Note this has now been updated: http://www.slideshare.net/conniecrosby/social-media-and-mobile-use-in-canada-a-demographic-snapshot-january-2012

1. Social Media & Mobile
Use in Canada:
a demographic snapshot
by Connie Crosby
Crosby Group Consulting
September 2011

2. Connie’s Disclaimer
This is a brief snapshot put together from various
sources, created for general interest.
Please note because this was compiled from a
number of sources, these numbers are not
scientific. Additional sources of data should be
sought to confirm numbers given here before
using them for business planning purposes.

3. LinkedIn
• “world largest professional network”
• more than 120 million members
• Canada: 4 million members
Source: LinkedIn, August 2011
3

4. Myspace
• over 150 million users (according to
Myspace)
• 38 million (according to Canada.com)
• “Generation Y” (10-30 yr old) is target
audience
• sold by Rupert Murdoch’s News Corp in
June to Specific Media for just $35 million
Source: Myspace, June 2011 and
Canada.com, April 8, 2011
4

5. Twitter
• Over 200 million users (100 million “active”
users)
• 200 million messages (“tweets”) sent per
day
• 13.7% of Canadians are active users
Sources: Twitter, June & September 2011
and Digital Journal, December 2010
5

6. Facebook
• more than 500 million active users
• (almost 700 million according to Inside
Facebook)
• 50% log in on any given day
• Canada: 16.8 million users
Sources: Facebook, August 2011
and Inside Facebook, June 12, 2011
6

7. YouTube
• Canada: 17.6 million active users
• 71% of Canadian Internet users versus 55%
of US Internet users
• 2 billion videos viewed by Canadians in
November 2010
Source: comScore, January 2011
7

8. Google Plus
• launched at the end of June 2011
• currently in “beta” test - by invitation only
• 18-35 year olds largest demographic
• reached 20 million users after 3 weeks
(25 million after 4 weeks)
• over 800k Canadian users after 3 weeks
Source: comScore, July 2011
8

9. Use in Canada
(millions of users active in the past month)
20
15
10
5
Google+
LinkedIn 0
Twitter
Facebook
YouTube
Note: data from various sources 9

10. Global mobile use
• 5.3 billion mobile subscribers
• or 77% of the world’s population
• growth is being led by India and China
Source: mobiThinking, June 2011
http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats
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11. Mobile
• 19 million Canadians use mobile devices
• 6.6 million (1/3) of Canadians own smart
phones
• 25.4% of Canadians visit social networking
sites from the mobile devices
Source: comScore, June 2011
11
(data from March 2011)

12. Use in Canada
(millions of users active in the past month)
20
15
10
5
Google+
LinkedIn
Twitter 0
Facebook
YouTube
Mobile
12 Note: data from various sources

13. Thank you!
Connie Crosby
Crosby Group Consulting
http://crosbygroup.ca
connie@crosbygroup.ca
416-919-6719
@conniecrosby
@crosbygroup
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