To win the war of information requires significantly more content than commonly believed. If you think you have enough content - you don't. One or two stories published per week isn't enough to achieve content marketing success.
Join content marketing expert Jay Baer, author of Youtility, and Chris Baggott, co-Founder of Compendium, for this innovative and intriguing free webinar, and learn:
Just how much content you really need to succeed.
How to create the right content mix.
The role of influencers in content success (its not who you think!)
How the best sources of content are right under your nose.
Continue the twitter conversation with #contentvolume
7. 30%of American social media users say
social media has driven a purchase.
*Edison Research – The Social Habit - 2012
#ContentVolume
8. B2B customers contact a sales rep only after
70% of the purchasing
decision has been made.
#ContentVolume
9. for targeted email over batch-and-blast.
208%
HIGHER
Conversion Rate
#ContentVolume
10. #ContentVolume
“Marketing needs to de-empathize
tasks like ‘Thought Leadership’ and
White Papers and focus more on
advanced activities such as
diagnosing the purchasing needs
and identifying internal barriers to
purchase.
– Ana Lapter, Corporate Executive Board
21. Content Marketing Math
30 Stories
X 5 Personas
-------------
150 Content
Elements
X 5 Stages of the
Funnel
-----------------
750 Content Elements
#ContentVolume