2. Forget it, said it
The best sales people are the best listeners not the bet talkers, new ways to listen y hearing what
people are already talking about. How to listen and ask questions. My buyer isn’t even on these social
networks. 1 in 10 humans are on a social media outlet.
33-55 year old, most of them are women, unless product looks like a 2 year old baby they are there to
tell stories. Unless learn how to tell stories that equip you to get their attention. How do I take
advantage and lend in their crazy blender. Customer service, marketing and sales are all being done in
cross purposes. Some nod heads some say peshaw
“Business is about belonging”. How do you identify brands?3 states.
1. What you’re known for, repeatable mentioning about enough beloved by youngest kids, people
know what theyare getting every time they pull into McDonalds.

3. 2. Once being usedto your brand, they start telling it in their stories. We are the super hero who
happens to be a mac or Harley Davis driver
3. What other people are say
A burger join in Milwaukee, Wisconsin. “Fun with a side order of burgers” JoeSorge who then later
became a business partner. Travel channel ESPN college game day, spending 0 dollars on marketing and
advertising by people and coming to got there by listening. Madison. HAL Bombers is a fun hamburger
place. Swank
Don’t have time to use social media.I say this. Ok. Cold call and get the list. Five minute sale. 12
individual buyers every hour or I can spend that hour creating a You tube video, search engines, answer
questions, handle more than one person’s inquiry. How much time should you spend it? Gandi said”
we all have the same 24 hours in a day”.
Doing a quick few search routines, all of these social channels, people are complaining. That’s a great
opportunity to win their customers. We focus on the negative person. There’s revenue in listening. I
don’t do it for the geewizkumbaiya, thing.
Ask your buyers where they are? If you aren’t prone to asking customer questions, it’s a one way street.
Landscape, where to listen.Newsletters are just a ripped out catalogue, do not reply. Instead ask them
where they are spending time on social networks. Citibank: 11% on FB and 91% said via email, bad email
marketing is dead.
Listening Tools: actionable Daily reports. How to build a listening experience. What do you do with all
the information that comes in? Look up following:
“Grow bigger Google Ears”
Tracker
Radian6.com
Should be more than one set of eyes, internal wiring. Lead gen, CRM choose to add a new field for lead
source via social network, granular. There is no one social media network. LinkedIn has 150 million
users. 140 of the 150 users use the platform poorly. So many companies are finding huge results (FB is
digital scrapbooking). Six years ago everyone thought Twitter was useless.
Google Plus is the next biggest social network to pay attention to.

4. Google #1 Youtube
Already forced on you if have gmail. 60% of your people come to your website via Google. We
will
Google Plus for Business:
Telling stories
Make your buyer the hero. Tablet devices have outsourced laptops. I want to lean back a little more. I-
pad is used for consumption. Youtube is my instruction manual. 14 year old boy who has made a much
better tutorial for how to use something than the company. How to make a certain sound effect I am a
rock God. That’s the real goal you are looking for. Health and fitness. Buy a gym membership, real
intended purpose your stationary bike is for hanging laundry. Equip them in an around the product they
bought. Should I eat before I get on the treadmill, seven ways to extend the life of your treadmill, the
four things you should bring to the meeting. Probably shooting video, have a blog, creating media. Buy
a rectangular space, everyone is reading on these. Highlight what you do and
Rackspace: how fiercely connected they are to my customer service. Email, cell phone call and fast call.
That’s their brand, fiercely committed to customer service.
We all want stories to proceed us. Macy’s verses Gimbles.
Referral Engine. John Jance
Lookup: Findpeopleonplus.com
“Farmers” 1400 real live people who soil for a living
424 of Delta airline employees. Google indexes all the information shared
Best hamburger in Madison Wisconsin, you could Google it.
Website updates, “blog”
Make video or smart phone, you have the tools to do it.
Email marketing isn’t dead but bad email marketing is dead.
Human business works.com Unique take on how to build newsletters. Autism coming up in April get
meaningful conversations.
Do you know buyers, passionate people to come up with product? Try hard out make buyer hero.
“Wow, this is great” I feel so informed. Brag about the customer, the building owner who saved 20%
who
Internal wiring, depends on the size of your business: editorial calendar. What are you talking about?
Loose guidelines on how to improve. Neighborhood restaurant, “family restaurant’ shoot us send us
photos, wet t-shirt photos, thankfully this organization had some roadblock reviews before…

5. Bullet in own foot
The more roadblocks you put
Your main website should have conversion in mind, should inform people enough so they are ready to
take next step. Look at your primary website what am I supposed to do next and how that leads to
Enhancing communication plan, conflicting advice, how can people share
“like us on Facebook” vistage mixer, can you do me a favor and walk around everyone and hand them
my car since you like me? Sounds ok as a marketing transaction, not good as a trust builder. Enhancing
communication, how can people best pick up and run with the story? How can people interact with you
on a 2 way street?
Dell computer, GooglePlus shows up in live videos all the time. He can’t not show up for his own video
hangout and does deep conversations with people. Next person SergayBrind:
Dell, Twitter to show off deals, asked people who were already following
Dell bargain on Twitter, 5 million dollar revenue, we have monitors for sale today, 200 a unit on average
5 million at 200 a pop, made ooohh gobs of dollars.
The more places you decide to build, you run the risk of not responding from people. So I think you’re a
jerk. There isn’t one search engine to rule them all. More available via blog, not really right choice,
phones are bringing more opportunity. Telephone? Then you have time for social media, just 100 years
difference on what the tech does.
Where are people communicating? Comcast had a strong
Comcast Cares on twitter 67% of enterprise social (without company’s approval) legal people,
healthcare. Best educated buyers, there’s a lot more opportunity.
Google hangout, coaches back and forth meetings, free and private enough. Twitter fast messaging
back and forth without account.
There’s a lot of way to think about social tech as communication tools.
Email marketing is alive and well. We look down at our 3 inch device, superhero or brain surgeon.
If we are still dependent on email, brevity. Nobody has time for more than 300 words, one call to action
per day per mail. HTML formatting looks less personal, don’t need that. Message that actually connects
with human.
Collaboration
MIndstorms, ideastorms, redhat (one billion dollars by selling free software, Fedora), let open this thing
Wisdom of crowds: idea of allowing collaboration to be porous and go beyond front door, Lego mind
storms, aloud community to vote on what features and forms they want. Works well if people feel you
are passionate about making them feeling like a hero.
Works best when organizations care about results. Oh I should do that, I hereby grant you permission to
skip it. But when it does, people can share, make it their own and ring it back to your system.

6. Winding down, face of collaboration and technology, look at Google Plus, text photos and
videos.Pinterest is collaboration technology, trying to be more health conscious. Chile recipes from
March madness.
Collaboration and belonging needs to bring everyone to table. Not a contest! Sometimes great. Lead
generation not so good
Vanilla Ice said it first “Stop collaborate and listen”.
Any stats on how social media improves SEO?
Impact of social media on SEO
Blending of social and search? The second day that Google plus opened, all were on Google Plus and
actively trying to understand how it worked. If you are just doing SEO and not social.
Spamming: always what Ifeel that what you were intending. Latitude, I can help 40 people. Sending
messages, it comes with expectation and delivering value. Change my world there’s my value!
If you feel a little desperate while typing it, it will be come across as 10x desperate on the other side.
ROI: which of social network online tools. Invest 0 so
Invest time. Break process down into goal: lead generation, time and money, then try to measure. If
you have a lot of time and not a lot of money. If you have money, not time, than you factor that into
costs. How do I know this is anybetter than other ways I’ve tried. Find the measure you want to go for
and how much did it take me to get 10$ ore on this method and in the end
Optimizing Google places page. Google places may fold into pages shortly. All the questions people
would ask, video helps with tour walkthrough. Resist putting in URL’s.
Social media
Retailers:
When you met someone at an event, turns out to be the person who gave you so much attention that
you felt wanted heard and important. Wow that person is so amazing.

7. With social tools, make there be a useful carrot. Personalize offers and ideals to most beloved of
buyers.
FB reach has been down “FB throttling”
Google Mari Smith”
Ad Words works really well
FB ads?
Never had it convert. Leave Facebook and take action
Google owns Adwords but doesn’t have advertising
Banner ads are sub 1% result.
Huge industry: Affiliate marketing. Hugely underused set up.
Overview of Google Plus: social network allows updates into status bar, photo text video or some
combination of the above, share others pudpates, find and follow around your interest and start that
way. Search tool in Google Plus and look around
Comic books and follow: