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Master of Business Administration- MBA Semester 3
IB0011-International Marketing
(Book ID: B1811)
Assignment (60 Marks)
Note: Answer all questions must be written within 300 to 400 words each. Each Question carries 10
marks 6 X 10=60.
Q1. Discuss the concept of international marketing. How is international marketing difference from
domestic marketing?
Answer. International marketing can be defined as marketing of goods and services outside the firm’s
home country. International marketing has the following two forms of marketing:
 Multinational marketing.
 Global marketing.
Q2. Explain Hofstede’s cultural dimension. Discuss the main elements of culture with examples.
Answer. Hofstede’s cultural dimensions
According to Dr. Geert Hofstede, ‘Culture is more often a source of conflict than of synergy. Cultural
differences are a trouble and always a disaster.’
Professor Hofstede carried out a detailed study of how values in the workplace are influenced by culture.
He worked as a psychologist in IBM from 1967 to 1973. At that time he gathered and analyzed data from
Q3. Define international marketing research approach? Discuss the international research process.
Answer. International Market Research is a particular discipline of Market Research, focusing on certain
geographical areas. International Market Research is concerned with consumer goods, but also with any
resource or service within a value chain which will be commercially utilized or further processed – which is

2. the area of industrial goods and B2B-Marketing. International market research projects may have various
objectives and purposes.
Classicalmarket research very often covers cross-country issues. This may however lead to differing
Q4. Discuss the various steps in the process of product development. Describe internationalproduct life
cycle.
Answer. The eight stages or process or steps involved in the development of a new product are listed as:
1. Idea generation
The first step in new-product development is idea generation.
New ideas can be generated by:
 Conducting marketing research to find out the consumers' needs and wants.
 Inviting suggestions from consumers.
Q5. Write short notes on:
 Export documentation
 Export import procedure
Answer. a. Export Documentation:
There are a number of documents, which have to be prepared by the exporter in order to arrange export
of his consignments.
These documents can be mainly classified into two i.e.
(a) Commercial Documents and
Q6. Define ethical problems in international Marketing? Explain the 4ps of international marketing?
Answer. The company often has to choose the extent to which it will respect foreign market practices
while it maintains a core of ethical and social values on which it refuses to compromise.
1. Operations
Companies entering a foreign market typically develop some local operations there. Normal practices in
the foreign market may include activities that would be considered immoral or illegal at home. Companies

3. have to decide whether to provide safe working conditions, pay living wages, limit environmental impacts
and adhere to contractual conditions when local companies may not maintain such standards. Small
businesses may struggle with compromising on such issues when the profitability of their foreign
operations is at stake.
Spring-2016
Get solved assignments at nominal price of Rs.125 each.
Mail us at: subjects4u@gmail.com or contact at
09882243490