If you run an online business and you’ve been at it for a long time, you must have content posted on your website for the benefit of your site visitors. If that content is valuable (as long as it isn’t time-sensitive), we don’t see any reason why you shouldn’t find ways to repurpose it so that other people can benefit from what you have to say too. In fact, if you’re not repurposing your content, you’re leaving lots of traffic and untold money on the table.

1. REPURPOSING
CONTENT TO HELP
YOU IMPROVE
YOUR ONLINE
VISIBILITY

2. If you run an online business and you’ve been at it for
a long time, you must have content posted on your
website for the benefit of your site visitors. If that
content is valuable (as long as it isn’t time-sensitive),
we don’t see any reason why you shouldn’t find ways
to repurpose it so that other people can benefit
from what you have to say too. In fact, if you’re not
repurposing your content, you’re leaving lots of
traffic and untold money on the table.

3. Before you get too ahead of yourself,
you should know what repurposing really
means. Repurposing content is a major
factor in content marketing which
basically means taking your website
content/blog posts and completely re-
doing it and making use of it in another
way. One example would be using an
audio program and making articles from
the audio content.

4. WHY DO YOU NEED IT? If you’ve posted content on your
website, it’s probably safe to
assume that you found value in
what was written. You put all of
that time and effort into writing
top-quality content, so why
shouldn’t you get as much mileage
out of it as possible?

5. You may have a loyal following, but the chances are good that
some of your readers are no longer reading your content and
others are new to you and haven’t ever had the chance to read
that particular content when you shared it with people the first
time around. By repurposing your content, you can make use of
the same tried-and-tested ideas (thus saving you time), but
create something original and unique out of them. This means
minimizing time and maximizing results. By using the new
content in another form or way, you’re able to help your
business branch out and reach newer audiences.

6. ORIGINAL CONTENT REIGNS
SUPREME
Remember that while you’re completely
spinning something that you already have, it
needs to be 100% original lest it be
considered a duplicate. So, before you share
your content the second or third time, you’ll
want to tweak it to make sure that it has a
fresh feel and is as up to date as you can
make it.

7. Even though it did get dusty,
you don’t have to let your
readers know about that. When
your readers read your content,
they should get the feeling that
they’ve never read anything like
that before. It’s okay if they
have an inkling that the subject
matter seems familiar but they
probably won’t figure out why
they feel that way.

8. CHANGE THE FACE OF YOUR CONTENT
As effective as repurposing content is, it’s amazing how many online
marketers fail to use it. Some don’t know about it, and we guess
they can be forgiven. You don’t know what you don’t know, right?
But if you know about the power of repurposing and consistently fail
to do it, you’re not working smart. So, it’s important that you learn
and discover as much as you can about repurposing your content.
You can then take action to leverage the power of repurposing in
your content and marketing.

9. DON’T SHY AWAY FROM USING DIFFERENT STRATEGIES
Many marketers who repurpose get stuck on using just a few ways to doing
so. If you’re doing this, you’re not doing repurposing right. When there are
hundreds of strategies for repurposing, why limit yourself to just a few? Sure,
it’s fine to have your favorites, but you can certainly experiment with as
many as you can. Make a list of all the available strategies conducive to the
information that you’re repurposing, and run through them with different
articles and content pieces. You can turn your popular posts into a podcast,
work your customer feedback for case studies, republish your most viewed
posts on different platforms or carve a long post into different, smaller
write-ups. The possibilities are endless.

10. Because most people respond positively to visual content, we’d
advise you to seriously consider using a graphic element in your
content. Perhaps mould your posts into an infographic, a video or a
slide presentation? It will really break up the dryness of the content
and appeal to your readers in a way that just words may not be able
to. Of course, that’s not to say that written content isn’t potent. It’s
just that adding visual elements is a different way of presenting your
content and if you choose to approach it like that, there’s no doubt
that you’ll be making your content appealing to a wide(r) range of
people.

11. DON’T FORGET TO MONETIZE
OK, so you know about repurposing and are using it. And you’re using
multiple strategies for repurposing. Good for you. You’ve gotten past the
first two big mistakes. Now please don’t make the third one. The third
biggest mistake is the failure to monetize (fancy word for “make money
from”) your repurposing. Don’t get caught in the common trap of just
repurposing for traffic and visibility. If you do that, then you’re really missing
out on a lot. Make money with your repurposing. That’s the whole point – to
sell your knowledge in as many forms as possible. Every repurposing strategy
can and should be turned into a product.

12. N o w t h a t y o u ’ r e a r m e d w i t h a l l t h e i n f o r m a t i o n y o u
n e e d t o r e p u r p o s e y o u r c o n t e n t , y o u s h o u l d g o a h e a d
a n d d o i t a l r e a d y . R e p u r p o s i n g c o n t e n t a l l o w s y o u t o
c o n n e c t w i t h a n e w a u d i e n c e , t o u n c o v e r g e m s t h a t
m a y h a v e b e e n l o n g f o r g o t t e n , a n d t o r e a l l y m a k e t h e
m o s t o f w h a t y o u h a v e . I t c a n a l s o b e a s o u r c e o f
i n s p i r a t i o n f o r f u t u r e c o n t e n t . I f y o u h a v e g r e a t
c o n t e n t i n s t o c k , y o u ’ r e s i t t i n g o n a g o l d m i n e . I t
w o u l d b e a r e a l s h a m e n o t t o t a k e a d v a n t a g e o f t h a t ,
w o u l d n ’ t i t ?
WHAT’S THE TAKEAWAY?

13. THANK YOU!
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