Social marketing Context Optional presents at ad:tech's Expo Theater on the benefits of going social.

1. ad:tech San Francisco Where’s the Value? Why Social is Worth More April 2010 4/27/10

2. “Social media marketing has gone from experimental to must-have, and that increases the importance of adopting an integrated social strategy.” — eMarketer, March 2010

3. Things to Think About on Facebook Determine Your Goals Focus on the Stream, Not Tabs Be Conversational, and Moderate the Conversation Reward Your Fans Don’t Market in a Silo How to Engage and Build Brand Loyalty

6. The Facebook news stream is one of the first things a user sees when logging in

7. How do you get into that stream and help new fans discover?Why Tabs are Less Impactful

9. Take note of the tools available for moderating the conversation.

10. Figure out what your conversation is: simple engagement, social CRM?Why You Can’t Afford Not to

12. Consider providing ‘extras’ for fansMake Them Want to Come Back

14. Questions? Kevin Barenblat, co-founder and CEO info@contextoptional.com| +1.415.738.7997