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CONTENT
CONTAINERS
WHAT’S IN A LOOK AND A NAME
AMY H. LEWIS | @COMMSNINJA
OVERCOMING CONTENT
CHALLENGES
1. Content creation is expensive.
2. Blank pages are scary.
3. User-generated content rarely follows a script.
CONTAIN ALL THE
THINGS
APPLY THE BROKEN
WINDOW THEORY
SAY MY NAME, SAY
MY NAME
ENGAGE YOUR COMMUNITY:
CREATE HEROES
Amy H. Lewis | @CommsNinja
#FINDYOURFRAME

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Content Containers: The Crossroads of Marketing and Design

Notas do Editor

  1. Spend money on design up front: audio (logo) video (bumpers) web (logo)
  2. Create a series and give it a name. This transforms one-off or loosely connected content into something marketing and management can understand. Make it short, memorable, and easy to repeat.
  3. Content only scales if you share the mic. If you have a professional framework or container, anyone can engage. You take role of editor and promoter instead of ground-up creator.