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Ingredients for Misinformation

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Conrad Communications
Conrad Communications

This is a presentation given by Bob Conrad, MA, APR, to the Educator's Academy at the 2006 Public Relations Society of America international conference in Salt Lake City.

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Ingredients for Misinformation A Look at the Barriers Between Scientific Knowledge and Public Perception Bob Conrad, MA, APR bob- [email_address] – (775) 224-2605 PRSA Educator’s Academy, November 11, 2006 © 2006
Background
Background / Findings ,[object Object],[object Object],[object Object]
Scientists ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Scientists ,[object Object],[object Object],[object Object],[object Object],Example: Monarch butterfly
Scientists ,[object Object],[object Object]
Journalists ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Views of News Media by Scientists and Journalists ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Additional Studies ,[object Object],[object Object],[object Object],[object Object]
Perceptual Biases ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Perceptual Biases ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Perceptual Biases ,[object Object],[object Object],[object Object],[object Object],[object Object]
Perceptual Biases ,[object Object],[object Object],[object Object]
Perceptual Biases ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Perceptual Biases ,[object Object],[object Object],[object Object],[object Object]
Conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Future Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Ingredients for Misinformation

  • 1. Ingredients for Misinformation A Look at the Barriers Between Scientific Knowledge and Public Perception Bob Conrad, MA, APR bob- [email_address] – (775) 224-2605 PRSA Educator’s Academy, November 11, 2006 © 2006
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