Email Marketing Essentials - How to Build a List of Loyal Subscribers

1. Email Marketing Essentials
How To Build a List of Loyal Subscribers

2. INTRODUCTION

3. Well, Consider This…
• 2 billion email users worldwide
• 91% of consumers check their inboxes
daily
• 74% prefer commercial messages via
email

4. Have a list, but haven’t done much
Have a list, but feel like they don’t listen to you
Want to ramp up your marketing, but just need more opt-ins
Your unsubscribe rate seem ridiculously high
Your list is small and you think you can only profit if you grow

5. What You’ll Learn in This Course
• Build the type of relationship with
subscribers that leads to lasting loyalty
• Basic and advanced strategies

6. By the Time You Finish the Course,
You Will …
• Have reasons to build strong subscriber
relationships
• Assess where you need to improve
• Identify actions to increase subscribers

7. • Write or revise your Welcome email
• Identify your Readers’ wants
• Brainstorm valuable content

8. • Write engaging emails
• Build relationships outside of email
• Outline types of passive & active
income
• Draft your Action Plan

9. QUESTIONS?

10. WHAT IS AN EMAIL LIST AND
WHY IS IT SO IMPORTANT?

11. Messages
go
straight to
inboxes
Personal,
direct &
private
Variety
of ways
to
promote
Extremely
cost-
effective

12. Exclusive
content
You own
your list
An asset
to your
business

13. How Marketers Use Email Marketing
• Sell products directly
• Build a deeper relationship with your
audience
• Brand your online presence

14. How Marketers Use Email Marketing
• Drive traffic to your site or blog
• Build authority in your niche
• Any combination of the above

15. Basic Steps for Successful Email
Marketing
• Get people to subscribe
• Send out email messages on a regular
basis
• You earn income

16. QUESTIONS?

17. 1.List the top reasons you're
going to increase your
email marketing.
2.Identify the main goal you
want to achieve in this
course.

18. DEBRIEF