See the most common content marketing mistakes businesses make and find out what you can do to avoid them.

2. TOO MUCH TEXT
Use sub-headings and dot points
to break up text.

3. /
FAILING TO RE-CUT CONTENT
Think about how one piece of content can be turned into
other formats e.g. turn a blog into audio, a slide pack, video.

4. TALKING ABOUT YOURSELF
Instead, talk about how you solve customer
problems, answer customer questions, make their
life easier and/or entertain them.

5. MAKING EXCUSES
No Time - No Topics
Deep down you know
that’s bullshit.
91% of your competitors
have stopped making
excuses.

6. NO CALENDAR
Keep content creation a priority by committing to a
schedule that produces content regularly.

7. TRYING TO DO IT ALL YOURSELF
Recruit others to help – divvy up the work, and pull
together provide loads of great content. On your
own? Secure guest posts and interviews.

8. NO PURPOSE
Set your content marketing goals early and
circulated them throughout the business. Then
everyone knows why they are creating content.

9. Content Grasshopper works with businesses to un-pack their
expertise and turn it into compelling content that gets customers to
take action. We help you produce enough content, that engages, in a
wide variety of formats and measure its effectiveness.
Visit us for more content marketing advice.
www.contentgrasshopper.com.au

10. image credits
Slide #1. ‘It's no use crying over spilt milk, II’ is copyright (c) 2011 By Newtown grafitti and made available under a Attribution 2.0 Generic (CC BY 2.0) licence
Slide #2. ‘text 007’ is copyright (c) 2010 By katerha and made available under a Attribution 2.0 Generic (CC BY 2.0) licence
Slide #3. ‘Vintage Cut!’ is copyright (c) 2011 By Stoff-Schmie.de and made available under a Attribution 2.0 Generic (CC BY 2.0) licence
Slide #4. ‘Pioneer, Barkerville BC, megaphone’ is copyright (c) 2013 By MACSwriter and made available under a Attribution-ShareAlike 2.0 Generic (CC BY-SA 2.0)
licence
Slide #5. ‘Time stands still’ is copyright (c) 2012 By potzuyoko and made available under a Attribution 2.0 Generic (CC BY 2.0) licence
Slide #6. ‘Calendar card’ is copyright (c) 2007 By Joe Lanman and made available under a Attribution 2.0 Generic (CC BY 2.0) licence
Slide #7. ‘At at Work’ is copyright (c) 2006 By DavidDennisPhotos.com and made available under a Attribution 2.0 Generic (CC BY 2.0) licence
Slide #8. ‘Frank, May 29, 2011 – choice’’ is copyright (c) 2011 By pat00139 and made available under a Attribution 2.0 Generic (CC BY 2.0) licence