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Why charities need social media
1.
Why Charities Need
Social Media Michael Netzley, PhD Asst. Professor, Corporate Communication Fellow, Society for New Comm Research
2.
Can You Afford
This?
3.
Where are Your
Stakeholders?
4.
SG Netizens: On-line
Preferences 09 wiki contribution Microblog On-line Ratings Personal Blog Upload Videos Leave Comment Blog Visit Friends' SNS My SNS Watch Videos 0 10 20 30 40 50 60 70 80 90 10 0 30+ 20-30 <20 © 2009 Michael Netzley, research.
5.
2010
Wiki Contribution Microblog On-line Ratings Personal Blog Upload Videos Leave Comment Blog Visit Friends' SNS My SNS Watch Videos 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 30+ 20-30 Under 20
6.
2010 Sg Microblogging
308% Increase (c) 2011, Michael Netzley, PhD
7.
2011
Wiki Contribution Microblog On-line Ratings Personal Blog Upload Videos Leave Comment Blog Visit Friends' SNS My SNS Watch Videos 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 30+ 20-30 Under 20
8.
Singapore
9.
10.
What It Means
for You • You need to be where your stakeholders are • Adapt to Singapore’s comparatively passive consumption behaviors • Begin with a wise content strategy
11.
Next…Explore New Behaviors
12.
Power of Crowds
13.
Tan Siok Siok:
Filmmaker http://www.twittamentary.com/
14.
Twittamentary
15.
Interview with Siok
Siok Interview: episode #479
16.
Solve Problems
17.
Lower Cost with In-kind Trades
18.
Expands Your Resource Base
19.
Messages from Peers more Influential
20.
Many Small Amounts Add Up
21.
22.
Gartner: SNS and
Public Sector “social networks will complement, and may replace, some public sector functions…” Gartner, 23 Oct 2008
23.
My Business Card
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