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Book. Blog. Broadcast:
The Trifecta Of Entrepreneurial Success
With Connie Ragen Green
New Thinking for the New
Millenium
 Book – connect with people via Amazon
 Blog – connect with people via Google
 Broadcast - connect with people via
iTunes, YouTube, and More
 What Do You Want To Be Known For?
 What Is Your End Goal(s)?
 What Is Your Vision/Mission/Message?
 Who Will You Serve?
 Build Credibility, Visibility, & Profitability Quickly
 Drive Traffic From Google, Amazon, iTunes
 Get Your Message Out Into The Mainstream
 Monetize Your Expertise And Experience
Let’s Take A Closer Look At
Each Piece Of This Trifecta
What’s For Sale?
 Information Products
 Affiliate Products/Courses
 Books (Your Own And Those You Recommend)
 Online Courses – Live/Home Study
 Local Small Business Marketing
 Membership Sites
 Coaching/Mentoring
 Consulting
 What can you expect?
 How can you expand upon that?
 What’s next?
 Examples Of People Who Have Created A
Career Based On Their Books And Other Media:
(Robert Kiyosaki, Tim Ferriss, Seth Godin, Guy
Kawasaki, Michael Hyatt, Bill Phillips)
 Do You Have Personal Experiences/Passions To Share?
 Which Topic Do You Wish To Monetize?
 Why Will People Want To Learn This Topic From You?
 What’s New On This Topic?
 What Are The Challenges And Struggles Of The People
In This Market?
 Are People Spending Money Here?
 How Do You Begin?
 Organize Your Thoughts
 Prepare An Outline
 Schedule Time To Write
 What Has Already Been Written On Your Topic?
(Amazon)
 Who Are The ‘Players/Movers/Shakers’ In This
Niche?
 What Is For Sale?
 What Is The Accepted Philosophy?
 How Is Your Perspective Unique?
 Search for the ‘Players & Movers and Shakers’ in your
field to see what they’ve written
 Search for Books on your General Topic
 If you’ve read any of these, leave a detailed review
 Do a ‘Look Inside’ to see what they’re about
 Make some notes
 Search for the authors on Google
 Join their lists; read their blogs
 Find out what’s for sale
 Blog
 Podcast/YouTube Channel
 List – (Prospects/Clients)
 Social Media
 Publicity
 Hosted WordPress Site
 Use YourName.com as your Main Site
OR
 Use Your Keywords
 Create A Podcast For iTunes
 Base It On Your Book/Blog Topic
 Format: Interview, Q & A, Or Edutainment
 Start A YouTube Channel
 Connect With Your Local Radio Station(s)
And Cable Television
 Free Giveaway On Your Blog
 Keep It SIMPLE!
 Write First 10 Autoresponder Messages To ‘Set
The Stage’ For What Is To Come
 Always Keep In Mind Why Someone Joined
Your List And What Action You Ultimately Want
Them To Take With You
Let People Know What You’re
Eating For Lunch!
 Facebook
 Twitter
 LinkedIn
 YouTube
 iTunes
 Google+
 Instagram
 Press Releases - WebWire.com
 Become A ‘Local Celebrity’ By
Connecting With Your Library, Local
Newspaper, Other Publications, Radio
Station, Cable Television, Etc.
• WHY is (YOUR TOPIC) so important for our audience to
learn more about?
• WHAT is (YOUR TOPIC) by definition?
• WHAT IF our community utilized the strategies you are
teaching us about (YOUR TOPIC), what would their life
be like in 30 days, 90 days, 1 year?
• HOW does (YOURTOPIC) work in a step-by-
step process?
 Storytelling Is The Basis For Everything
You Create In Your Book, On Your Blog,
And For Your Podcast. Share As Much As
You Are Comfortable With To Connect
With Prospects Globally.
Book.Blog.Broadcast.
 Big Idea - What is your premise for this topic?
 Title - Your Working Title
 Foreword - Who should write this for you?
 Preface - Your Story Journey of Pain into Pleasure -
Before, After, After
 Introduction - Your Thesis Statement
 Sections (Based on the 4 Questions)
 The titles of each chapter
 The premise, or Big Idea, of each chapter
The Order Of Things…
 Dedication
 Table of Contents
 Foreword
 Preface
 Acknowledgements
 Introduction
 Sections/Chapters
 End Matter ( as opposed to Front Matter)
 The Most Important People In The Publishing
Process Are The Writer And The Reader. All
Others Are Superfluous In 2015 And Beyond.
 Who Will Publish You?
 In Which Format?
 Cover Design?
 Back Cover Copy?
 Create Space is Amazon’s POD (Print on
Demand) Publishing Division
 http://CreateSpace.com
 Set Up A Free Account
 KDP (Kindle Direct Publishing) is Amazon’s
Kindle Publishing Division
 http://KDP.Amazon.com
 Set Up A Free Account
https://authorcentral.amazon.com
http://ConnieRagenGreenBooks.com
http://ConnieLoves.me/LifestyleK
 Your Book Is The First Piece Of Your Platform, So Take
The Time /Make The Effort To Write/Publish It Quickly
 Your Hosted Wordpress Site Is Next – Post At Least
Once A Week On A Topic Closely Related To/Relevant
To Your Book
 Broadcast: Podcast On iTunes – Use Free Podpress
Plugin On Your Blog To Add Your Audio There – Talk
About Your Topic, Your Book, And Your Blog; Local
Radio Stations; YouTube Channel For Your Topic; Local
Cable Television
Blogging Success Tips
 Post Consistently
 Use Keywords in Your Permalinks
 350 – 500 Words
 Original, Guest, Curated Posts
 Promote Every Post (social media, list, etc.)
 Reply To All Comments
 Link To Your Other Posts
Podcasting Success Tips
 Podcast Consistently
 Have A Clear Message
 Share Valuable Information
 Turn Every Podcast Into A Blog Post
 Have Something For Sale
Other Platforms
 YouTube Channel
 Facebook Pages and Groups
 LinkedIn Groups
 Twitter Lists
 Instagram
Marketing Your Book/Blog/Podcast/Yourself Is
Crucial To Your Success!
What’s Next?
 You Don’t Have To Do Anything Overnight
 Start From Where You Are Right Now
 You Have A Plan, An Outline, And A Blueprint
 Move Forward One Step And One Day At A Time
‘Do for a year what others won’t,
Live forever the way others can’t.’
I’d Like To Work With You
 Set up And Build Your WordPress Blog/Site
 Start Your Podcast On iTunes
 Create Your YouTube Channel
 Outline Your First/Next Full Length Book
 Grow Your List, Create A Product, And More…
I’d Like To Work With You…
 We Will Work Together Through September
 One Semester (Fall) Access To My Online Incubator
 You Will Have Ongoing, Easy Access To Me
 And We Will Get ‘Er Done!
Book Blog Broadcast Presentation by Connie Ragen Green
Book Blog Broadcast Presentation by Connie Ragen Green

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Book Blog Broadcast Presentation by Connie Ragen Green

  • 1. Book. Blog. Broadcast: The Trifecta Of Entrepreneurial Success With Connie Ragen Green
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  • 3. New Thinking for the New Millenium
  • 4.  Book – connect with people via Amazon  Blog – connect with people via Google  Broadcast - connect with people via iTunes, YouTube, and More
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  • 15.  What Do You Want To Be Known For?  What Is Your End Goal(s)?  What Is Your Vision/Mission/Message?  Who Will You Serve?
  • 16.  Build Credibility, Visibility, & Profitability Quickly  Drive Traffic From Google, Amazon, iTunes  Get Your Message Out Into The Mainstream  Monetize Your Expertise And Experience Let’s Take A Closer Look At Each Piece Of This Trifecta
  • 17. What’s For Sale?  Information Products  Affiliate Products/Courses  Books (Your Own And Those You Recommend)  Online Courses – Live/Home Study  Local Small Business Marketing  Membership Sites  Coaching/Mentoring  Consulting
  • 18.  What can you expect?  How can you expand upon that?  What’s next?  Examples Of People Who Have Created A Career Based On Their Books And Other Media: (Robert Kiyosaki, Tim Ferriss, Seth Godin, Guy Kawasaki, Michael Hyatt, Bill Phillips)
  • 19.  Do You Have Personal Experiences/Passions To Share?  Which Topic Do You Wish To Monetize?  Why Will People Want To Learn This Topic From You?  What’s New On This Topic?  What Are The Challenges And Struggles Of The People In This Market?  Are People Spending Money Here?
  • 20.  How Do You Begin?  Organize Your Thoughts  Prepare An Outline  Schedule Time To Write
  • 21.  What Has Already Been Written On Your Topic? (Amazon)  Who Are The ‘Players/Movers/Shakers’ In This Niche?  What Is For Sale?  What Is The Accepted Philosophy?  How Is Your Perspective Unique?
  • 22.  Search for the ‘Players & Movers and Shakers’ in your field to see what they’ve written  Search for Books on your General Topic  If you’ve read any of these, leave a detailed review  Do a ‘Look Inside’ to see what they’re about  Make some notes  Search for the authors on Google  Join their lists; read their blogs  Find out what’s for sale
  • 23.  Blog  Podcast/YouTube Channel  List – (Prospects/Clients)  Social Media  Publicity
  • 24.  Hosted WordPress Site  Use YourName.com as your Main Site OR  Use Your Keywords
  • 25.  Create A Podcast For iTunes  Base It On Your Book/Blog Topic  Format: Interview, Q & A, Or Edutainment  Start A YouTube Channel  Connect With Your Local Radio Station(s) And Cable Television
  • 26.  Free Giveaway On Your Blog  Keep It SIMPLE!  Write First 10 Autoresponder Messages To ‘Set The Stage’ For What Is To Come  Always Keep In Mind Why Someone Joined Your List And What Action You Ultimately Want Them To Take With You
  • 27. Let People Know What You’re Eating For Lunch!  Facebook  Twitter  LinkedIn  YouTube  iTunes  Google+  Instagram
  • 28.  Press Releases - WebWire.com  Become A ‘Local Celebrity’ By Connecting With Your Library, Local Newspaper, Other Publications, Radio Station, Cable Television, Etc.
  • 29. • WHY is (YOUR TOPIC) so important for our audience to learn more about? • WHAT is (YOUR TOPIC) by definition? • WHAT IF our community utilized the strategies you are teaching us about (YOUR TOPIC), what would their life be like in 30 days, 90 days, 1 year? • HOW does (YOURTOPIC) work in a step-by- step process?
  • 30.  Storytelling Is The Basis For Everything You Create In Your Book, On Your Blog, And For Your Podcast. Share As Much As You Are Comfortable With To Connect With Prospects Globally. Book.Blog.Broadcast.
  • 31.  Big Idea - What is your premise for this topic?  Title - Your Working Title  Foreword - Who should write this for you?  Preface - Your Story Journey of Pain into Pleasure - Before, After, After  Introduction - Your Thesis Statement  Sections (Based on the 4 Questions)  The titles of each chapter  The premise, or Big Idea, of each chapter
  • 32. The Order Of Things…  Dedication  Table of Contents  Foreword  Preface  Acknowledgements  Introduction  Sections/Chapters  End Matter ( as opposed to Front Matter)
  • 33.  The Most Important People In The Publishing Process Are The Writer And The Reader. All Others Are Superfluous In 2015 And Beyond.
  • 34.  Who Will Publish You?  In Which Format?  Cover Design?  Back Cover Copy?
  • 35.  Create Space is Amazon’s POD (Print on Demand) Publishing Division  http://CreateSpace.com  Set Up A Free Account
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  • 37.  KDP (Kindle Direct Publishing) is Amazon’s Kindle Publishing Division  http://KDP.Amazon.com  Set Up A Free Account
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  • 45.  Your Book Is The First Piece Of Your Platform, So Take The Time /Make The Effort To Write/Publish It Quickly  Your Hosted Wordpress Site Is Next – Post At Least Once A Week On A Topic Closely Related To/Relevant To Your Book  Broadcast: Podcast On iTunes – Use Free Podpress Plugin On Your Blog To Add Your Audio There – Talk About Your Topic, Your Book, And Your Blog; Local Radio Stations; YouTube Channel For Your Topic; Local Cable Television
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  • 49. Blogging Success Tips  Post Consistently  Use Keywords in Your Permalinks  350 – 500 Words  Original, Guest, Curated Posts  Promote Every Post (social media, list, etc.)  Reply To All Comments  Link To Your Other Posts
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  • 54. Podcasting Success Tips  Podcast Consistently  Have A Clear Message  Share Valuable Information  Turn Every Podcast Into A Blog Post  Have Something For Sale
  • 55. Other Platforms  YouTube Channel  Facebook Pages and Groups  LinkedIn Groups  Twitter Lists  Instagram Marketing Your Book/Blog/Podcast/Yourself Is Crucial To Your Success!
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  • 58. What’s Next?  You Don’t Have To Do Anything Overnight  Start From Where You Are Right Now  You Have A Plan, An Outline, And A Blueprint  Move Forward One Step And One Day At A Time ‘Do for a year what others won’t, Live forever the way others can’t.’
  • 59. I’d Like To Work With You  Set up And Build Your WordPress Blog/Site  Start Your Podcast On iTunes  Create Your YouTube Channel  Outline Your First/Next Full Length Book  Grow Your List, Create A Product, And More…
  • 60. I’d Like To Work With You…  We Will Work Together Through September  One Semester (Fall) Access To My Online Incubator  You Will Have Ongoing, Easy Access To Me  And We Will Get ‘Er Done!