.77
• Place Coimbatore
– Longitude 76.60
– Latitude 14.42

9. Existing Set Up

10. Case Study: Analysis Results
• Supply chain network design tool was used to determine optimal
• Number and locations of facilities
• Aggregate network flow paths
• Minimize total supply chain cost for given service level requirements and other
business constraints
• Further improvement on seeds and introduction of Mother DC and Hub and Spoke
model for the client
Demand Satisfaction
25,000 70%
60%
20,000
Percent Satisfied
50%
15,000
40%
Units
30%
10,000
20%
5,000
10%
- 0%
Quantity
less than 8hrs Less than one more than 1 day
Percent
Band day

11. Flexim
Three basic problems which can all be solved with Flexsim:
• Service problems – the need to process customers and their requests at the
highest level of satisfaction for the lowest possible cost.
• Manufacturing problems – the need to make the right product at the right time for
the lowest possible cost.
• Logistic problems – the need to get the right product to the right place at the right
time for the lowest possible cost.

12. Flexsim Simulation
• Model various supply chain problems to great level of details
• Provide extremely accurate and realistic three-dimensional animations

13. Equipment Mix Optimizer
• To create an operations tool for optimal equipment selection that minimizes the
cost – Equipment Mix Optimizer (EMO)
• EMO can compare the 4 standard container types (20’, 40 STD, 40 HC, 45’) and LCL
mode against each other to find the optimum solution
• EMO uses the actual lane carrier rates as updated in the “allocation matrix”
maintained by VFC operations
• EMO is based on MS excel and uses solver functionalities and macros
• This is still a “Work in Progress”
OPTIONS SOLUTION
ORIGIN
LCL
20’
2X 40’
40’
1X 45’
40 HC
=
45’
MIN COST