4. Book – connect with people via Amazon
Blog – connect with people via Google
Broadcast - connect with people via
iTunes, YouTube, and More
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15. What Do You Want To Be Known For?
What Is Your End Goal(s)?
What Is Your Vision/Mission/Message?
Who Will You Serve?
16. Build Credibility, Visibility, & Profitability Quickly
Drive Traffic From Google, Amazon, iTunes
Get Your Message Out Into The Mainstream
Monetize Your Expertise And Experience
Let’s Take A Closer Look At
Each Piece Of This Trifecta
17. What’s For Sale?
Information Products
Affiliate Products/Courses
Books (Your Own And Those You Recommend)
Online Courses – Live/Home Study
Local Small Business Marketing
Membership Sites
Coaching/Mentoring
Consulting
18. What can you expect?
How can you expand upon that?
What’s next?
Examples Of People Who Have Created A
Career Based On Their Books And Other Media:
(Robert Kiyosaki, Tim Ferriss, Seth Godin, Guy
Kawasaki, Michael Hyatt, Bill Phillips)
19. Do You Have Personal Experiences/Passions To Share?
Which Topic Do You Wish To Monetize?
Why Will People Want To Learn This Topic From You?
What’s New On This Topic?
What Are The Challenges And Struggles Of The People
In This Market?
Are People Spending Money Here?
20. How Do You Begin?
Organize Your Thoughts
Prepare An Outline
Schedule Time To Write
21. What Has Already Been Written On Your Topic?
(Amazon)
Who Are The ‘Players/Movers/Shakers’ In This
Niche?
What Is For Sale?
What Is The Accepted Philosophy?
How Is Your Perspective Unique?
22. Search for the ‘Players & Movers and Shakers’ in your
field to see what they’ve written
Search for Books on your General Topic
If you’ve read any of these, leave a detailed review
Do a ‘Look Inside’ to see what they’re about
Make some notes
Search for the authors on Google
Join their lists; read their blogs
Find out what’s for sale
24. Hosted WordPress Site
Use YourName.com as your Main Site
OR
Use Your Keywords
25. Create A Podcast For iTunes
Base It On Your Book/Blog Topic
Format: Interview, Q & A, Or Edutainment
Start A YouTube Channel
Connect With Your Local Radio Station(s)
And Cable Television
26. Free Giveaway On Your Blog
Keep It SIMPLE!
Write First 10 Autoresponder Messages To ‘Set
The Stage’ For What Is To Come
Always Keep In Mind Why Someone Joined
Your List And What Action You Ultimately Want
Them To Take With You
27. Let People Know What You’re
Eating For Lunch!
Facebook
Twitter
LinkedIn
YouTube
iTunes
Google+
Instagram
28. Press Releases - WebWire.com
Become A ‘Local Celebrity’ By
Connecting With Your Library, Local
Newspaper, Other Publications, Radio
Station, Cable Television, Etc.
29. • WHY is (YOUR TOPIC) so important for our audience to
learn more about?
• WHAT is (YOUR TOPIC) by definition?
• WHAT IF our community utilized the strategies you are
teaching us about (YOUR TOPIC), what would their life
be like in 30 days, 90 days, 1 year?
• HOW does (YOURTOPIC) work in a step-by-
step process?
30. Storytelling Is The Basis For Everything
You Create In Your Book, On Your Blog,
And For Your Podcast. Share As Much As
You Are Comfortable With To Connect
With Prospects Globally.
Book.Blog.Broadcast.
31. Big Idea - What is your premise for this topic?
Title - Your Working Title
Foreword - Who should write this for you?
Preface - Your Story Journey of Pain into Pleasure -
Before, After, After
Introduction - Your Thesis Statement
Sections (Based on the 4 Questions)
The titles of each chapter
The premise, or Big Idea, of each chapter
32. The Order Of Things…
Dedication
Table of Contents
Foreword
Preface
Acknowledgements
Introduction
Sections/Chapters
End Matter ( as opposed to Front Matter)
33. The Most Important People In The Publishing
Process Are The Writer And The Reader. All
Others Are Superfluous In 2015 And Beyond.
34. Who Will Publish You?
In Which Format?
Cover Design?
Back Cover Copy?
35. Create Space is Amazon’s POD (Print on
Demand) Publishing Division
http://CreateSpace.com
Set Up A Free Account
36.
37. KDP (Kindle Direct Publishing) is Amazon’s
Kindle Publishing Division
http://KDP.Amazon.com
Set Up A Free Account
45. Your Book Is The First Piece Of Your Platform, So Take
The Time /Make The Effort To Write/Publish It Quickly
Your Hosted Wordpress Site Is Next – Post At Least
Once A Week On A Topic Closely Related To/Relevant
To Your Book
Broadcast: Podcast On iTunes – Use Free Podpress
Plugin On Your Blog To Add Your Audio There – Talk
About Your Topic, Your Book, And Your Blog; Local
Radio Stations; YouTube Channel For Your Topic; Local
Cable Television
46.
47.
48.
49. Blogging Success Tips
Post Consistently
Use Keywords in Your Permalinks
350 – 500 Words
Original, Guest, Curated Posts
Promote Every Post (social media, list, etc.)
Reply To All Comments
Link To Your Other Posts
50.
51.
52.
53.
54. Podcasting Success Tips
Podcast Consistently
Have A Clear Message
Share Valuable Information
Turn Every Podcast Into A Blog Post
Have Something For Sale
55. Other Platforms
YouTube Channel
Facebook Pages and Groups
LinkedIn Groups
Twitter Lists
Instagram
Marketing Your Book/Blog/Podcast/Yourself Is
Crucial To Your Success!
56.
57.
58. What’s Next?
You Don’t Have To Do Anything Overnight
Start From Where You Are Right Now
You Have A Plan, An Outline, And A Blueprint
Move Forward One Step And One Day At A Time
‘Do for a year what others won’t,
Live forever the way others can’t.’
59. I’d Like To Work With You
Set up And Build Your WordPress Blog/Site
Start Your Podcast On iTunes
Create Your YouTube Channel
Outline Your First/Next Full Length Book
Grow Your List, Create A Product, And More…
60. I’d Like To Work With You…
We Will Work Together Through September
One Semester (Fall) Access To My Online Incubator
You Will Have Ongoing, Easy Access To Me
And We Will Get ‘Er Done!