C&M engagement map fan or follower

•

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Beyond

A s

Negócios Tecnologia

Social Funnel - Fan vs Follower

Web-Wide Impressions (Program Awareness)

Community Acquisition

Content + Engage Fan Follower Cost per Fan/Follow
= Impressions Scale
Cost per Engage
Fans + Followers Content advocacy/engage: Content graze:
= Community Reach Cost per Share
• Comment / Share / Interact • Watch / Read / Learn

Call to Action
Referral:
Cost per Action
• Promo acquisition
• Lead acquisition
• ecommerce acquisition
• ...etc
http://www.contentandmotion.co.uk

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