1. HOW TO CHOOSE AND USE THE BEST
CMS TO YOUR ADVANTAGE
FINDING THE OPTIMUM
ROMAN FORDINÁL
HORSEPOWER JAKUB ONDRUŠEK
FOR YOUR INTERNET PROJECT COMSULTIA

2. CHOOSING A
CMS
USING YOUR
CMS

3. CHOOSING
A CMS
FREE/OPEN-SOURCE
vs. PROPRIETARY
OUT OF THE BOX vs.
CUSTOM
SOLUTIONS
ONGOING
DEVELOPMENT vs.
STABILITY

4. SELECTION
KEY PROPERTIES
USABILITY
INPUTS and OUTPUTS
LOCALIZATION
SEMANTICS
FREE/OPEN-SOURCE
STANDARDS vs. PROPRIETARY
TECHNOLOGIES
OUT OF THE BOX vs.
AUTOMATION CUSTOM
SOLUTIONS
NOTIFICATION ONGOING
DEVELOPMENT vs.
STABILITY
OPTIMIZATION

5. USING
YOUR CMS
CONTENT
ARTICLE LIFE CYCLE
AUTOMATION vs.
DOING IT MANUALLY
WEB MANAGEMENT
FINDING THE OPTIMUM
HORSEPOWER
ANALYTICS FOR YOUR INTERNET PROJECT

6. USING
YOUR CMS
DAILY / WEEKLY UPDATES
MULTICHANNEL
COMMUNICATION
REFLECT COMPANY
EVOLUTION
CREATE A PORTFOLIO OF
INFORMATION
BE ACCESSIBLE
INVENT
FINDING THE OPTIMUM
HORSEPOWER
FOR YOUR INTERNET PROJECT

7. USING
YOUR CMS
DON'T WORK, PLAY!
DON'T PLAY, WORK!
STAY IN THE PICTURE
BUILD PROCESSES
FINDING THE OPTIMUM
HORSEPOWER
FOR YOUR INTERNET PROJECT

8. TEST YOUR
CREATIVITY
COPYWRITING
MAKE YOUR ABSTRACT
SMART FOR THE PEOPLE
AND SEXY FOR THE ROBOTS
FINDING THE OPTIMUM
HORSEPOWER
FOR YOUR INTERNET PROJECT

9. PICTURE
REFERENCES
Paolo Camera: Horse Racing
http://www.flickr.com/photos/vegaseddie/3309218023/
Chimothy27: Horse Visit
http://www.flickr.com/photos/chimothy27/3911636323/
Informatique: Smithfield Horse Market
http://www.flickr.com/photos/infomatique/3103917229/