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Shepherding Your
Content for
Operational Efficiency
 Val Swisher, CEO
 Content Rules


          @contentrulesinc
Definition




Operational Efficiency
 Doing more with the same resources.
Who am I?


Content Rules
An amazing collection of people who help
great clients create fabulous content and get it
ready for global consumption.
Operational Efficiency
    is Not New
What About Terminology
    Management?
How?



Consistent
Terminology
Increases Operational Efficiency
How Many Ways Can You Say:


   Dog          Puppy

 Canine        Poodle
Why?


What About XML and Reuse?
“You Cannot Realize the Gains of Structured
Authoring Efficiency if You are Not Efficient
with Words” - me.
Operational Efficiency and
       Translation
How?
Translation Trifecta
But How?


  Pull


  Push
Dirty Little Secret




No one uses style guides.

                            That’s right.
                               No one.
Right Tools


Using the right tools, you will
  • Spend less time writing
  • Use editing resources more effectively
  • Create better quality content in all languages
  • Spend 15-40% less money on translation
  • Get to market faster
  • Field fewer technical support calls
  • Have happier customers
So What are You Waiting For?
write.        vals@contentrules.com
                               read.         www.contentrules.com/blog
                               search.       www.contentrules.com
                               tweet.        @ContentRulesInc




© Content Rules, Inc. All rights reserved.          Shepherding Your Content for Operational Efficiency

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Operational efficiency preso handout