The document discusses integrating content management systems (CMS) with e-commerce systems and the challenges involved. It introduces Neos and SPHERE.IO as a content-driven eCommerce solution that provides an API, integrated search, internationalization, high availability, and scalability across multiple channels. The document promotes a demo of their solution.

1. Content-Driven
eCommerce
Neos & SPHERE.IO

2. TEXT HERE
CEO Flownative
project founder Neos
38 years old
lives in Lübeck, Germany
1 wife, 2 daughters, 1 rocket
likes drumming and climbing

5. Software Engineer Commercetools
36 years old
lives in Berlin, Germany
1 (almost) wife, worked at Rocket
likes diving and watersports

7. who's afraid of
content
management?

8. built-in cms

9. separate websites

10. fun, anyone?

11. integration

12. content and ecommerce –
polite neighbours at best

13. integration
approaches
side by-side (hybrid)
shop leads
web cms leads
“Commerce And Content: The Odd Couple Or The Power Couple?,” Forrester Research

14. Challenges

15. consistent design
synchronising layout templates,
their stylesheets, mechanisms for
language selection and all the
shared markup which is used in
footers, global navigation, is a
big challenge.

16. stable interfaces
using internal APIs or using
methods like page scraping causes
unmanageable dependencies bad
sleep.

17. content complexity
for beyon-trivial websites, built-in
functionality of shop systems easily
become overstrained.

18. integration
approaches
web cms leads
“Commerce And Content: The Odd Couple Or The Power Couple?,” Forrester Research
side by-side (hybrid)
shop leads

23. SPHERE.IO
API eCommerce SaaS
Integrated Search
Internationalisation
High Availability
Scalable
Multi Channel

25. TEXT HERE

26. TEXT HERE

29. a cms you

30. demo

36. code?

41. take it for a ride
http://sphere-neos.flownative.com
https://github.com/ct-jensschulze/sphere-neos-demo

42. Robert Lemke
robert@flownative.com
@robertlemke
Jens Schulze
jens.schulze@commercetools.de
@sphereio