Websites can be a great tool for lead generation but you need to be proactive about it. Just setting up a contact page and a few lead forms and waiting for magic doesn't quite work. What can you do as a marketer to improve your lead generation efforts from your website ?

1. Connecto
EveryVisitorMatters
Get 200% increase in leads using
Proactive Lead Generation

2. REFERRAL NETWORK
Friends, Friend of Friends, Community etc
MEDIA ADVERTISEMENTS
Print Media, Newspaper Ads along with a phone number
where leads can be collected.
LEADS DATABASE
Buy leads database – example would be Justdial.com,
Shiksha.com etc in case of education
DIGITAL
Google Ads, Facebook Ads, Affiliate Networks
Lead Generation Overview
There are many ways a business generates leads. It depends on the nature of the business
and it also depends on resources available.

3. Online Lead Generation revolves around
Landing Pages
Google Ads
Facebook
Affiliate
Network

4. Landing pages evolved because of the inability of websites to act as leads funnel and because changing websites
was even harder then landing pages. Technology now overcomes these shortcomings.
With your website you can now generate significantly more leads of higher quality.
Your Website – Pull Model
Detailed information across pages
Credible Destination
Users can return back to it
Can engage users for longer time
X Users can get distracted
X No lead form present
X Hard to experiment with
Landing Pages vs Your Website
Landing Pages – Push Model
Concise information for user
More like an advertisement
Transactional interaction hence
easier
X Less credible destination
X Do or die sort of transaction
X Works well only for motivated user

5. What is the user thinking
PRODUCT
User has to be convinced that your product is best for them.
TRUST
Users need trust and credibility to hand over their money
CARE AND ATTENTION
If you can understand their needs and address their
questions, they are more likely to be your customers.
PROACTIVE NUDGE
When all of these are achieved, your users just need an easy
way to convert to business but you need to provide that

6. Personalized Lead Forms
Vanilla lead forms which don’t understand the page and user context are getting obsolete
Content Marketing is growing
71% of B2B Marketers are using content
marketing to generate leads
Every visitor has Context
Since the marketing is based on content, different
visitors are interested in different content and the
language of the lead forms must resonate with
them.
Impact
In our experience, showing lead forms as per
user’s context improves submission rate by upto
100%. Individual measures depending on context
can further enhance it.
* http://www.marketingcharts.com/online/1-in-5-marketers-say-they-use-pop-ups-to-collect-email-addresses-26321/

7. Email Subscription Popups
The best time to ask a user for email subscriptions is when they have read through your article.
Getting Popularity
While landing pages and header/footer
subscription forms are common, 1 out 4
websites are already asking for email
subscriptions in popups.*
Timing
Users don’t want to be disturbed while reading
but once they have read through, that is the
best time to ask them for signup as its non
intrusive.
Impact
In our experience Popup based subscription
forms increase signup rate anywhere from 50
to 100% through compared to footer/side
subscription forms because users tend to
become blind to static forms.
* http://www.marketingcharts.com/online/1-in-5-marketers-say-they-use-pop-ups-to-collect-email-addresses-26321/

8. Exit Intent
When a user is about to exit your site, its possible to put your best fit forward and hold them.
Gives you an extra chance
Exit intent gives you an extra chance to impress
the customer.*
Messaging is Important
Be sure you make the best use of this chance.
When a visitor is about to leave you better have
a good reason to stop them. Discount coupons
are a good way to do that.
Impact
In eCommerce we have seen cart drop out rates
to decrease by upto 7%.
* http://www.marketingcharts.com/online/1-in-5-marketers-say-they-use-pop-ups-to-collect-email-addresses-26321/

9. Surveys
Surveys are a great way of understanding the user and converting them to leads as well.
Survey Usage
70% of marketers collect user information via surveys.
Automatically segments users
If a visitor is your target user you can follow up the
survey with a lead form. If not you can politely exit
Nurture disinterested users
If a user gives their detail but is currently not interested
in your product you can nurture them for later.

10. Best Practices
To generate 200% more leads, use your website as a Proactive Marketer.
• Convince: Address any gaps in Product Quality or Trust in the minds of user when
they land on your site before you start selling.
• Time: Once a user is ready, proactively nudge them towards the business goal. This
could be lead generation, email subscription or simply a social activity
(Share/Like/Follow)
• Visibility: Make sure the action you are trying to get is visible to the user at the right
time and not sitting passively on the page somewhere.
• Do not spam: However, never disturb a user’s usage pattern like distracting them
when they are still reading an article.

11. Why This Works
• Websites are already a good destination for lead generation: They are
credible and with quality content they attract interested audience. All your PR and
SEO efforts contribute to the website.
• Aims to understands the user better: By being more perceptive of user
behavior on the site as well as before the site, it is able to handle user behavior more
precisely.
• Anything you make easier to do will increase its occurence: Assuming your
visitors trust you and your product is good, if you make it easy to submit leads
without hindering user experience it should lead to a boost.

12. What we are up to ?
Connecto is on a mission to improve engagement and conversions for business websites.
What is Connecto Leads ?
Connecto leads helps you generate more and better leads from your website. It can target
your audience in different ways e.g. time-on-website, geography etc.
What are other products ?
Connecto has multiple products to improve conversions and engagement on your website:
1. Connecto Messaging – Virtual Salesman/Assistant on your website.
2. Connecto Social – Grow your followers, Engage your visitors through social platforms.
3. Connecto Mobile – Engage and convert on your mobile site.
Who we are?
We at Connecto are working to make websites better by providing set of tools which improve
engagement and conversion on your website.

13. +91 882 6026 333
contact@thoughtfabrics.com
www.connecto.io