How to Write Using International English - Excerpt
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How to Write Using International English - Excerpt
- 1. How to Write Using International English © 2011. Content Rules, Inc. All rights reserved.
- 2. Course Overview What Is International English? Why Write Using International English? How to Write in International English Preparing Visual Content for Localization Workshop Exercises Summary © 2011. Content Rules, Inc. All rights reserved.
- 3. What Is International English? A writing style that makes it cost effective to localize content for markets worldwide • Includes translation of text and changes to graphics • Emphasizes comprehension and cultural neutrality Examples • User guides, technical documentation, presentations, websites, marketing materials, training courses, knowledge base articles © 2011. Content Rules, Inc. All rights reserved.
- 4. Why use International English Benefits of Using International English Better communication Improve the localization process Lower translation costs © 2011. Content Rules, Inc. All rights reserved.
- 5. International English Best Practices © 2011. Content Rules, Inc. All rights reserved.
- 6. Overview of Best Practices Natural Voice Simplify Clarify Choose Your Words Reduce Sentence Complexity Keep It Tight Be Consistent Respect Other Cultures © 2011. Content Rules, Inc. All rights reserved.
- 7. Natural Voice Make sure your writing sounds natural Avoid sentence constructions that sound awkward to native English speakers Read the text out loud to identify awkward passages © 2011. Content Rules, Inc. All rights reserved.
- 8. Keep it Simple Write clearly and directly One thought per sentence Be literal-minded • Helps the translator • Aids comprehension in non-native English speakers Use active voice as much as possible Write to a 6th grade reading level © 2011. Content Rules, Inc. All rights reserved.
- 9. Choose Your Words – Parts of Speech Avoid verbs ending in -ize • Budgetize, incentivize, monetize • Emphasize, generalized, customized, standardized • You’re looking to increase your productivity and minimize your ✗ ✓ costs. You want to increase your productivity and reduce your costs. ✗ ✓ ✓ … which includes personalized, hands-on group training … … which includes private, hands-on group training … … working in groups, you receive private, hands-on training … © 2011. Content Rules, Inc. All rights reserved.
- 10. Choose Your Words – Parts of Speech Articles • First occurrence of a noun use indefinite article – a or an • Subsequent occurrences, use definite article – the ✗ ✓ The list of choices will appear. Find your selection on the list. A list of choices will appear. Find your selection on the list. © 2011. Content Rules, Inc. All rights reserved.
- 11. Best Practices Respect Other Cultures – Maps Don’t use maps, particularly those showing borders between countries or regions Depicting disputed territories can cause offense Example: • Showing Kurdistan on a map of Turkey • Or the Kashmiri territory on a map of India © 2011. Content Rules, Inc. All rights reserved.
Notas do Editor
- Acclaro & Comgenesis, LLC Presentation – 20% savings The Global English Style Guide, “Writing Clear, Translatable Documentation for Global Markets”,
- emphasize vs. highlight Recommendation to minimize virtual machine base image counts and maximize the licenses in the images.