Why do memes work? How can you sell user-generated content up the chain? Overcome the common objections to content production, and create peace and harmony between copy and design, all in one slide deck.
Spend money on design up front: audio (logo) video (bumpers) web (logo)
Create a series and give it a name. This transforms one-off or loosely connected content into something marketing and management can understand. Make it short, memorable, and easy to repeat.
Content only scales if you share the mic. If you have a professional framework or container, anyone can engage. You take role of editor and promoter instead of ground-up creator.